20 E-Commerce Automation Tools For Online Selling Efficiency

20 E-Commerce Automation Tools For Online Selling Efficiency

Content Automation

E-commerce offers the promise of opportunity for small and large enterprises alike, but competition is fierce. Any tool that gives you an edge is worth exploring and there are plenty of automations that will lower your overhead and streamline your sales. The following are only a few reasons to explore automation tools.

  • To effectively manage cart abandonment
  • To analyze data and find efficiencies
  • To better understand customer demographics
  • To smoothly integrate post-transactional email marketing
  • To optimize product pages and maximize conversions

Here is a list of 20 automation tools worth your attention.

1) SellbriteSellbrite

Sellbrite is a cloud-based tool that simplifies multichannel listing and inventory management. It also helps with order fulfillment and provides reporting tools.

Noteworthy Features

  • Simplifies listing and selling products on multiple sales channels
  • Helps user control and sync inventory
  • Lets sellers manage and fulfill orders
  • Gives access to multichannel reporting intelligence
  • Helps create and publish listings
  • Generates powerful reports

2) Yotpo

Yotpo is designed to help you generate more reviews, thus increasing sales and building community.

Noteworthy Features

  • Mail-after-purchase feature automatically emails shoppers for reviews
  • Enhances SEO and raises search rankings on Google, Bing and Yahoo
  • Helps retain buyers
  • Builds trust with potential buyers
  • Promotes visual marketing through customer-generated images
  • Provides an easy way to advertise on Instagram

3) PardotPardot

Pardot, by Salesforce, enriches your B2B marketing automation.

Noteworthy Features

  • Generates high-quality leads
  • Streamlines lead management
  • Speeds up your sales cycle
  • Enhances every aspect of your marketing program
  • Tracks campaign engagement and performance

4) Marketo

This multi-functional platform provides marketing automation, customer engagement marketing, real-time personalization and marketing management functionality.

Noteworthy Features

  • Email marketing and campaign management
  • Lead-generation tools
  • ROI measurement and optimization
  • Search marketing
  • Landing pages and forms
  • Site visitor tracking
  • Web and mobile personalization

5) Customer.io

Sends marketing messages to customer lists that are chosen according to their unique interaction with your business.

Noteworthy Features

  • Sends targeted emails based on user behavior
  • Includes flexible segmentation
  • Provides customization according to data
  • Tracks page views, attributes, events and email activity
  • Offers conversion tracking
  • Maintains rich customer profiles and in-context conversations

6) CanterrisCanterris

This all-in-one marketing tool accelerates sales, optimizes content, manages leads and coordinates campaigns. Canterris is a well-rounded e-commerce marketing automation tool.

Noteworthy Features

  • Creates and manages email, lead nurturing and newsletter campaigns
  • Identifies sales leads to close more deals
  • Includes website publishing tools
  • Optimizes web content
  • Contains a growing library of plugins, modules and extensions
  • Provides marketing analytics

7) Eloqua

Oracle Eloqua helps e-commerce businesses simplify and energize marketing automation. It’s ideal for small, mid-sized and large enterprises alike.

Noteworthy Features

  • Helps in plan and execute campaigns
  • Lets businesses deliver a personalized customer experience
  • Helps campaigns scale across channels
  • Brings integrated lead management
  • Allows easy campaign creation
  • Allows engagment with the right audience at the right time
  • Gives real-time insight and helps sales teams close more deals

8) IFTTT

Short for “If This, Then That”, this tool links different web tools and services with user-created “recipes”. IFTTT allows users to define a trigger and a consequence, linking two different apps or tools.

Noteworthy Features

  • Currently supports 330 tools including Dropbox, Facebook, Instagram
  • Offers syndicate data via social channels
  • Allows auto-backups
  • Customizable
  • Offers ongoing app integration

9) Hootsuite

Manages all social media accounts within one app. The dashboard features enhanced analytics reports, message scheduling, app integrations, RSS, team members, message archiving, geo-targeting and Hootsuite University to enhance your knowledge of the tool.

Noteworthy Features

  • Updates multiple networks in one step
  • Manages multiple contributors
  • Optimizes delivery
  • Gathers intelligence by tracking brand mentions
  • Creates social analytics reports
  • Allows scheduled social posts

10) BufferBuffer

Buffer provides an e-commerce software solution for messaging across social media platforms. It integrates with common social channels such as Twitter, Facebook, Google+, LinkedIn, Pinterest and more.

Noteworthy Features

  • Connects RSS feeds
  • Provides detailed social analytics
  • Holds up to 2000 scheduled posts and tweets
  • Provides sharing across up to 200 social accounts
  • Shares all media formats
  • Offers aggregated stats, comparisons and more
  • Allows team collaboration with admin rights
  • Maintains high security with two-step login
  • Includes custom scheduling

11) AdRollAdRoll

AdRoll is a popular retargeting and prospective platform for ecommerce businesses. It helps businesses attract new prospects and convert customers while enhancing customer value.

Noteworthy Features

  • Helps businesses reach their customers across devices, browsers and apps
  • Helps with ad placement and performance monitoring
  • Allows easy integration with top marketing apps
  • Targets high-intent audiences using relevant ads
  • Runs loyalty campaigns
  • Cross-sells to existing customers
  • Uses CRM data to re-engage with existing customers
  • Targets prospects by maximizing your CRM data’s value

12) Sprout Social

This social media management tool helps track social media messages, monitors brand keywords and customer profiles, and engages in two-way communication.

Noteworthy Features

  • Includes a social media dashboard
  • Analyzes link performance
  • Showcases Twitter follower demographics
  • Provides engagement and influence scores
  • Searches customers by location
  • Discovers customers by interest
  • Monitors competitor activity
  • Offers social CRM tools
  • Organizes contacts
  • Provides audience engagement tools
  • Offers social media publishing

13) Snip.ly

Sniply is a powerful tool that helps marketers get more returns on their links. It’s designed to leverage content curation and drive targeted traffic back to your website.

Noteworthy Features

  • Adds a call-to-action on any page
  • Helps engage followers through link sharing
  • Helps generate unique links, share links and drives conversions
  • Monitors engagements and tracks results
  • Keeps track of link clicks and conversion rates

14) Tailwind

Tailwind is a platform that helps brands achieve visual marketing success. Tailwind helps businesses manage and optimize their visual campaigns from end to end.

Noteworthy Features

  • Helps businesses manage content and UGC from the visual web
  • Builds lasting engagement with time-saving benefits
  • Enables data-driven content strategy
  • Helps brands discover key trends in the industry
  • Runs contests to build your brand and drive traffic

15) Ability Commerce

This tool allows you to integrate your order management system (OMS) and accounting system with the help of mobile-optimized versions of stores and tools. The included SmartSite manager helps you change store promotions, prices, images and products in the web store.

Noteworthy Features

  • Channels feed service
  • Experienced commerce experts monitor your products daily
  • Helps to better position products
  • Motivates buyers
  • Boosts sales

16) BigCommerceBigCommerce

This service offers hosting, store design, SEO, mobile commerce, marketing and inventory tools. BigCommerce also helps integrate your web stores with eBay listings.

Noteworthy Features

  • Superior ROI
  • Customizable framework
  • Centralized hub for all sales channels
  • Abandoned cart saver
  • Pre-integrated payment options
  • Flexible web-based format

17) Intuit E-Commerce

This point-and-click interface allows easy design publishing for online stores. It features a merchant account that enables businesses to move beyond PayPal payments and offers an auto-syncing Facebook extension to create a Facebook Business Page.

Noteworthy Features

  • Personalized interface
  • Multiple users
  • Encrypted, secure scanner
  • Transaction history report
  • Voids charges, resends receipts
  • Syncs with QuickBooks
  • Email invoicing
  • Custom receipts
  • Video tutorials
  • Tracks offline payments
  • Accepts all credit cards
  • No setup fee
  • Free mobile application

18) Shopify

The advanced SEO and analytics features enable the user to pick a template, optimize its design, add a product catalog, and create blog posts. Tracks customer purchases and shopping cart transactions with Google Analytics integration. Creates store performance benchmarks with built-in analytics.

Noteworthy Features

  • Lets you use your own domain name
  • Sells on Facebook or in store (POS)
  • Includes abandoned checkout recovery
  • Features 70 payment gateways
  • Translates in 50+ languages
  • Integrates with dropshippers or fulfillment centers
  • Search engine optimized (SEO)
  • Offers product reviews, discount codes and coupons
  • Provides a full blogging platform
  • Features social media integration
  • Includes unlimited bandwidth

19) Vendio

Provides easy listings for eBay, Amazon, Facebook and your web store. Vendio features inventory control, sales and order management, email marketing, a shopping cart with drag-and-drop useability, and an analytics report. Integrates with Google Analytics.

Noteworthy Features

  • Ad-free shopping cart
  • Customizable web store
  • Real-time inventory management
  • Amazon Seller Central
  • Vendio Image Watermarking
  • Accepts Authorize.net, PayFlow Pro and PayPal
  • Offers eBay market research
  • Provides order management
  • Includes shipping management
  • Automated feed to Google Product Search
  • Features SEO guide and features for web store
  • Offers reporting and analytics

20) SearchmetricsSearchmetrics

Searchmetrics is a content experience and SEO suite that brings rankings and traffic benefits to brands. This suite helps by removing guesswork in online optimization. It offers competitive insight and market analysis.

Noteworthy Features

  • Helps brands boost their online visibility through harnessing SEO and content marketing
  • Helps brands reach the right prospects at the right time
  • Lets brands leverage the most advanced forecasting and analytics

Our Footprint in the AI and Machine Learning World

Our Footprint in the AI and Machine Learning World

Content Automation

Recently, Deepak and I did a webinar on the impact of machine learning and artificial intelligence on e-commerce content. Machine learning is a huge part of mainstream business practices. According to some research, the artificial intelligence market is expected to be worth $16B by 2022, growing at an average rate of 63 percent from where we are in 2016.

Can you imagine the intensity of this growth? It’s going to have a massive impact on nearly everything we do. We’re already seeing the first ripples of it in both consumer and enterprise businesses: think bots like Alexa.

At CrewMachine, we build e-commerce content for large brands. Our platform is elegantly designed to optimize any type of e-commerce content by identifying blaring gaps, enriching them, and then measuring for building the machine’s intelligence over time.

CrewMachine Webinar on E-commerce Content Artificial Intelligence

In this webinar, we talked about how we are at the front line of this exciting new innovation. We’re integrating the concepts of machine learning and AI to create specialized e-commerce content and speed up the content production cycle.

Machine Learning and AI Will Enable Human-Powered Content in E-commerce

Artificial Intelligence has widespread usage across most e-commerce applications, but our focus is on e-commerce content. Why? Because e-commerce content is all about scale. We talk about SKU’s in terms of millions and trillions.

To handle these millions and trillions, you need to think beyond human-powered content production. You need to understand how machine learning can be leveraged to help human-created content. CrewMachine includes AI-generated content modules to solve this burning need.

How It All Comes Together

In our webinar, we discussed big data and the magnitude of data growth. It is growing at a rate of 40 percent and we are looking at around 45 ZB (whatever that means) of data by 2020. The e-commerce industry’s massive growth is a big unknown. The B2C e-commerce industry is pegged $2.35 trillion by 2017.

As we look to the future, e-Commerce is going to be data-driven and powered by predictive analytics, personalization, and other machine-learning related issues. There’s another data point around the robotics and AI wave, also classified as the fourth wave connecting more than 50B devices in 2020. We did the math and decided to incorporate AI and Machine Learning in CrewMachine’s design DNA to resolve e-commerce content headaches like abandoned carts, returned items, lost brand trust and more.

 

The big question – Want to know how we are driving this innovation? There’s so much terminology with machine learning and AI especially as it is used for e-commerce. Interested in which components we are using the most and wondering how can we explain it all clearly?

We’ll talk about this in our next blog.

How Crewmachine has Reduced the Content Cost of a Mid-size Retailer to Half

How Crewmachine has Reduced the Content Cost of a Mid-size Retailer to Half

Business & Entrepreneurship

With the popularity of eCommerce increasing, there has been a major growth in content marketing tools available to website owners and merchants. Many of these tools offer different services and are used for a variety of purposes. Some help to create content, some help to distribute it, while others measure its effectiveness. Producing content is important, but to make your brand visible and competitive, quality is essential. Content does not simply mean putting words on a page. It’s a way to communicate with visitors and turn them into potential buyers. People love communication, and it helps to develop brand trust and loyalty.

CrewMachine features a wide variety of tools, designed to help mid-sized retailers create high-quality content. These vendors typically have a tight budget and often focus on other ways to generate sales. They do not invest in quality content which can mean less traffic to their sites and lower sales. It’s important to attract customers with high-quality, original content that answers most of their queries about a product or service. Find out how CrewMachine and its content cost reduction strategies can be the one-stop-solution for mid-size retailers.

1) Effective Content Workflow Tool

CrewMachine has an organized workflow, sometimes pulling from in-house or outsourcing the work and sometimes using a combination of both. It includes auto checkout of the various assignments, a spellcheck feature on the tool itself and automatic payments. It will also soon feature a plagiarism checker to ensure that all content is unique. Also, reassignments and returns can be worked on smoothly on this platform. Such technology enables quality work in less time and at a lower cost.

2) Save Time and Money in Keyword Research

To boost your search engine ranking, proper keywords play a major role. CrewMachine makes this easier for you with system generated primary, secondary and tertiary keywords. Our SEO professionals ensure that the keywords we include are those that customers use when they are searching for an item. This means you get the keywords results faster and can quickly put those results to work.

3) Creating Intelligent Content

System Suggested Baseline DescriptionsManaging content over various platforms can be a challenge for many retailers. CrewMachine and its content cost reduction strategies can be the ultimate way to simplify this process. One of the features is system suggested baseline descriptions. They are rich in attributes as well as commonly searched keywords. They are also regularly updated according to the latest market trends, which lets you manage, plan and tweak them as needed.

 

4) Templates for Rich Product Descriptions

A product description is only good when it works. Product description templates make the content creation process simple and fast and help to maximize sales. The selection of formats makes it easy for you to use the product descriptions in the most efficient way to attract potential buyers. No need to pay designers (or other tools like Auctiva). CrewMachine helps you to design rich eBay templates and also Amazon A+ pages. It will not only help you save some money but will also save you time, allowing you to focus on other aspects of your business.

5) The Freelance Crowd

We have a team of talented and experienced professionals that are suitable for many marketing projects. For those retailers who don’t have a team of writers, CrewMachine connects you with a crew of professional writers, editors, designers and SEO enthusiasts. When you need help outside your team, outsourcing is possible for images, blogs, product descriptions and SEO researches etc. They know how to optimize the content, how to write for a target audience and are interested in learning what you need. This content cost reduction strategy will prove to be an asset for mid-size retailers. So, you do not have to spend money on full-time experts. Just outsource the work, and we will take care of the rest.

6) Direct Publishing of Content on Multiple Channels

Publishing of Content on Multiple ChannelsCrewMachine produces content which is flexible enough to be published on different mobile and digital platforms. Our database can be used to update information on various platforms automatically. It also has the flexibility to add different fields unique to each platform. Not only does this reduce costs, but it also saves time. It is also very effective as it removes the risk of content not being updated.

Whether you are writing a blog or creating product page, the process can be complicated and tedious, especially when you are working with numerous writers. CrewMachine addresses these issues with a systematic workflow. It is designed to support the content development process from start to finish with the latest content marketing strategies and a team of experts. With better content management tools, comes better content.

Guru – Bringing the Power of AI to E-commerce Content

Guru – Bringing the Power of AI to E-commerce Content

Content Automation

I am sure all of you saw Einstein at Dreamforce! An artificial intelligence system that will drive the future of CRM and marketing from complexity to simplicity. With deep simple principles of Machine Learning and Artificial Intelligence, Einstein will make the lives of millions of Salesforce users a lot more intelligent and ‘conversion’ driven. It will learn from your data and then help you learn from it to drive predictions and recommendations. It will automate tasks for you so you can focus on making the important decisions – with confidence. Salesforce’s latest acquisition of Demandware, now known as Commerce Cloud will have full support from Einstein to predict the behavior of your customer.  And, it will help you to serve very personal content to your customer.

While Einstein is powering Commerce Cloud and can enable you to drive hyper personalization, we at CrewMachine are working very hard to fulfill that content need in more granularity. Our mission as a SaaS business is to empower e-commerce brands and retailers to identify blaring content gaps, fix and enrich them quickly to drive conversion, and provide measurement metrics.

And so, we created Our Einstein who is called Guru. Guru is the Artificial Intelligence element of CrewMachine that will enable you to create Smart Content. Content that would deliver THE amazing experience and conversion everyone is  always looking for.  Guru constantly learns from the market and knows which type of content can drive bigger impact and ring in more money in your bank.

Imagine, if you are setting up a new product on your site or want to enrich an existing product page for a better customer experience, traffic and conversion Guru can quickly write the content – automatically. It will determine the right keywords for your product, learn your Brand Voice, and create beautiful customer engaging copy for your product. Guru does not stop at just suggesting new unique content but continues to monitor how the content is performing against your competition. Based on the performance Guru will suggest further modifications. It provides keyword suggestions, and offers recommendations on rephrasing content.

Screen Shot 2016-10-25 at 10.25.38 AM

 

While Guru performs its magic, 1000s of CrewMachine writers and editors teach Guru every day about new products and writing style. Within CrewMachine, Guru works seamlessly with internal workforce and CrewMachine’s freelancer expert community. This is perhaps the first of its kind and we are determined to disrupt the way e-commerce happens by blending intelligence into e-commerce content. If you want to know how we are shaping CrewMachine up to provide top-notch content insight to large brands across the world, connect with us at Share16. We will be showing a demo of #SmartContent and the power of the crew and the machine in action.

And yes, we are offering a free content audit/discovery for your e-commerce content. See what you can get as a part of this discovery. Our engagements start here and most of our customers just love this initial exercise to gauge where they are.

Looking forward to seeing you there!

Introducing Guru – Bringing the Power of AI to Ecommerce Content

Introducing Guru – Bringing the Power of AI to Ecommerce Content

Content Automation

I am sure all of you saw Einstein at Dreamforce! An artificial intelligence system that will drive the future of CRM and marketing from complexity to simplicity. With deep simple principles of Machine Learning and Artificial Intelligence, Einstein will make the lives of millions of Salesforce users a lot more intelligent and ‘conversion’ driven. It will learn from your data and then help you learn from it to drive predictions and recommendations. It will automate tasks for you so you can focus on making the important decisions – with confidence. Salesforce’s latest acquisition of Demandware, now known as Commerce Cloud will have full support from Einstein to predict the behavior of your customer.  And, it will help you to serve very personal content to your customer.

While Einstein is powering Commerce Cloud and can enable you to drive hyper personalization, we at CrewMachine are working very hard to fulfill that content need in more granularity. Our mission as a SaaS business is to empower e-commerce brands and retailers to identify blaring content gaps, fix and enrich them quickly to drive conversion, and provide measurement metrics.

And so, we created Our Einstein who is called Guru. Guru is the Artificial Intelligence element of CrewMachine that will enable you to create Smart Content. Content that would deliver THE amazing experience and conversion everyone is  always looking for.  Guru constantly learns from the market and knows which type of content can drive bigger impact and ring in more money in your bank.

Imagine, if you are setting up a new product on your site or want to enrich an existing product page for a better customer experience, traffic and conversion Guru can quickly write the content – automatically. It will determine the right keywords for your product, learn your Brand Voice, and create beautiful customer engaging copy for your product. Guru does not stop at just suggesting new unique content but continues to monitor how the content is performing against your competition. Based on the performance Guru will suggest further modifications. It provides keyword suggestions, and offers recommendations on rephrasing content.

Automated Product Descriptions by Crewmachine

While Guru performs its magic, 1000s of CrewMachine writers and editors teach Guru every day about new products and writing style. Within CrewMachine, Guru works seamlessly with internal workforce and CrewMachine’s freelancer expert community. This is perhaps the first of its kind and we are determined to disrupt the way e-commerce happens by blending intelligence into e-commerce content. If you want to know how we are shaping CrewMachine up to provide top-notch content insight to large brands across the world, connect with us at Share16. We will be showing a demo of #SmartContent and the power of the crew and the machine in action.

And yes, we are offering a free content audit/discovery for your e-commerce content. See what you can get as a part of this discovery. Our engagements start here and most of our customers just love this initial exercise to gauge where they are.

Looking forward to seeing you there!

How to Choose the Right Content Creation and Automation Platform

How to Choose the Right Content Creation and Automation Platform

Content Automation

As an e-commerce business grows, its content creation needs multiply exponentially. Just as the catalog of product descriptions increases, so do the requirements for content across multiple channels. And because the internet never sits still, these channels and their formatting requirements are always on the move, making it difficult for businesses to keep up. Large-scale e-tailers rely on a team of writers and editors. Each of these factors adds complexity to content creation.

In order to simplify, strategic marketers look to content management tools to keep everyone organized and streamline their workflow. Content creation platforms can automate many tasks and keep the work moving forward efficiently. But what factors go into making the best content-focused automation tools?

Ideally, the platform should:

  • Fit the needs of everyone on the content team
  • Provide appropriate access to content experts, SEO masters and project managers
  • Help the team develop and enforce custom brand guidelines
  • Offer easy set up for different roles in the workflow (from keyword research all the way to QA)
  • Allow the organization to define a custom workflow for each content project
  • Support publication to all popular e-commerce platforms
  • Include compatibility with major content management systems on the market
  • Automate as much of the workflow as possible in order to deliver maximum efficiency

Here’s an in-depth look at the top four features of a powerhouse content creation platform.

1) Workflow ManagementWorkflow Management

Every project is different, and so every project requires a different approach. The approach starts with high-level planning and workflow. A strong content management tool offers complete control over every step in the content lifecycle. When you’ve got multiple projects on the go (and what organization doesn’t?) your platform should track each campaign so everything stays organized and flows properly.

2) Workforce ManagementWorkforce Management

The more people you have on your content team, the more challenging it can be to keep everyone on the same page. A robust content creation platform does just that, allowing easy communication and synchronization between every team member. With real-time updates, managers can get answers quickly when deadlines are looming and push notifications to team members as needed. Workforce management tools are also essential to evaluating a project and looking for areas to improve.

3) Brand Guidelines

Every brand has standards: grammatical preferences, tone, special terms, forbidden terms and the like. These need to be displayed and enforced throughout all content areas. For projects with particular formats, brand guidelines are often adjusted to stay within content parameters. A proper content creation platform displays and enforces brand guidelines while giving project managers the ability to add special instructions where needed.

4) Content Modules

A strong content creation platform provides customized formatting capability to simplify content deliveries and publication.

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