Why You Should Always Use “Good ‘Til Canceled (GTC)” Duration When Selling on eBay

Why You Should Always Use “Good ‘Til Canceled (GTC)” Duration When Selling on eBay

Business & Entrepreneurship

What is GTC?

Good Till Cancelled (GTC) is one of the formats sellers can use to create listings on eBay. Using this style, a seller creates his inventory listing for the duration of 30 days at a fixed price. At the end of the 30-day period, the listing is automatically renewed, and the item gets listed again. This cycle continues until the seller decides to cancel the listing altogether and the seller is required to pay any applicable fees every time the listing is renewed.

As a Seller Why should You Use GTC:

1. No Need to Create a New Listing Every Time

If you have a large amount of a particular item and you regularly restock it, GTC will keep your list stay active until all your items are sold, or you choose to end the listing for some reason. This means that you don’t have to create fresh listings every time the item sells. And you’ll have more time on your hands to look after other facets of your business.

2. The Inventory Features High on Best Match Searches

Every renewed GTC listing has the previous sale history attached to it. This helps build an item history over time. This helps to ensure the listing shows up higher on the search results pages. This is especially true for sellers dealing with high volume sales.

3. Helps Build a Good Reputation

GTC helps prospective buyers gauge how many items you’ve sold as a seller and also see the kind of feedback you’re earned over time. This helps build the buyers trust in you and drives the buyer to go for a repeat purchase.

4. Your Product Keeps the Same URL

With a GTC listing, the item keeps the same URL address until you cancel it. This helps the listing increase search positioning, especially over newly listed items. It also means that anyone watching the item will not lose the ability to do so once the 30 days are over.

5. Helps Build an Accurate Sales History

It’s a good idea for sellers who often list an item multiple times to keep an accurate sales history. This helps to quickly view what items sell well and need to be restocked as well as items that do not sell well and may need to be taken out of inventory or put on sale. Ebay’s GTC listings allow sellers to keep an item history that shows valuable information such as total items sold and the number of watchers an item has.

Pros and Cons of AI Generated Content

Pros and Cons of AI Generated Content

Content Automation

Machine learning is the newest fad that’s captured the minds of several marketing agencies, newspapers and scholars alike. You can safely call it mainstream too. The basic idea is pretty straightforward. Feed a computer system with copious examples of things you want it to “learn” — e.g. language translation, content generation — and by trimming away the outliers, the right solution/result will emerge as a statistical probability and also be recognized uniformly as the best possible match. It is easy, fast and doesn’t cost like the human workforce.

So, here we list down 10 solid pros and cons of AI generated content:

Pros and Cons of AI Content

Pros:

1. AI Generated Content is Easy Work

Content created by artificial intelligence doesn’t require extensive human input. Meaning a company can operate with a few human heads and churn numbers in vast quantities. As an organization/company your productivity increases, you earn more and save even more. This means profitability for a company as AI content is faster, better and costs less. This way you can move your focus on other important fields. Also, it’s important to remember that AI generated content works as a support system and isn’t separate from the human touch. It’s an aid.

2. It’s Made by Humans

Let’s face it AI generated content is nothing but a concept created and operated by people. Essentially we are the boss. The tedious algorithms are written by professional programmers who “teach” the machine to develop a skill set. The machine learning can be altered or tweaked according to our whims and fancy.

3. Capture Various Platforms in one Go

You don’t need to hire a large team for your increasing content demands as AI can churn relevant content in huge numbers with the touch of a button. This means fewer people to manage at a workspace, less dependency on interdepartmental communication and less fear of your content eroding in quality. Besides, you can publish the content across various channels quickly and easily, whenever you need to.

4. Creates Efficient Content

Thanks to the richly designed templates and the power of creating thousands of variations, the artificial intelligence aided content is useful in both numbers and quality. For each individual or company, automation can generate several iterations of descriptions and break down complex information. Also, when work is done manually, there is a clear risk of human error. However, with automation quality is never undermined and a standard is always maintained.

5. Personalisation Becomes a Cake Walk

The best part of AI is the ease with which you can tailor make content for different clients and audiences. Be it, targeted groups or particular individuals, machine generated content is a cost-effective way of reaching out to several platforms with personalized content.

Cons:

1. Lacks an Understanding of Human Behavior

Application of artificial intelligence can yield impressive results regarding quantity, but the content generated can lack a common sense of human behavior. The algorithms can put 2+2 together factually, but invariably lacks a sense of emotion that good emotive content requires.

2. Black & White, Can’t do Gray

AI generated content is all things binary. It can tell you what is good or bad, but it can’t tell you the gray areas. It lacks the judgment to give an opinion on products or items one can’t give a definitive answer on. Such gray areas can only be tackled by a human content expert.

3. It Can’t Come up with New Ideas and Lacks Common Sense

Content created by artificial intelligence is based on existing data and facts. It can’t think up new and fresh ideas. It works around the data it has accumulated and information it has been fed. Automated content can lack common sense. Why do we say that? A mix and match of algorithms can make a red carpet blue or a woolen shawl polyester. AI can’t see lines, circles, squares or color. It doesn’t know textures or the feel of those textures. This is not to say that AI content is flawed. It just needs extra time in automating several categories and combining several narratives at once.

4. Context and Depth Goes Down

AI generated content lacks an emotive quality. While the content will read great and be churned in massive numbers, the content can’t empathize or go in the depth of a conversation. It can only opine and talk about the narratives and categories it’s combined with and taught about.

5. Human Articles are Easily Distinguishable in a Flood of AI Content

No matter how extraordinary the learning of your machine is through structured data, the fact is machine generated content can’t be subjective and lacks the art of giving opinions. While a machine can talk about the look and features of a product like a pro, it can’t really raise an argument or give an opinion on a subject or product. Human writing reflects our wealth of knowledge on the subject and has an emotive quality a machine can’t match up to no matter the level of calibration and customization.

The crux of the matter is, applications of artificial intelligence to generate content is the next big thing that will create its own place in content creation. Of course! This does not mean human content expertise will no longer be needed. Content automation requires time and effort. You need to have a rock solid understanding of branching and rule-based logic. Besides, there is always the need for additional tweaking, editing, and improvements. The best part is, that AI content helps create efficient content that can be personalized for different audiences at lightning speed in the best possible way. It’s a lifesaver, particularly because AI generated content helps save money and increases the productivity of a company.

Why 90% of Internet Retailers Can’t Afford Quality Content

Why 90% of Internet Retailers Can’t Afford Quality Content

Content Writing

With more than 3-billion internet users around the world, it’s no wonder that buying and selling online have become so popular. The competitive eCommerce marketplace is primarily driven by quality content that’s original, relevant, precise and crisp. It sets the stage for products and services to be seen and heard and is what makes conversions and final sales possible, so it’s easy to understand the importance of content in eCommerce. But like all good things, quality content comes with a price tag.

What Exactly is Quality Content?

It’s one of the things that Google looks for when crawling websites. It helps you rank better in all search engines, increases your credibility and trustworthiness and eventually brings conversions, sales and repeat customers. Quality content should:

  • Be an appropriate length for mobile and desktop users
  • Be coherent, grammatically correct and include accurate spelling
  • Include strong keywords
  • Be supplemented with images, videos, infographics and other media
  • Be correctly formatted for the page
  • Should cater to the reader’s needs
  • Should answer whatever draws visitors to your website

Quality Content is Expensive

There are many reasons why quality content is expensive, including the following.

1. Creating Original, High-Quality Content is Hard Work

While it may seem easy, content creation requires skilled writers, programmers and database experts. You also need people who are proficient with computer graphics, mobile platforms and APIs. Producing content that speaks to an audience takes time and requires dedication, time and focus. All of these things take resources and experience, which of course, tends to be expensive.

2. Experienced, Professional Content Companies Come at a Premium

Content creation agencies do more than just write product descriptions, blogs and more. They spend a lot of time searching for data, studies and articles related to the specific topics they are working on to help them have a better understanding of the information. They also research other content that’s available and analyze its quality and search engine ranking and then look for ways to create content that is better and that could rank higher. Finally, the research that they do helps to ensure that all content being creative offers either direct or indirect support for the produce or service each client provides, backed up with relevant data. That lengthy process comes at a premium.

3. Content Requires Analysis

Crewmachine Content Cost Reduction StrategiesGood quality content is a marketing tool that keeps working over time. It’s much more than simply writing a few words or paragraphs and then walking away. It requires a lot of analysis and continuous improvement. It’s important to determine which themes and formats work best and then adjust the brand’s strategies accordingly. This continual analysis and reporting is critical and requires people with specific abilities.

Is it Worth the Cost?

Some brands don’t consider content marketing to be effective, and therefore don’t place emphasis on how it’s done or the results it achieves. However, those brands almost certainly rank poorly in search engines and miss out on a lot of sales. Companies that understand the importance of content marketing within their organization are much more likely to have a larger investment in content creation and more importantly emphasize the need for quality within their team.

Additionally, the process of developing a good content creation strategy will often uncover technical, logistical and sales changes that may need to be made to improve the effectiveness of content marketing. You could have the best quality content available, but if there’s no infrastructure to convert traffic from the content into sales, it won’t be effective.

Yes, quality content marketing is expensive, however, when done effectively it gets remarkable results. High-quality eCommerce content marketing, whether it be blog posts, landing pages or simple product descriptions lead to increased traffic and higher conversion rates. It also increases brand credibility, boosts client trust and often results in customers making more repeat purchases.

eCommerce Content Automation is the ‘It’ Thing, and It’s Time You Know Why!

eCommerce Content Automation is the ‘It’ Thing, and It’s Time You Know Why!

Content Automation

From inventory management and price control to image processing and product listing, most facets of an eCommerce business involve some automation. And why not, automation speeds up processes, scales your business, increases consistency and lowers costs. If you skip this important part, it’s very likely that you’ll lose visitors and sales a competitor (who is fiercely using automation).

But what happened to the automation of product descriptions? Why is there not a push for creative content that is easy to churn, requires less engagement and is, in turn, is inexpensive?

Supposed Risks/Fears of Product Description Automation:

Tough Implementation

The idea of creating automation is good but doing it often requires hard work, research and a sound knowledge of algorithms. This means time, money and human resource involvement, none of which are easy things to come by.

Predictability

There is a fear that automated content will be repetitive, boring and predictable. It’s a machine after all, and so will need human involvement to keep up with the changes in the tone and views of the product or the company. This makes the whole idea of automation more or less half-baked.

Impersonal

Many worry that automation can make the art of content development robotic and impersonal. Such automation can undermine the brand relationship that can be achieved only through human contact.

The Pros of Content Description Automation:

High Productivity

You remain competitive, as busy work like churning out hundreds of product descriptions becomes a cakewalk. You get what you want, at the time you want it. This leads to increased productivity.

Individual Writing can be Expensive

Keyword research, writing, editing and project management overheads all require a monetary investment. Also, there are many situations where you might not need completely unique copies if you are just writing about different variants of the same product. Automation cuts through these layers and offers significant cost savings as it’s machine generated and eliminates the need to hire writers.

Consistency in Quality

Let’s face it no two writers can write the same. Also, it’s a tad difficult to make different writers follow the same tone and brand voice for consistency. This requires mentoring and overseeing. Automation removes human error at all levels as it can be standardized to your needs.

No Dependency

You can time your uploads without worrying that they won’t be ready. There is no human dependency, which makes the process straight forward and fast.

CrewMachine – A Fool-Proof Solution for Content Creation

Crewmachine Content Creation Platform

CrewMachine creates system generated product descriptions for several content projects in a matter of seconds

In the digital age, content is an asset that may need to be automated as it helps to standardize engaging and relevant content without taking much time.

With eZdia’s content creation platform, CrewMachine, building content for both brands and internet retailers is as easy as making a few clicks.

The Platform Works on Sound Algorithms

The platform (through algorithms based on analytics) creates system generated product descriptions for several content projects in a matter of seconds. These come complete with keywords and attribute data.

Continually Updated Algorithms

The algorithm (named GURU) is updated constantly based on the latest market trends and collective intelligence of hundreds of CrewMachine users who are selling in similar domains. It is, because of this, that the product descriptions created are error-free and can be produced in bulk.

Follows Latest Guidelines

The platform uses the latest guidelines from marketplaces like eBay and Amazon to SEO-friendly product descriptions that aim at conversion also. Basically, you can manage, source, or build content across various channels like marketplaces, eCommerce platforms, and more through CrewMachine.

One Place for All

It will become a place for all your writers, publishers, editors and project managers to work in unison to generate suitable content. This reduces the cost of content creation and helps produce good quality content at the speed of light.

Identifies and Fixes Gaps in Product Catalogs

With its rich knowledge drawn from umpteen sellers working and using the platform, CrewMachine can suggest missing attributes. This is particularly useful when there are hundreds of products, and the chances of missing attributes are high. Through CrewMachine’s various content enrichment workflows a seller can update and fill these gaps.

API Integration for One-Click Publishing

Once the content is ready and uploaded on CrewMachine, the seller can use the easy integration tools to publish the product descriptions anywhere on their site in one easy click.

Smart Content is What E-commerce Companies are Turning Towards

Smart Content is What E-commerce Companies are Turning Towards

Content Writing

As an eCommerce entity, you want your content to help maximize your marketing efforts. However, if you’re showing your visitor the same content irrespective of what search word/term they used to come to your site – you’re doing a disservice to your portal.

Enter smart content!

1) What is Smart Content?

To put it simply, smart content is flexible content that is tailored for your customer/audience and their interests. It uses extremely practical elements and strong automated dynamic assembly to churn out relatable content. This way it also drives ROI and increases market sanctified leads. This unstructured content format can be personalized and molded for any customer or content requirement. Meaning, whether you want content for a particular buyer or need to introduce your brand to a certain demographic, smart content will be your ally. So, what is fuelling eCommerce companies to turn towards it? Let’s break it down for you:

2) Catches AttentionPersonalized Content

Research shows that personalized content improves the profitability and performance of a website, and helps in making the site more interactive for its visitors. Why? Every customer or visitor has differing views and needs. When individualized content caters to them and their needs it becomes relatable and an instant hit. For an eCommerce company, this type of interaction can lead to possible conversions and in turn sales.

3) Captures all Sorts of Leads

No matter what conversion path your audience uses to arrive at your website, smart content will provide them with a seamless and personalized experience. The material will be transparent and give each visitor a choice to move ahead or move back through the site. It also helps the consumer navigate the sales labyrinth quickly. Such transparent and non-intrusive content is rewarded by the customer through sales, loyalty and word-of-mouth praise- three essential things an eCommerce website thrives on.

4) Drives Brand Awareness

Smart content does a fabulous job at educating potential and returning customers and also creating brand awareness. By being “consumer-centric” and not “company-centric” smart content makes a consumer’s experience on your website relevant and speeds up the entire purchase decision by suggesting the next best option for each user. This approach, in turn, builds faith in your brand and converts existing consumers into brand promoters. This is especially good because studies show that your top customers purchase four times more often than new ones.

5) Makes the Website Experience Personal

Smart content crafts a website into a personal space for each visitor by serving content based on device type, referral source, gender, country etc. The content basically suggests the next best step for each consumer/visitor and lends a personal touch to a returning audience. For example, A visitor from Ohio will automatically see the company’s Ohio address in case he wants to find the “contact us” information on the website. A returning consumer sees a personalized welcome message or token of appreciation on the website when he logs in, maybe even a special discount.

It may sound complicated to customize each page for every customer, but this type of information is easily gathered by content and data analysis.

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