Eight Quick Tips to Improve Your eBay Listings

Eight Quick Tips to Improve Your eBay Listings

eBay

When it comes to listing on eBay, it isn’t wise to rest on your laurels (no matter how seasonal a seller you are). Why you ask? Because eBay keeps up with market trends by making regular changes to its listing requirements. And if you, as a seller, don’t keep up, you’ll be one step behind the smart proactive ones. If you want to give your visibility a boost on eBay you need to capture potential consumers at the right time. A customer generally wants to cut the listing clutter and find the item he’s looking for, at a favorable price, purchase it, and have it delivered as quickly as possible. So, you’re always on top of your listings and in turn sales on eBay we’ve put together a list of 8 things you should do:

1. Write Impactful and Attention-Getting Titles

You have 80 characters, use them wisely and to their full potential when creating a title. It is the first thing a customer sees and so should be descriptive, relevant and self-explanatory. Be sure you use correct grammar and spelling. In case you need to furnish more information (seller status, free delivery, warranty), use subtitles under your title.

2. Always Include Accurate Product Identifiers

Product IdentifiersAdding product identifiers to your listing help buyers identify your items on eBay search and other search platforms. These identifiers help tie together your listed products with the relevant query. A few examples of product identifiers are manufacturer’s product names, GTINs, and brands. For certain listings, these identifiers are mandatory too. Of course, even if your listed items don’t need mandatory identifiers it’s always wise to include them so you can attract more viewers and make more sales. To see if your items require identifiers check Seller Central.

3. Max Out Your eBay Free-Pictures- Upload Quota

Make your product visible in the best way possible by utilizing eBay’s free photo upload limit to the max. Currently, eBay allows you to upload 12 free photos on its platform. Make the most of it to showcase your product and increase the chances of conversion. Considering you have a 12 picture quota, we suggest you take high resolution (1600 pixels and up) close-up shots that clearly display the finer details of your item. The pictures should work for mobile users too. On thing to never forget: If your item has variants your main image should always depict that.

4. List Your Item in the Correct eBay Category/Sub Category Page

No matter what you’re selling, make sure that you put your items in the correct category page and use the most relevant item specifics. Remember most buyers go to the category they want to buy something in, and if your items are incorrectly listed you’ll not just lose your chance of visibility but you’ll also lose sales.

5. Work Around the eBay Algorithm, Never Overlook It

eBay AlgorithmThe more eBay understands your listing, the more quickly it matches your items with the buyer’s query. This search algorithm helps you as a seller to rank well in search results. The algorithm looks for item listings under the correct category/ sub-category page, with the right keywords in the title that reflect in the buyer’s search. Also, when you add brand, color, size information to your item the buyer will get the correct information when he applies the filter, and the algorithm will reward you for including such item specifics too.

6. Be Abreast of the Current Delivery and Seller Standards

To improve your (seller) delivery and return dynamics, eBay has recently implemented new seller standards. This means that you need to clearly describe your items by including item specifics. You need to also mention your delivery and return policy, which should ideally be for 30 days. Stick to the delivery deadline you promise and use the same shipping service mentioned in your listings.

7. Use Long Tail KeywordsUse Long Tail Keywords

The traffic you attract is directly proportional to the keywords you use. Use the right ones and you’ll see an increase in traffic. For this purpose, you need to use long tail keywords that are unique and specific to your product. This will lessen the search volume and competition for the keyword too. Long tail specific keywords also attract the consumer directly and push him to make a purchase. The logic is pretty simple to decipher. A person searching for “white off-shoulder top in size small” is typically more interested in actually buying the product than someone who’s just searching for “off-shoulder tops.”

8. Keep Your Descriptions Mobile Friendly

A vast majority of people who log on to eBay use their Android or iPhones Therefore, as a seller your listing should be mobile friendly. Follow eBay’s best practices to be sure that your description is optimized for mobile users. The practices include suggestions like: don’t use extraneous HTML as it may not render correctly, use a clear font and layout, do not use all caps – you aren’t screaming, use crisp and short descriptions that cover important details, keep all the important information above the fold and always keep your grammar on-point.

If Content is King, Automation will Rule

If Content is King, Automation will Rule

Business & Entrepreneurship

We’ve reached a threshold in the world of writing and the bravest companies are stepping into a future of automated content creation. New algorithms and understanding about machine learning have changed the nature of automated content generation and although your computer is still unlikely to produce the next Pulitzer Prize-winning novel, the world of simpler prose like e-commerce product descriptions is changing profoundly.

E-Commerce Product Descriptions: The Need for Content

The need for product descriptions grows in tandem with the e-commerce industry. The number of new product descriptions listed every day in this massive industry is due to:

 Ecommerce Content Requirement

  • The exponential growth of e-commerce
  • The increasing number of unique products available
  • The different variations of each product (such as sizes or colors)
  • The requirement for different brand voices in each merchant space

Amid the need for more e-commerce product descriptions is the requirement for smart, conversion-oriented copy. While automated content generation can’t yet entirely replace human-written copy, the combination of automated content creation, human editing and machine learning offers a powerful advantage to e-tailers.

Manual Writing and Algorithmic Writing

E-commerce companies try to balance the need to reduce content creation costs while maintaining a high-quality standard for conversion-oriented product descriptions. Crowd-sourcing is a common solution, but frequently leads to lower quality writing as research and editing fall to the wayside in favor of a speedier content cycle.

Algorithms based on analytics are taking over the industry to help cope with the relentless content development cycle. While automated content creation isn’t perfect, it drastically reduces production cycle time and improves over time with machine learning and algorithmic adjustments. Because the algorithm improves with use and stays on top of consumer behavior trends, it starts with a solid, error-free baseline when writing product descriptions and continually improves. Users can set specific style rules, such as the use of the serial comma, rules about active and passive voice and brand-specific language.

Automated content creation:

  • Is data-driven
  • Provides factually correct product descriptions
  • Prevents human error
  • Adjust to each business’ needs

The CrewMachine Platform

Crewmachine Content Creation Platform

CrewMachine creates system-suggested baseline product descriptions rich in attribute data and search keywords

Product descriptions are the backbone of the e-commerce industry. They communicate with customers and deliver conversions. Producing unique and compelling product descriptions is a challenge for writers who may not be knowledgeable in every area and using manufacturer-provided product descriptions lowers SEO value.

A well-integrated automated content creation platform like CrewMachine creates system-suggested baseline product descriptions rich in attribute data and search keywords. These descriptions follow the best practices of leading marketplaces like Amazon and eBay and are up-to-date and appropriately formatted. Each seller retains the power to set tone and style rules to reflect the brand voice and bring a unique touch to the copy.

12 Ways CrewMachine Makes Online Sellers’ Lives Easier

12 Ways CrewMachine Makes Online Sellers’ Lives Easier

Amazon

CrewMachine is a content creation platform for brands and internet retailers to efficiently create, source, manage and syndicate their content on multiple channels. CrewMachine combines the best of CREW (human intelligence) and MACHINE (machine intelligence) to create scalable quality content for e-commerce. World top e-commerce companies and various other mid-size internet retailers use CrewMachine for cataloging and content creation.

Here are 12 ways that CrewMachine impacts the lives of hundreds of online sellers and makes them more efficient.

1) Single Place for all Product Information and Content

Images Attributes and Descriptions on CrewmachineSellers have different product-related content scattered over different platforms. Photographers provide images in Google Drive or Dropbox. Writers provide content in Word files or Excel sheets, while pricing and inventory-related information is stored elsewhere. Combining the scattered data is a headache. CrewMachine offers a platform that binds the catalog together. Our cloud storage protects the data that may otherwise get misplaced due to human error or a technical glitch.

2) Easy import From Various Formats

Importing content from various formatRetailers list their product catalog in different marketplaces. When catalogs are exported from different marketplaces, they come in all kind of files and formats. Sometimes these are large and complex excel files with macros enabled. CrewMachine allows you to import a variety of files from various sources (including your own e-commerce store) to one common platform. It then automatically maps your import file attributes to the available fields.

 

 

3) E-commerce Category Specific Custom Solutions

Each e-commerce category is unique. For example, the attributes required for a women’s dress differ from those for men’s formal shoes. With hundreds of different e-commerce categories, the list of product attributes is huge. CrewMachine provides category-specific custom solutions to sellers so they can focus on the attributes related to their target categories.

ecommerce-category-specific-solutions

Crewmachine offers custom solutions for different E-commerce categories

CrewMachine offers custom solutions for different e-commerce categories. These solutions also help sellers understand the difference between “must-have” and “good-to-have” product attributes for individual e-commerce categories. As marketplace standards change, CrewMachine solutions are updated.

 

4) Gap Analysis of Your Product Catalog

Gap Analysis in E-commerce Product Catalog

Crewmachine helps sellers to find gaps in their product catalog and fill them with useful data.

When you’re dealing with thousands of products, the gaps may not be readily apparent. For sellers, it’s difficult to spot errors like missing mandatory attributes, missing images or images with backgrounds, spelling mistakes, unit-of-measurement errors, non-optimized product descriptions, uneven keyword density and more. CrewMachine makes the sellers’ life easier by quickly identifying these gaps and offering automatic suggestions to fill them.

 

5) Bulk Update on Missing Product Attributes

Bulk update on missing product attributesEvery category has attributes with common values for the entire catalog, or at least for a large set of products. For example, “sleeve style” in the case of women’s dresses or “number of seats” in the case of a baby stroller. Most marketplaces do not allow sellers to bulk update the attributes of their products. Even if they do allow this, the update can take weeks.

With CrewMachine, you can update the selected common attributes of hundreds of products in a matter of clicks.

 

6) High Quality (Machine Generated) Product Descriptions In Single Click

It can be difficult to create high-quality, unique product descriptions for multiple variants of the same product, especially if you’re working with writers who may not be equally knowledgable in all e-commerce categories. Many sellers simply copy the manufacturer’s descriptions, which are not buyer friendly or search engine optimized. Reusing the manufacturer’s descriptions is also likely to penalize your search rankings, since the content is not unique.

automated-product-descriptions-by-crewmachine
Crewmachine offers online sellers the power to build system-suggested baseline product descriptions that are rich in attribute data and keywords. This makes product description writing easy and cost-efficient for sellers. Our product descriptions follow all marketplace guidelines and the algorithm (called ‘GURU’) that results in these descriptions is constantly updated based on marketplace trends and information from hundreds of retailers. Sellers can tweak these descriptions and make any necessary changes in their guidelines to give a personal touch to the copy. This helps the machine learn from experience.


7) Suggestions for Blogs and Buying Guides for more sales

Why depend on marketplaces alone to drive your product sales? CrewMachine helps build regular blogs and buying guides that drive organic traffic and promote their brand and new product awareness. By analyzing your product catalog, CrewMachine suggests exciting and trending blog topics and buying guide titles. For example, if you have imported a catalog of young mens’ T-shirts, CrewMachine may suggest a blog about “What to Wear to Your Next Tinder Date” or a buying guide titled “What to Look for When Buying a Summer T-shirt”.

8) SEO Analysis Through Keyword Rank Checker Tools

Crewmachine helps Retailers to Understand the value of SEO and Content

Whatever good content you publish, it won’t matter unless someone is reading it. Retailers struggle to get more traffic to product pages, blogs and website, competing on search engines for a handful of keywords in any given category. CrewMachine helps sellers keep a track of their keyword rankings. CrewMachine clients can check their product page rankings on eBay, Amazon and Google for most vital keywords in a specific category. Keyword ranking is a key indicator of performance.

9) Better Customer Experience Through Rich eBay Templates

CrewMachine lets sellers create customized eBay templates in a matter of clicks for better conversion rates. Browse through the large number of free templates on the platform. These templates provide additional space on the eBay page where sellers can speak about their brand and other products as well. eBay templates engage the visitor, bring buyers closer to your brand and leave a good impression. Many sellers use their templates to elaborate on shipping and return policies as well. CrewMachine allows you to link your eBay stores to these templates.

eBay Templates and Amazon A+ Pages on Crewmachine

10) Amazon A+ Page Modules

For sellers on Amazon, CrewMachine helps build A+ pages through different modules. This results in a better buyer experience and more conversions. Sellers can build custom A+ pages on CrewMachine and copy the HTML to build future Amazon A+ pages.

11) Mobile Optimized Content

Mobile contributes to more than 50 percent of traffic both on Amazon and eBay. All the features of CrewMachine keep mobile optimization in mind. Retailers sitting in their stores or warehouses can easily click pictures of their products and upload them on CrewMachine for catalog completion. The templates and content generated on CrewMachine are optimized for standard smartphones.

12) Create Content on Crewmachine, Publish Anywhere

Updated content with all attributes and images can be downloaded in marketplace-ready formats or published straight from CrewMachine. Publish instantly on a standard CMS like WordPress, Adobe AEM or Magento. CrewMachine also supports API Integrations with other e-commerce platforms like Shopify, Volusion, BigCommerce and Weebly. Hundreds of sellers worldwide use the CrewMachine Content Creation Platform to build new catalogs or update existing catalogs with valuable product information and engaging content.

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