7 Habits of Highly Effective E-commerce Sellers

7 Habits of Highly Effective E-commerce Sellers

Business & Entrepreneurship

To create an effective online presence, your eCommerce site needs to impress the customers. Making a good first impression is important as it helps ensure first-time readers keep on browsing for more. But, what makes them click? Will they make a repeat purchase?

According to one survey, it takes about just 50 milliseconds for buyers to decide whether to click through or leave the page. Highly effective eCommerce sellers like Myntra, Amazon and Flipkart have nailed down some productive and healthy habits that have helped to build their presence online. Take a cue and some practices from some of the biggest online stores to sell like a pro online:

7 Habits of Highly Effective eCommerce Sellers:

Mobile Shopping1. Catch that Mobile Crowd

Around 70-percent of online shoppers browse while on the go. So, it is important to design your online store so that it looks appealing on any mobile device. The online fashion destination ASOS comes with a friendly mobile-optimized version. When customers can buy products straight from the phone, it results in a boost in sales. When the design or the site is unresponsive, customers are likely to go to your competitor’s site. Users don’t have the patience to scroll endlessly, so successful eCommerce site owners go for a flawless design irrespective of the platform.

2. Good Pictures are Worth More Dollars

Highly efficient eCommerce sellers understand that to make a website appealing to the eye, an excellent design and detailed product photos are a must. Customers cannot touch, feel or smell the product. Providing high-quality images displayed on a beautiful screen will bring more traffic. Customers remember about 80-percent of what they see and barely 20-percent of what they read. So, make sure you use plenty of attractive images. Popular eCommerce shops like Flipkart, Snapdeal, Firstcry and Craftsvilla showcase each product from differeny angles or demonstrate how it is used.

3. Keep Things Simple

With everyday busy routines, visitors want to have a stress-free experience. They want to quickly and easily find what they are looking for. Complicated navigation with too many pages will only lead to viewers abandoning their search. Successful eCommerce site owners use tabs and filters for the products based on various attributes. Such sites simplify the checkout process, offer visible return policies and easily accessible customer service. Posting physical details make the consumers feel more confident that you are just a phone call away and willing to answer their questions.

Online Payment4. Make the Payment Method Easy

Make it easy for the customers to pay online. It has been found that many customers leave without making a purchase if they can’t find clear payment options or if they aren’t comfortable with the options available. Highly effective eCommerce sellers offer as many options as possible for payment, starting from PayPal, debit/credit card to cash on delivery. You may also set up an online merchant account that keeps customers on your page instead of linking them to the processor’s company page.

5. Keep the Customers Hooked

An efficient eCommerce marketing strategy is to keep the customers engaged. Popular websites like Firstcry, Myntra and others reach out their customers with newsletters, emails and messages full of last minutes deals and discounted coupons. Give your customers a heads up on the upcoming promotions and sales. You can save time by sending an automated thank you email with a special discount for the next purchase. Such practices not only improve sales but also increase the return rate of customers.

6. Obsess about Customer Feedback

Websites with best customer experience are successful. They understand that happy customers are a significant resource. Treat your clients in the best way possible. Sending follow-up emails on how to use the product is a smart eCommerce marketing strategy. Build a connection with your customers by addressing their concerns and also try to improve on those areas. Appreciate your existing customers by offering special discounts for future purchase. Be quick in resolving customer complaints to prevent any damage to your online reputation.

7. The Allure of Free Shipping

With Flipkart and Amazon offering same day delivery with free shipping, they can generate a sincere user base. Offering free shipping is like providing a bonus to your customers. These types of deals will set you apart from your competitors and keep your customers happy.

Simply having an online store is not enough, you have to market it well with a planned eCommerce marketing strategy. Popular online stores like Snapdeal, Flipkart, Homeshop18, Tradus, Yebhi, Craftsvilla and many others have happy customers. CrewMachine has a dedicated team of experts who will work on what is best for your store. We help you to develop tactics and focus on what you should do to succeed.

Pros and Cons of AI Generated Content

Pros and Cons of AI Generated Content

Content Automation

Machine learning is the newest fad that’s captured the minds of several marketing agencies, newspapers and scholars alike. You can safely call it mainstream too. The basic idea is pretty straightforward. Feed a computer system with copious examples of things you want it to “learn” — e.g. language translation, content generation — and by trimming away the outliers, the right solution/result will emerge as a statistical probability and also be recognized uniformly as the best possible match. It is easy, fast and doesn’t cost like the human workforce.

So, here we list down 10 solid pros and cons of AI generated content:

Pros and Cons of AI Content

Pros:

1. AI Generated Content is Easy Work

Content created by artificial intelligence doesn’t require extensive human input. Meaning a company can operate with a few human heads and churn numbers in vast quantities. As an organization/company your productivity increases, you earn more and save even more. This means profitability for a company as AI content is faster, better and costs less. This way you can move your focus on other important fields. Also, it’s important to remember that AI generated content works as a support system and isn’t separate from the human touch. It’s an aid.

2. It’s Made by Humans

Let’s face it AI generated content is nothing but a concept created and operated by people. Essentially we are the boss. The tedious algorithms are written by professional programmers who “teach” the machine to develop a skill set. The machine learning can be altered or tweaked according to our whims and fancy.

3. Capture Various Platforms in one Go

You don’t need to hire a large team for your increasing content demands as AI can churn relevant content in huge numbers with the touch of a button. This means fewer people to manage at a workspace, less dependency on interdepartmental communication and less fear of your content eroding in quality. Besides, you can publish the content across various channels quickly and easily, whenever you need to.

4. Creates Efficient Content

Thanks to the richly designed templates and the power of creating thousands of variations, the artificial intelligence aided content is useful in both numbers and quality. For each individual or company, automation can generate several iterations of descriptions and break down complex information. Also, when work is done manually, there is a clear risk of human error. However, with automation quality is never undermined and a standard is always maintained.

5. Personalisation Becomes a Cake Walk

The best part of AI is the ease with which you can tailor make content for different clients and audiences. Be it, targeted groups or particular individuals, machine generated content is a cost-effective way of reaching out to several platforms with personalized content.

Cons:

1. Lacks an Understanding of Human Behavior

Application of artificial intelligence can yield impressive results regarding quantity, but the content generated can lack a common sense of human behavior. The algorithms can put 2+2 together factually, but invariably lacks a sense of emotion that good emotive content requires.

2. Black & White, Can’t do Gray

AI generated content is all things binary. It can tell you what is good or bad, but it can’t tell you the gray areas. It lacks the judgment to give an opinion on products or items one can’t give a definitive answer on. Such gray areas can only be tackled by a human content expert.

3. It Can’t Come up with New Ideas and Lacks Common Sense

Content created by artificial intelligence is based on existing data and facts. It can’t think up new and fresh ideas. It works around the data it has accumulated and information it has been fed. Automated content can lack common sense. Why do we say that? A mix and match of algorithms can make a red carpet blue or a woolen shawl polyester. AI can’t see lines, circles, squares or color. It doesn’t know textures or the feel of those textures. This is not to say that AI content is flawed. It just needs extra time in automating several categories and combining several narratives at once.

4. Context and Depth Goes Down

AI generated content lacks an emotive quality. While the content will read great and be churned in massive numbers, the content can’t empathize or go in the depth of a conversation. It can only opine and talk about the narratives and categories it’s combined with and taught about.

5. Human Articles are Easily Distinguishable in a Flood of AI Content

No matter how extraordinary the learning of your machine is through structured data, the fact is machine generated content can’t be subjective and lacks the art of giving opinions. While a machine can talk about the look and features of a product like a pro, it can’t really raise an argument or give an opinion on a subject or product. Human writing reflects our wealth of knowledge on the subject and has an emotive quality a machine can’t match up to no matter the level of calibration and customization.

The crux of the matter is, applications of artificial intelligence to generate content is the next big thing that will create its own place in content creation. Of course! This does not mean human content expertise will no longer be needed. Content automation requires time and effort. You need to have a rock solid understanding of branching and rule-based logic. Besides, there is always the need for additional tweaking, editing, and improvements. The best part is, that AI content helps create efficient content that can be personalized for different audiences at lightning speed in the best possible way. It’s a lifesaver, particularly because AI generated content helps save money and increases the productivity of a company.

Which Programs on Amazon will Work Best for Your Business?

Which Programs on Amazon will Work Best for Your Business?

Amazon

Amazon Programs that Work Best for Your Business

Amazon is a big, exciting place for online marketers as it makes selling easier for many merchants. With a platform that has around 175 million monthly visitors, there is room for every seller to make a profit. Amazon also offers a number of products and services to its sellers to help increase both traffic and sales. But in order to fully reap the benefits of selling on Amazon, it’s important to make use of their sales and promotional tools.

Here are some of the most effective programs you can use while selling on the Amazon marketplace to grow your business with ease.

Amazon Buy Box1. Win The Buy Box: Winning the buy box has become an invaluable asset for retailers and an important factor in driving sales. The buy box is the box that appears on the product detail page where customers can begin the purchasing process and add items to their shopping cart. While Amazon doesn’t disclose the exact requirements, there are a few things you can do to increase your chances of winning to win the buy box:

  • Lower your price: Find out what your competitors are selling the same product for. Then offer to sell and ship it at a lower price. If you have the lowest price including shipping then your product has a better chance of winning the buy box.
  • Availability: Never run out of stock. Keep your inventory up-to-date to ensure that customers don’t place orders for products that are no longer available.
  • Offer a variety of shipping options: Offer multiple shipping options and also include free shipping for your product.
  • Keep your customers happy: An unhappy customer is more likely to cancel an order, leave negative feedback or request a refund – all things that can affect your order defect rate (ODR). As an ODR of 1 percent makes you ineligible for the buy box, it’s vitally important that you keep your customer happy. Also, customers who are happy with their purchase are more likely to return and buy from you again.

2. Fulfillment by Amazon: This is a program where you send your merchandise to one of the Amazon fulfillment centers. They then pack and ship it for you. When you join FBA your visibility increases. Your FBA products are eligible for Prime shipping options like one-day delivery, free two-day delivery and in some areas, same day delivery. Also, as a seller, you only pay for services when you use them, something that makes this a very cost effective option.

3. Replenishment Alerts: If you use FBA it’s important to ensure your items are always available. But to save on costs, it’s also important to not have too many items on hand at one time. Replenishment alerts help you manage your inventory by setting specific alert quantities. Once an item’s quantity drops below the alert amount, Amazon sends you an email notification that you need to replenish your stock.

4. Vendor Powered Coupons: Amazon has a lot of built-in promotional tools available to sellers, and a popular option is vendor powered coupons (VPC). Customers love a deal so offering coupons is a great way to increase exposure and sales. VPCs can be created in Amazon’s vendor central for a low per click and per redemption fee.

5. Amazon Promotions and Advertising: Amazon makes it easy for you to get your products noticed. They periodically offer promotions and discounts to buyers like discounts for purchasing multiple items. Also, Amazon advertising allows you to deliver targeted ads to related product searches. Now, even 3rd-party merchants can create lightning deals.

6. Amazon Keywords Tool: While listing on Amazon you get a field to list keywords. These are words or phrases people type into the Amazon search box to find products. Amazon recommends that you use different keywords than those used in your titles. Instead, use keywords that are most commonly searched for by buyers.

Selling on Amazon does not have to be a daunting task even if you are a new seller. CrewMachine has all the tools and experts needed to take your online success to a new level.

How to Write an Effective Buyer’s Guide

How to Write an Effective Buyer’s Guide

Content Writing

What is a Buying Guide?

With so many people choosing to shop online, a buying guide is an essential tool that can help customers make a purchasing decision. A buying guide is designed to simplify the purchasing process, by providing all the necessary information. It should be easy to read and navigate; a simple click should take customers to the information they are looking for. The purpose of writing buyers guide is to inspire, inform and attract the readers to make a sound purchase.

Why is a Buying Guide so Important?

Educated customers are better customers. They are not just browsers; they are people who want to get the best product facts. Buying guides for eCommerce are essential as they help consumers with invaluable content and provide maximum sales potential. They should include things like product specifications, comparisons of similar products and customer testimonials to help customers to make an informed decision.

How to Write a Top-Notch Buying Guide?

Here are a few tips:

1. Information and Educational Content

 Information and Educational ContentThe purpose behind writing buyers guides is to inspire customers to read and to buy. Flush out the content by providing knowledge of the pros and cons of the product. Stick to the facts, and be sure to highlight features and their benefits.

What the reader wants to know is:

  • Confirmation about what they already know
  • Reassurance that the product is right for them
  • Proof that you have in-depth knowledge and they can trust you

2. Keep an Eye on the Tone

It is vital that a buying guide is unbiased and neutral. The voice may be less chatty and professional enough that the site becomes a trusted source of information. While writing buyers guide, remember that the tone of the guide should be friendly, helpful and interesting enough to keep the readers engaged till the end.

3. Rich Keywords and SEO Friendly

To make your buying guide work, create content that is SEO friendly. Provide keywords that are frequently used by customers while looking for a product. Certain keywords should be included in the headings and sub-heads as they are more prominent to read.

4. Images Convey More Things

Images play a major role in a buyers guide and make it more customer-friendly. Use pictures that provide an insight into the topic. Whether you shoot original photography, prepare a collage or use images from other sites (free for commercial use), the purpose should be to inspire readers to read and enjoy the content.

5. Easy Browsing

Apart from providing all the relevant and necessary information, the guide should be structured such that it is easy to read. It should be mobile-friendly as well so that potential customers can read your guide even while on the go. While designing a buying guide for eCommerce, it is important to ensure it’s correctly formatted. It should also be easily downloadable which may encourage existing customers to share it.

6. Links for a better purchase

Links for Better PurchaseWhen you include links, your site’s visibility increases. Wherever possible, add links that direct customers to the generic category pages or specific product page. Add search keywords to the anchor text so that the clients know exactly where the link will take them. When content is product-focused, include image mapping that will help readers to check out the products they are looking for. Tags, labels, links and prices need to be regularly updated to maximize sales.

Final Piece of Advice:

  • Be sure that you spell check the content before publishing
  • Read, edit and then double check the final copy to avoid fluffy language
  • For merit points, keep the content updated
  • Avoid writing sales pitch
  • Make your guide truly impartial and a valuable source of information

At CrewMachine, we work to provide content that will inspire and inform the readers. Our pool of writers, editors and graphic experts can help you design the perfect guide that will drive traffic to your site.

Why 90% of Internet Retailers Can’t Afford Quality Content

Why 90% of Internet Retailers Can’t Afford Quality Content

Content Writing

With more than 3-billion internet users around the world, it’s no wonder that buying and selling online have become so popular. The competitive eCommerce marketplace is primarily driven by quality content that’s original, relevant, precise and crisp. It sets the stage for products and services to be seen and heard and is what makes conversions and final sales possible, so it’s easy to understand the importance of content in eCommerce. But like all good things, quality content comes with a price tag.

What Exactly is Quality Content?

It’s one of the things that Google looks for when crawling websites. It helps you rank better in all search engines, increases your credibility and trustworthiness and eventually brings conversions, sales and repeat customers. Quality content should:

  • Be an appropriate length for mobile and desktop users
  • Be coherent, grammatically correct and include accurate spelling
  • Include strong keywords
  • Be supplemented with images, videos, infographics and other media
  • Be correctly formatted for the page
  • Should cater to the reader’s needs
  • Should answer whatever draws visitors to your website

Quality Content is Expensive

There are many reasons why quality content is expensive, including the following.

1. Creating Original, High-Quality Content is Hard Work

While it may seem easy, content creation requires skilled writers, programmers and database experts. You also need people who are proficient with computer graphics, mobile platforms and APIs. Producing content that speaks to an audience takes time and requires dedication, time and focus. All of these things take resources and experience, which of course, tends to be expensive.

2. Experienced, Professional Content Companies Come at a Premium

Content creation agencies do more than just write product descriptions, blogs and more. They spend a lot of time searching for data, studies and articles related to the specific topics they are working on to help them have a better understanding of the information. They also research other content that’s available and analyze its quality and search engine ranking and then look for ways to create content that is better and that could rank higher. Finally, the research that they do helps to ensure that all content being creative offers either direct or indirect support for the produce or service each client provides, backed up with relevant data. That lengthy process comes at a premium.

3. Content Requires Analysis

Crewmachine Content Cost Reduction StrategiesGood quality content is a marketing tool that keeps working over time. It’s much more than simply writing a few words or paragraphs and then walking away. It requires a lot of analysis and continuous improvement. It’s important to determine which themes and formats work best and then adjust the brand’s strategies accordingly. This continual analysis and reporting is critical and requires people with specific abilities.

Is it Worth the Cost?

Some brands don’t consider content marketing to be effective, and therefore don’t place emphasis on how it’s done or the results it achieves. However, those brands almost certainly rank poorly in search engines and miss out on a lot of sales. Companies that understand the importance of content marketing within their organization are much more likely to have a larger investment in content creation and more importantly emphasize the need for quality within their team.

Additionally, the process of developing a good content creation strategy will often uncover technical, logistical and sales changes that may need to be made to improve the effectiveness of content marketing. You could have the best quality content available, but if there’s no infrastructure to convert traffic from the content into sales, it won’t be effective.

Yes, quality content marketing is expensive, however, when done effectively it gets remarkable results. High-quality eCommerce content marketing, whether it be blog posts, landing pages or simple product descriptions lead to increased traffic and higher conversion rates. It also increases brand credibility, boosts client trust and often results in customers making more repeat purchases.

How CrewMachine Creates High-Quality Content Without Spending Big Bucks

How CrewMachine Creates High-Quality Content Without Spending Big Bucks

Content Automation

Today a piece of content is often the communicating link between a marketer and a consumer. So, your content should be able to capture the attention of potential buyers and make your site stand out among your competitors. High-quality content writing needs patience and consistency and can take a lot of time.

In order to boost your site’s ranking and drive traffic you need to have impressive content. But, like other marketing tactics, content can be effective as well as cost-effective. CrewMachine makes it possible to create content that is affordable for small business without sacrificing the results. Let’s check out how.

Strong Connection with Readers: In order to engage your audience, creating quality content is vital. CrewMachine allows you to provide content that educates the readers about the features and benefits of the items you sell. It also helps you to create quality content that is relevant to the target audience and keeps them engaged.

Promising Introduction and Headlines: A catchy headline and an attention-grabbing introduction never fails to grab the attention of the readers. These elements will help to spread your content over social media and get discovered by others. While writing headlines, CrewMachine suggests attributes and frequently used words that will help you highlight the usefulness of the blog/product and the urgency to read it NOW.

SEO ContentSEO Content: Quality content writing helps to drive traffic to your site. So, the content needs to be SEO friendly. CrewMachine pays attention to SEO metrics to ensure your website gets the maximum visibility. This includes keyword research and optimizing the content so that your site ranks higher on Google. The system alerts you of any broken links and checks the keyword density, tags and Meta content. Also, new features are added regularly to keep up with the Google changes.

Visual Content: People not only love stories but also enjoy looking at pictures, videos and diagrams. These visuals often help customers make a purchasing decision. So, while writing product descriptions, it is recommended to include attractive featured images with the right color and size. CrewMachine can simplify this process for you. Crewmachine has numerous pre-defined templates which suggest place-holders for images, videos and more. This helps the users to create rich product descriptions, blogs and other valuable content.

Short and Precise Composition: It is always quality and quantity that wins over the length of the content. While writing a product description, it is important to give all the information in a clear, concise way. The information should be correct and the font size should be easily readable. CrewMachine includes special algorithms that help you remove spammy and irrelevant content so that you can create a brief, to-the-point description. This tool also comes with word count and character count features that automatically check the length of the article.

Cost-effective Content: We can create automated content which will not only save money but will also free up your time for other important work. Also, the tool enable writes to checkout items for writing, which is later submitted for the next role to finalize. CrewMachine features like negative filters, creative briefs and keyword counters continually brings the writer back on track through proper warning and error messages.

Make Regular Updates: Simply writing and publishing is not enough to bring visitors to your site. Creating quality content also includes timely updates. When content becomes outdated, there are fewer readers and search engine rankings drop. It is wise as well as economical to update the original content rather than write something new. CrewMachine has easy-to-use features that enable you to update the posts regularly with all the necessary information.

These are the few ways CrewMachine can reduce the costs of your content creation. CrewMachine is a dynamic platform that combines both machine and human assistance to ensure that you have the best content everytime you publish.

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