Is Duplicate Content Harmful for your E-commerce Product Pages

Is Duplicate Content Harmful for your E-commerce Product Pages

Content Writing

According to Google, duplicate content is information that shows up in multiple locations on the web. This confuses the engine and can lead to the erratic ranking of websites. The search engine may fail to recognize the parent URL and instead display every related URL in the search term. This can result in lower search engine rankings and a significant reduction in sales.

It isn’t uncommon to find numerous eCommerce sites selling similar products, each with its own page, often with overlapping duplicate content when it comes to describing the product specifications. Search engines consider this thin content that doesn’t provide any unique value. Duplicate content can also be created by a wide range of URL quirks. For example typing in www. and a company name will likely bring up the same results as simply typing in the company name and search engines consider this to be duplicate content.

While Google may not actively penalize duplicate content, in many cases, the duplicated pages are ignored by the search engine. This means the pages are non-existent in SEO terms. Also, things as simple as creating a printer-friendly version of your site may be considered duplicate content.

It’s important to understand the different reasons for duplication and methods for overcoming them:

Even if duplicated content doesn’t incur any penalties, it may cause your eCommerce webpage to rank lower than it should. To fix this, it’s a good idea to write unique content for each product. If you find it difficult to write unique descriptions for numerous types of the same product, consider having the content writing outsourced.

  1.  SEO You may often see that even individual product descriptions trigger duplicate warnings. Often the same product with separate pages for different colors cause this. To avoid duplication in these cases, create a single product page with check boxes for different features of that product. This will help to make the webpage more SEO-friendly.
  2. In some situations, a page may have a unique product description but still be considered thin, often because it doesn’t have much valuable information on it. In these cases, there are some things you can do to increase the valued content on the page. Consider expanding the product descriptions themselves, adding some product reviews and including related links such as “users also bought” or “similar products.”
  3. If you have an eCommerce marketplace that sells hundreds, even thousands of products, you obviously don’t want that many product pages as it can slow the site down. However, organizing the content into category pages can only partially solve the problem. A feasible solution could be to label the page links with rel=next/rel=previous tags. With these tags, Search engines understand that each search result page is a part of a larger inventory and not a stand-alone page.

As mentioned earlier, the search giant Google isn’t going to penalize you and not show your website for having duplicate web pages. However, your product pages will miss out on some real-time organic SEO growth which often results in less traffic and fewer sales.

How Crowdsourcing Content Writing Can Get More of Your Marketing Budget?

How Crowdsourcing Content Writing Can Get More of Your Marketing Budget?

Business & Entrepreneurship

Crowdsourcing Content for Marketing: The Smart Move

In the world of e-commerce, there’s no escaping the need for high-quality marketing content, and lots of it. Whether you’re operating in the B2B space or trying to attract consumer sales, content-as they say-is king. To keep up with the demand, many businesses are turning to crowdsourcing content for marketing purposes. The benefits of tapping into a flexible workforce include the following.

Make Your Content Marketing Strategy Scalable

If you started with a small inventory, it’s possible that you were able to handle your content needs internally for awhile. As a business’ product offerings grow, it will inevitably face the challenge of scaling its content while trying to maintain a reasonable online marketing budget.

A crowdsourced workforce offers writing and editing support, uninterrupted by staff issues such as vacation, sickness or side projects. As your content needs grow, so does the workforce. Crowdsourcing requires initial setup and nurturing to adjust workflows but after this initial stage, it offers an easier way to track your content marketing budget and ROI.

Get Customers Involved

Content Marketing StrategyDon’t forget the voice of your customers as a potential mine for online content. Not only do existing customers provide valuable information to your market research team, they also add credibility to your content. They can offer ideas for blog topics, let you know what information your site is missing or write share-worthy reviews and testimonials. Working with customers enhances brand loyalty while helping you craft your content marketing strategy.

 

Power Up Your Content’s Creativity

While staff writers know your brand very well, they can also suffer from topic exhaustion: the content marketer’s version of writer’s block. New voices bring new ideas to the table and keep your content fresh. Crowdsourced content often incorporates writers and editors from different regions and with different cultural backgrounds, which gives you insight into all the demographics that come into contact with your brand.

Your Guide for Writing High-Converting Listing Titles For E-commerce

Your Guide for Writing High-Converting Listing Titles For E-commerce

Content Writing

Effective Product Titles For E-Commerce Marketing

The internet is full of advice for creating clickable titles for blog posts. When it comes to e-commerce marketing, chooosing product titles is just as important since it directly affects clicks and conversions. Follow these best practices for how to write a good title when you’re setting up product listings in your catalog.

Make it Descriptive

There should be no mystery as to what you’re listing. If your product title is vague or inaccurate, you create frustration and lose your reader’s attention. Always start with the most important attributes. These might include brand, model, type, color, size or material.

Keep it Concise

Get straight to the point with keywords that clearly describe the product. There’s no room for flowery language. If any of your copy doesn’t add value or information for the customer, get rid of it. For a high-converting product listing title, you should ideally aim for 80 characters or fewer.

Grammar, Please

E-commerce product descriptions and their titles need to be grammatically correct. Proper, accurate language adds credibilty to your business and clarity to your copy. Avoid puctuation marks and asterisks in product titles and double check your spelling.

Say it Right

Don’t be tempted to add exclamations to product titles. Wow! Awesome! Fantastic! Not only are these expressions vague, but they appear unprofessional at best. Let your product attributes do the talking.

Keyword Placement

Use general keywords in titles for more general pages, such as category pages. For example, “Red Dresses” tells you about what all the products in that category have in common. Save specific keywords for specific copy like product descriptions: “Casual Red Cotton Dress”.

5 Proven-Methods to Create Content for a Consistent Customer Experience

5 Proven-Methods to Create Content for a Consistent Customer Experience

Content Writing

It is no secret that customer relationships affect a business. Customers like to know about a product before they make a purchase. So, to keep sales high, customer-centric content is vital.

What is the Customer Experience?

You probably hear this phrase quite often. Some people feel it concerns digital experiences and interactions, while others believe customer experience is based on retail or customer service, or the time it takes to solve a problem. In reality, the customer experience is the cumulative impact of various interactions a customer has with a company and brand.

Customer Experience How Important is the Customer Experience?

Research has found that 60-percent of consumers are willing to pay more for a better experience. When customers are happy, they are more inclined to remain loyal to the brand. Another study found that 89-percent of consumers stop buying from a company after they have a poor experience. Competition is fierce, which is why it is important to take active steps to maximize customer satisfaction.

Ways to Maintain a Devoted Customer Base

1. Engage with Your Customers at the Right Time: Take care of your clients’ feedback in real time. Make sure they are getting all the support they need after they purchase a product. Proactive and well-timed customer engagement can deliver a great customer experience. Post-interaction can be done with various automated content management tools or through emails.

2. Value your Customers’ Preferences: While designing content, customer preferences play a significant role. Some may prefer straight-forward messages or a short video. Knowing what your customers prefer may require some data churning and observation, but it will allow you to create customer-centric content that will not only educate existing buyers but potential ones as well.

Customer Centric Templates3. Make Templates Your New Friend: Simplify the content development process by designing customer-centric templates. It not only makes your brand look professional but saves a lot of time. When content is different at each step of the customers ‘buying journey, they tend to move to other sites. Templates can streamline your process by offering clarity and a consistent brand message.

4. Understand Your Customers’ Behavior: The best way to improve the customer experience and to reach your target market is to know who they are, right down to every small detail. Good content is one that a customer can relate to throughout the entire purchasing process. Connecting with every customer is important. Take some time to study past purchases or online customer engagement stats to make compelling, meaningful content.

5. Mapping Your Content: Once you know what potential customers are looking for, create content that serves their needs. Fill in the gaps so that potential customers will not abandon their search and the ones who have already purchased will come back for more. By using clear and useful content, sales will take less time to convert.

CrewMachine creates a standardized process and channels to provide a full-funnel customer experience for your brand. The talented team of writers and the advance tools ensure your content is accessible to your targeted audience, thus giving every customer an enjoyable experience.

Tips for Identifying Best Freelance Writers and Collaborating with them Efficiently

Tips for Identifying Best Freelance Writers and Collaborating with them Efficiently

Business & Entrepreneurship

It’s a known fact that a business relies heavily on content. After all, it is the written word that helps build brand awareness, increase the number of eyes on a website and improve rankings in search engines. Content is an asset that lives on your site through blogs, case studies, info graphs and white papers. So, it’s easy to see the growing need to hire writers who can churn out crisp blogs or spice up landing pages.

Setting up a content marketing team is one option. However, this can be impractical when the demand for content isn’t steady, and the setup cost is too high. That’s where freelance content writing comes into play. On-demand writers can fulfill your unique content requirements including everything from writing articles and speeches to newsletters. But how do you pick good freelancers from the vast amount of choices and collaborate with them efficiently from far away? Here we help you through this dilemma, so you can hire and retain professional freelance writers like a pro.

1. Identify why you Need a Writer and Know What Kind is Best for Your Content

Identifying Best Content WriterFirst things first, make a list of reasons for hiring a writer. This could include any of the following:

  • Demand for content is more than the existing marketing content team or leader can handle or deliver
  • You wish to update your website
  • You have a lot of content ideas that you want someone to work on

Once you know why you need a writer, figure out what kind of writer you need? Do you want just a writer or someone who doubles as an editor? A writer will create fresh content and convert your ideas into coherent stories. An editor will ensure your content is crisp, devoid of grammatical issues and adheres to your company guidelines. Do you want a writer to work on technical documents or white papers? If so, you’ll need a technical writer. If you’re looking at creating ad copies, you’ll need a copywriter.

2. Ask for Referrals

Once you’ve answered the above, you can begin your search. Start by asking your friends to refer a freelance content writer to you. It could be an agency they’ve worked with or a writer whose work they hold in high regard. In most cases, people recommend those whose skills they are confident about. Suggestions from such a close network have a semblance of trust in them, and the options are at least verified. Besides, you never know when you’ll be served a brilliant writer on a platter.

3. Hire an AgencyHire Agency

The second best option is to seek help from an agency. This works best if you’re on a big budget. Firms like Seliger & Associates, Creative Circle and Outsource are some good examples of a freelance content writing agency. Agencies staff several good writers with a variety of skill sets, they help you scale content, stick to a deadline, have low overheads and often house people with complimentary skills too. Make sure you read their reviews online, so you know what you’re getting into. It makes sense to hire one with a good reputation in the market. On the flip side, agencies come with issues like “high employee turnaround” meaning there may be overheads to train a new person so he/she can fit into the workflow.

4. Keep a Lookout for Good Writers on Blogs and Magazines

This is also a good way to find freelance content writers. The next time you read a blog or pick up a magazine keep your eyes open for words like “contributing writer,” “guest writer” or “freelance writer.” If you like what you read in the piece, jot their details down and ask the person if they’re looking for a new freelance content project. In case the person’s email isn’t given in the piece, look them up by name on Google. You’re sure to see the name pop up on a website or a LinkedIn page. On the side, research the person’s other work, so you get a clear picture of his ability.

5. LinkedIn, Twitter, and Google can Help too

Social Media ChannelsTwitter and LinkedIn are great sources when searching for freelance content writers also. Just type in your specific requirement and initiate a search. Track down the one’s who impress you and contact them through their details. Of course! How can we leave out the god of searches “Google”? Type in your need, for example:” Freelance writer fashion and luxury” to get an accurate result from the search. Just writing “hire freelance content writer” is too general. You need to be specific to get the best results. Another thing you should do is run a Google search on the writer to map his online presence, voice and overall ability.

6. Review the Performance of Shortlisted Candidates before Hiring them

When you’ve picked out a few writers, ask them to send links or copies of their most recent work- both published and unpublished. Once you’re convinced of their ability, give them a paid writing assignment as a test with minimal instructions and guidance. See how well they attempt the topic. For a fair review, you can assign the same topic to all the shortlisted writers. However, for cost efficiency give separate topics to each one of them. Keep them on a trial basis for 30 to 60 days to know clearly what value they bring to your company and website. Once you’re convinced of their potential, look forward to partnering with them.

Hiring Freelance Content Writer7. Hiring Process of a Freelancer

Some writers may need a formal contract, while others need just a confirmation email that details the job description and remuneration. Remember, working with freelancers means getting work done remotely. For this reason, you need to draw out a clear communication method with them. Once hired, you should involve freelancers in editorial meetings and processes. Set up expectations from the start and regularly monitor deadlines and completion targets. Be open to feedback and discussion on roadblocks.

8. Familiarize them with Your Company, Customers and Content Workflow

A writer needs to have a clear understanding of your business, its brand voice, who its customers are, the pain points of your industry and the solution your company is providing. He/she should be primarily clear about the content marketing goals and processes. You want to give practical advice, churn thought leadership content or give opinions on trending topics. You should also explain the entire content creation workflow and let them know where they stand in it. This should help to answer questions like: Does their work get edited?; Who publishes the stories that they submit?; Who does work allocation for them?; Who do they inform in case they need time off?

9. Train the Freelancer on Tech Tools you Use

If your company runs and works on a particular tech platform, make sure you train your freelance content writer on it too. It could be as basic as Excel or as intelligent and sophisticated as Ezdia’s CrewMachine platform. Training the freelance writers will cut the content turnaround time considerably and yield quality. Don’t ever assume the writer will learn on his own. Spare time to train them properly.

10. Transparent Payment Process

Set the payment terms clearly right from the start. Freelance content writers can bill you on per-hour, per-word or per-article basis. You can pay local freelance writers through check or cash. You’ll have to use PayPal, Credit Card or wire transfer to pay an international writer. Inform the writers about the tax that will be deducted from the payment, so they don’t cry foul later. It is mandatory in India to deduct 10-percent in taxes before payout. It increases to 20-percent if the PAN is not provided. Draw up a payment process and get it acknowledged by the freelance writer or agency. Factor in the hike in payment to these writers as they become more experienced and established over time. Reward them with extra perks if you find their work exceptional. A clear and prompt payment method will go a long way in strengthening your bond with a freelance writer.

Set-up Fair Deadline11. Set up Fair Deadlines

A little courtesy goes a long way in attracting quality freelance talent. Consider a freelance content writer’s time, the information they require, the amount of work they have and the paycheck they expect to earn. Understanding all of this will help you be fair in setting up deadlines for them. Cut them some slack as creating content needs a world of focus and research. Help them if they are stumbling somewhere in the project. Provide them source material for the content. Don’t pressure them unnecessarily. Also, never make them run for their money. Be prompt in paying them.

12. Be Responsive to Emails or Texts

To work efficiently with freelance content writers, you need to maintain a reliable communication channel. Answer all emails and revert calls and texts from your freelance content writing person or team. This doesn’t mean that you need to start taking daily updates. Just don’t go missing for days on end. Since these are remote workers, it makes sense to involve them in befitting work situations. Say when you’re launching a new product or developing a new social media strategy. Such involvement will not just convert them into your brand’s cheerleader, but build a good rapport with you too.

 Play to Their Strengths13. Play to Their Strengths

If fashion and luxury-driven posts are not their cup of tea, don’t push your writer to write them. Instead, assign them projects that interest them or which they have a thorough knowledge of. Playing to the strength of your writer will give you quality content in less time. Don’t force a topic that they aren’t comfortable with. Make sure the freelance writer knows that he has the power to select what suits him best. This is a win-win situation on both sides.

14. Have a Good Feedback Mechanism in Place

A freelance content writer should be aware of a check-in system, which outlines who they report to and work with. Make sure there aren’t too many people that the freelancer reports too. The feedback should be given to the writer through a dedicated person and not through a whole bunch of people separately. Providing feedback and instructions in this complicated way is the surest way of losing a freelancer. The trick is to give clear directions and instructions minus micromanaging them. Tell the freelancers what needs to be done and let them go on to create the product sans interference.

5 Essential Types of Content For eCommerce Websites

5 Essential Types of Content For eCommerce Websites

Content Writing

Paring down your web content to the essentials improves your SEO by removing irrelevant information that dilutes your message. The ultimate goal of SEO, after all, is not just to deliver traffic to your site, but to deliver a specific audience. This is where quality, not quantity, serves you best.

As such, the content for your e-commerce website must attract the right visitors, then meet their needs with informative, useful content and a pleasant user experience. That’s the value your site offers, and below are the most important ways to offer it.

1. Blog Posts

One of the most cost-effective ways to drive traffic to your site, blogs offer information for consumers at all stages of the buyer’s journey. Whether your visitor is just considering a problem, researching product solutions or ready to purchase, your blog is an excellent long-form way to connect. It offers a space to give more in-depth product information or engage with the issues your audience is facing.

2. Product Demo Videos

Product Demo Videos

Product information and demonstrations on video gives a potential buyer confidence and a realistic set of expectations.

Product demo videos are crucial to a healthy e-commerce content strategy. They fill in the gap that exists between bricks-and-mortar stores, where customers can examine potential purchases in person, and online stores, where it’s impossible to try before you buy. Viewing product information and demonstrations on video gives a potential buyer confidence and a realistic set of expectations. If your budget doesn’t allow for videos for every product, start with the best sellers and work your way down the list.

3. Customer Reviews

Posting customer reviews lends credibility to your site and should be part of any e-commerce content marketing plan. This gives you the opportunity to highlight good reviews while dealing with unsatisfied customers right away. Most buyers now read reviews before purchasing, so this easy-to-implement strategy is worth the time it takes to set it up.

Social Media Interactions4. Social Media Interactions

These two-sided interactions give customers a chance to better understand your brand and gain confidence in the way you deal with other customers. Similar to reviews, social interactions give you a chance to shine a light on your customer service and build your credibility.

5. FAQs

FAQs cater to customers who enjoy researching a product from every angle before buying. They give your e-commerce content strategy a boost because they offer a detailed way to describe what you product can, and can’t, do.

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