7 Habits of Highly Effective E-commerce Sellers

7 Habits of Highly Effective E-commerce Sellers

Business & Entrepreneurship

To create an effective online presence, your eCommerce site needs to impress the customers. Making a good first impression is important as it helps ensure first-time readers keep on browsing for more. But, what makes them click? Will they make a repeat purchase?

According to one survey, it takes about just 50 milliseconds for buyers to decide whether to click through or leave the page. Highly effective eCommerce sellers like Myntra, Amazon and Flipkart have nailed down some productive and healthy habits that have helped to build their presence online. Take a cue and some practices from some of the biggest online stores to sell like a pro online:

7 Habits of Highly Effective eCommerce Sellers:

Mobile Shopping1. Catch that Mobile Crowd

Around 70-percent of online shoppers browse while on the go. So, it is important to design your online store so that it looks appealing on any mobile device. The online fashion destination ASOS comes with a friendly mobile-optimized version. When customers can buy products straight from the phone, it results in a boost in sales. When the design or the site is unresponsive, customers are likely to go to your competitor’s site. Users don’t have the patience to scroll endlessly, so successful eCommerce site owners go for a flawless design irrespective of the platform.

2. Good Pictures are Worth More Dollars

Highly efficient eCommerce sellers understand that to make a website appealing to the eye, an excellent design and detailed product photos are a must. Customers cannot touch, feel or smell the product. Providing high-quality images displayed on a beautiful screen will bring more traffic. Customers remember about 80-percent of what they see and barely 20-percent of what they read. So, make sure you use plenty of attractive images. Popular eCommerce shops like Flipkart, Snapdeal, Firstcry and Craftsvilla showcase each product from differeny angles or demonstrate how it is used.

3. Keep Things Simple

With everyday busy routines, visitors want to have a stress-free experience. They want to quickly and easily find what they are looking for. Complicated navigation with too many pages will only lead to viewers abandoning their search. Successful eCommerce site owners use tabs and filters for the products based on various attributes. Such sites simplify the checkout process, offer visible return policies and easily accessible customer service. Posting physical details make the consumers feel more confident that you are just a phone call away and willing to answer their questions.

Online Payment4. Make the Payment Method Easy

Make it easy for the customers to pay online. It has been found that many customers leave without making a purchase if they can’t find clear payment options or if they aren’t comfortable with the options available. Highly effective eCommerce sellers offer as many options as possible for payment, starting from PayPal, debit/credit card to cash on delivery. You may also set up an online merchant account that keeps customers on your page instead of linking them to the processor’s company page.

5. Keep the Customers Hooked

An efficient eCommerce marketing strategy is to keep the customers engaged. Popular websites like Firstcry, Myntra and others reach out their customers with newsletters, emails and messages full of last minutes deals and discounted coupons. Give your customers a heads up on the upcoming promotions and sales. You can save time by sending an automated thank you email with a special discount for the next purchase. Such practices not only improve sales but also increase the return rate of customers.

6. Obsess about Customer Feedback

Websites with best customer experience are successful. They understand that happy customers are a significant resource. Treat your clients in the best way possible. Sending follow-up emails on how to use the product is a smart eCommerce marketing strategy. Build a connection with your customers by addressing their concerns and also try to improve on those areas. Appreciate your existing customers by offering special discounts for future purchase. Be quick in resolving customer complaints to prevent any damage to your online reputation.

7. The Allure of Free Shipping

With Flipkart and Amazon offering same day delivery with free shipping, they can generate a sincere user base. Offering free shipping is like providing a bonus to your customers. These types of deals will set you apart from your competitors and keep your customers happy.

Simply having an online store is not enough, you have to market it well with a planned eCommerce marketing strategy. Popular online stores like Snapdeal, Flipkart, Homeshop18, Tradus, Yebhi, Craftsvilla and many others have happy customers. CrewMachine has a dedicated team of experts who will work on what is best for your store. We help you to develop tactics and focus on what you should do to succeed.

Which Programs on Amazon will Work Best for Your Business?

Which Programs on Amazon will Work Best for Your Business?

Amazon

Amazon Programs that Work Best for Your Business

Amazon is a big, exciting place for online marketers as it makes selling easier for many merchants. With a platform that has around 175 million monthly visitors, there is room for every seller to make a profit. Amazon also offers a number of products and services to its sellers to help increase both traffic and sales. But in order to fully reap the benefits of selling on Amazon, it’s important to make use of their sales and promotional tools.

Here are some of the most effective programs you can use while selling on the Amazon marketplace to grow your business with ease.

Amazon Buy Box1. Win The Buy Box: Winning the buy box has become an invaluable asset for retailers and an important factor in driving sales. The buy box is the box that appears on the product detail page where customers can begin the purchasing process and add items to their shopping cart. While Amazon doesn’t disclose the exact requirements, there are a few things you can do to increase your chances of winning to win the buy box:

  • Lower your price: Find out what your competitors are selling the same product for. Then offer to sell and ship it at a lower price. If you have the lowest price including shipping then your product has a better chance of winning the buy box.
  • Availability: Never run out of stock. Keep your inventory up-to-date to ensure that customers don’t place orders for products that are no longer available.
  • Offer a variety of shipping options: Offer multiple shipping options and also include free shipping for your product.
  • Keep your customers happy: An unhappy customer is more likely to cancel an order, leave negative feedback or request a refund – all things that can affect your order defect rate (ODR). As an ODR of 1 percent makes you ineligible for the buy box, it’s vitally important that you keep your customer happy. Also, customers who are happy with their purchase are more likely to return and buy from you again.

2. Fulfillment by Amazon: This is a program where you send your merchandise to one of the Amazon fulfillment centers. They then pack and ship it for you. When you join FBA your visibility increases. Your FBA products are eligible for Prime shipping options like one-day delivery, free two-day delivery and in some areas, same day delivery. Also, as a seller, you only pay for services when you use them, something that makes this a very cost effective option.

3. Replenishment Alerts: If you use FBA it’s important to ensure your items are always available. But to save on costs, it’s also important to not have too many items on hand at one time. Replenishment alerts help you manage your inventory by setting specific alert quantities. Once an item’s quantity drops below the alert amount, Amazon sends you an email notification that you need to replenish your stock.

4. Vendor Powered Coupons: Amazon has a lot of built-in promotional tools available to sellers, and a popular option is vendor powered coupons (VPC). Customers love a deal so offering coupons is a great way to increase exposure and sales. VPCs can be created in Amazon’s vendor central for a low per click and per redemption fee.

5. Amazon Promotions and Advertising: Amazon makes it easy for you to get your products noticed. They periodically offer promotions and discounts to buyers like discounts for purchasing multiple items. Also, Amazon advertising allows you to deliver targeted ads to related product searches. Now, even 3rd-party merchants can create lightning deals.

6. Amazon Keywords Tool: While listing on Amazon you get a field to list keywords. These are words or phrases people type into the Amazon search box to find products. Amazon recommends that you use different keywords than those used in your titles. Instead, use keywords that are most commonly searched for by buyers.

Selling on Amazon does not have to be a daunting task even if you are a new seller. CrewMachine has all the tools and experts needed to take your online success to a new level.

How to Write an Effective Buyer’s Guide

How to Write an Effective Buyer’s Guide

Content Writing

What is a Buying Guide?

With so many people choosing to shop online, a buying guide is an essential tool that can help customers make a purchasing decision. A buying guide is designed to simplify the purchasing process, by providing all the necessary information. It should be easy to read and navigate; a simple click should take customers to the information they are looking for. The purpose of writing buyers guide is to inspire, inform and attract the readers to make a sound purchase.

Why is a Buying Guide so Important?

Educated customers are better customers. They are not just browsers; they are people who want to get the best product facts. Buying guides for eCommerce are essential as they help consumers with invaluable content and provide maximum sales potential. They should include things like product specifications, comparisons of similar products and customer testimonials to help customers to make an informed decision.

How to Write a Top-Notch Buying Guide?

Here are a few tips:

1. Information and Educational Content

 Information and Educational ContentThe purpose behind writing buyers guides is to inspire customers to read and to buy. Flush out the content by providing knowledge of the pros and cons of the product. Stick to the facts, and be sure to highlight features and their benefits.

What the reader wants to know is:

  • Confirmation about what they already know
  • Reassurance that the product is right for them
  • Proof that you have in-depth knowledge and they can trust you

2. Keep an Eye on the Tone

It is vital that a buying guide is unbiased and neutral. The voice may be less chatty and professional enough that the site becomes a trusted source of information. While writing buyers guide, remember that the tone of the guide should be friendly, helpful and interesting enough to keep the readers engaged till the end.

3. Rich Keywords and SEO Friendly

To make your buying guide work, create content that is SEO friendly. Provide keywords that are frequently used by customers while looking for a product. Certain keywords should be included in the headings and sub-heads as they are more prominent to read.

4. Images Convey More Things

Images play a major role in a buyers guide and make it more customer-friendly. Use pictures that provide an insight into the topic. Whether you shoot original photography, prepare a collage or use images from other sites (free for commercial use), the purpose should be to inspire readers to read and enjoy the content.

5. Easy Browsing

Apart from providing all the relevant and necessary information, the guide should be structured such that it is easy to read. It should be mobile-friendly as well so that potential customers can read your guide even while on the go. While designing a buying guide for eCommerce, it is important to ensure it’s correctly formatted. It should also be easily downloadable which may encourage existing customers to share it.

6. Links for a better purchase

Links for Better PurchaseWhen you include links, your site’s visibility increases. Wherever possible, add links that direct customers to the generic category pages or specific product page. Add search keywords to the anchor text so that the clients know exactly where the link will take them. When content is product-focused, include image mapping that will help readers to check out the products they are looking for. Tags, labels, links and prices need to be regularly updated to maximize sales.

Final Piece of Advice:

  • Be sure that you spell check the content before publishing
  • Read, edit and then double check the final copy to avoid fluffy language
  • For merit points, keep the content updated
  • Avoid writing sales pitch
  • Make your guide truly impartial and a valuable source of information

At CrewMachine, we work to provide content that will inspire and inform the readers. Our pool of writers, editors and graphic experts can help you design the perfect guide that will drive traffic to your site.

How CrewMachine Creates High-Quality Content Without Spending Big Bucks

How CrewMachine Creates High-Quality Content Without Spending Big Bucks

Content Automation

Today a piece of content is often the communicating link between a marketer and a consumer. So, your content should be able to capture the attention of potential buyers and make your site stand out among your competitors. High-quality content writing needs patience and consistency and can take a lot of time.

In order to boost your site’s ranking and drive traffic you need to have impressive content. But, like other marketing tactics, content can be effective as well as cost-effective. CrewMachine makes it possible to create content that is affordable for small business without sacrificing the results. Let’s check out how.

Strong Connection with Readers: In order to engage your audience, creating quality content is vital. CrewMachine allows you to provide content that educates the readers about the features and benefits of the items you sell. It also helps you to create quality content that is relevant to the target audience and keeps them engaged.

Promising Introduction and Headlines: A catchy headline and an attention-grabbing introduction never fails to grab the attention of the readers. These elements will help to spread your content over social media and get discovered by others. While writing headlines, CrewMachine suggests attributes and frequently used words that will help you highlight the usefulness of the blog/product and the urgency to read it NOW.

SEO ContentSEO Content: Quality content writing helps to drive traffic to your site. So, the content needs to be SEO friendly. CrewMachine pays attention to SEO metrics to ensure your website gets the maximum visibility. This includes keyword research and optimizing the content so that your site ranks higher on Google. The system alerts you of any broken links and checks the keyword density, tags and Meta content. Also, new features are added regularly to keep up with the Google changes.

Visual Content: People not only love stories but also enjoy looking at pictures, videos and diagrams. These visuals often help customers make a purchasing decision. So, while writing product descriptions, it is recommended to include attractive featured images with the right color and size. CrewMachine can simplify this process for you. Crewmachine has numerous pre-defined templates which suggest place-holders for images, videos and more. This helps the users to create rich product descriptions, blogs and other valuable content.

Short and Precise Composition: It is always quality and quantity that wins over the length of the content. While writing a product description, it is important to give all the information in a clear, concise way. The information should be correct and the font size should be easily readable. CrewMachine includes special algorithms that help you remove spammy and irrelevant content so that you can create a brief, to-the-point description. This tool also comes with word count and character count features that automatically check the length of the article.

Cost-effective Content: We can create automated content which will not only save money but will also free up your time for other important work. Also, the tool enable writes to checkout items for writing, which is later submitted for the next role to finalize. CrewMachine features like negative filters, creative briefs and keyword counters continually brings the writer back on track through proper warning and error messages.

Make Regular Updates: Simply writing and publishing is not enough to bring visitors to your site. Creating quality content also includes timely updates. When content becomes outdated, there are fewer readers and search engine rankings drop. It is wise as well as economical to update the original content rather than write something new. CrewMachine has easy-to-use features that enable you to update the posts regularly with all the necessary information.

These are the few ways CrewMachine can reduce the costs of your content creation. CrewMachine is a dynamic platform that combines both machine and human assistance to ensure that you have the best content everytime you publish.

How Crewmachine has Reduced the Content Cost of a Mid-size Retailer to Half

How Crewmachine has Reduced the Content Cost of a Mid-size Retailer to Half

Business & Entrepreneurship

With the popularity of eCommerce increasing, there has been a major growth in content marketing tools available to website owners and merchants. Many of these tools offer different services and are used for a variety of purposes. Some help to create content, some help to distribute it, while others measure its effectiveness. Producing content is important, but to make your brand visible and competitive, quality is essential. Content does not simply mean putting words on a page. It’s a way to communicate with visitors and turn them into potential buyers. People love communication, and it helps to develop brand trust and loyalty.

CrewMachine features a wide variety of tools, designed to help mid-sized retailers create high-quality content. These vendors typically have a tight budget and often focus on other ways to generate sales. They do not invest in quality content which can mean less traffic to their sites and lower sales. It’s important to attract customers with high-quality, original content that answers most of their queries about a product or service. Find out how CrewMachine and its content cost reduction strategies can be the one-stop-solution for mid-size retailers.

1) Effective Content Workflow Tool

CrewMachine has an organized workflow, sometimes pulling from in-house or outsourcing the work and sometimes using a combination of both. It includes auto checkout of the various assignments, a spellcheck feature on the tool itself and automatic payments. It will also soon feature a plagiarism checker to ensure that all content is unique. Also, reassignments and returns can be worked on smoothly on this platform. Such technology enables quality work in less time and at a lower cost.

2) Save Time and Money in Keyword Research

To boost your search engine ranking, proper keywords play a major role. CrewMachine makes this easier for you with system generated primary, secondary and tertiary keywords. Our SEO professionals ensure that the keywords we include are those that customers use when they are searching for an item. This means you get the keywords results faster and can quickly put those results to work.

3) Creating Intelligent Content

System Suggested Baseline DescriptionsManaging content over various platforms can be a challenge for many retailers. CrewMachine and its content cost reduction strategies can be the ultimate way to simplify this process. One of the features is system suggested baseline descriptions. They are rich in attributes as well as commonly searched keywords. They are also regularly updated according to the latest market trends, which lets you manage, plan and tweak them as needed.

 

4) Templates for Rich Product Descriptions

A product description is only good when it works. Product description templates make the content creation process simple and fast and help to maximize sales. The selection of formats makes it easy for you to use the product descriptions in the most efficient way to attract potential buyers. No need to pay designers (or other tools like Auctiva). CrewMachine helps you to design rich eBay templates and also Amazon A+ pages. It will not only help you save some money but will also save you time, allowing you to focus on other aspects of your business.

5) The Freelance Crowd

We have a team of talented and experienced professionals that are suitable for many marketing projects. For those retailers who don’t have a team of writers, CrewMachine connects you with a crew of professional writers, editors, designers and SEO enthusiasts. When you need help outside your team, outsourcing is possible for images, blogs, product descriptions and SEO researches etc. They know how to optimize the content, how to write for a target audience and are interested in learning what you need. This content cost reduction strategy will prove to be an asset for mid-size retailers. So, you do not have to spend money on full-time experts. Just outsource the work, and we will take care of the rest.

6) Direct Publishing of Content on Multiple Channels

Publishing of Content on Multiple ChannelsCrewMachine produces content which is flexible enough to be published on different mobile and digital platforms. Our database can be used to update information on various platforms automatically. It also has the flexibility to add different fields unique to each platform. Not only does this reduce costs, but it also saves time. It is also very effective as it removes the risk of content not being updated.

Whether you are writing a blog or creating product page, the process can be complicated and tedious, especially when you are working with numerous writers. CrewMachine addresses these issues with a systematic workflow. It is designed to support the content development process from start to finish with the latest content marketing strategies and a team of experts. With better content management tools, comes better content.

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