eCommerce Content Automation is the ‘It’ Thing, and It’s Time You Know Why!

eCommerce Content Automation is the ‘It’ Thing, and It’s Time You Know Why!

Content Automation

From inventory management and price control to image processing and product listing, most facets of an eCommerce business involve some automation. And why not, automation speeds up processes, scales your business, increases consistency and lowers costs. If you skip this important part, it’s very likely that you’ll lose visitors and sales a competitor (who is fiercely using automation).

But what happened to the automation of product descriptions? Why is there not a push for creative content that is easy to churn, requires less engagement and is, in turn, is inexpensive?

Supposed Risks/Fears of Product Description Automation:

Tough Implementation

The idea of creating automation is good but doing it often requires hard work, research and a sound knowledge of algorithms. This means time, money and human resource involvement, none of which are easy things to come by.

Predictability

There is a fear that automated content will be repetitive, boring and predictable. It’s a machine after all, and so will need human involvement to keep up with the changes in the tone and views of the product or the company. This makes the whole idea of automation more or less half-baked.

Impersonal

Many worry that automation can make the art of content development robotic and impersonal. Such automation can undermine the brand relationship that can be achieved only through human contact.

The Pros of Content Description Automation:

High Productivity

You remain competitive, as busy work like churning out hundreds of product descriptions becomes a cakewalk. You get what you want, at the time you want it. This leads to increased productivity.

Individual Writing can be Expensive

Keyword research, writing, editing and project management overheads all require a monetary investment. Also, there are many situations where you might not need completely unique copies if you are just writing about different variants of the same product. Automation cuts through these layers and offers significant cost savings as it’s machine generated and eliminates the need to hire writers.

Consistency in Quality

Let’s face it no two writers can write the same. Also, it’s a tad difficult to make different writers follow the same tone and brand voice for consistency. This requires mentoring and overseeing. Automation removes human error at all levels as it can be standardized to your needs.

No Dependency

You can time your uploads without worrying that they won’t be ready. There is no human dependency, which makes the process straight forward and fast.

CrewMachine – A Fool-Proof Solution for Content Creation

Crewmachine Content Creation Platform

CrewMachine creates system generated product descriptions for several content projects in a matter of seconds

In the digital age, content is an asset that may need to be automated as it helps to standardize engaging and relevant content without taking much time.

With eZdia’s content creation platform, CrewMachine, building content for both brands and internet retailers is as easy as making a few clicks.

The Platform Works on Sound Algorithms

The platform (through algorithms based on analytics) creates system generated product descriptions for several content projects in a matter of seconds. These come complete with keywords and attribute data.

Continually Updated Algorithms

The algorithm (named GURU) is updated constantly based on the latest market trends and collective intelligence of hundreds of CrewMachine users who are selling in similar domains. It is, because of this, that the product descriptions created are error-free and can be produced in bulk.

Follows Latest Guidelines

The platform uses the latest guidelines from marketplaces like eBay and Amazon to SEO-friendly product descriptions that aim at conversion also. Basically, you can manage, source, or build content across various channels like marketplaces, eCommerce platforms, and more through CrewMachine.

One Place for All

It will become a place for all your writers, publishers, editors and project managers to work in unison to generate suitable content. This reduces the cost of content creation and helps produce good quality content at the speed of light.

Identifies and Fixes Gaps in Product Catalogs

With its rich knowledge drawn from umpteen sellers working and using the platform, CrewMachine can suggest missing attributes. This is particularly useful when there are hundreds of products, and the chances of missing attributes are high. Through CrewMachine’s various content enrichment workflows a seller can update and fill these gaps.

API Integration for One-Click Publishing

Once the content is ready and uploaded on CrewMachine, the seller can use the easy integration tools to publish the product descriptions anywhere on their site in one easy click.

20 E-Commerce Automation Tools For Online Selling Efficiency

20 E-Commerce Automation Tools For Online Selling Efficiency

Content Automation

E-commerce offers the promise of opportunity for small and large enterprises alike, but competition is fierce. Any tool that gives you an edge is worth exploring and there are plenty of automations that will lower your overhead and streamline your sales. The following are only a few reasons to explore automation tools.

  • To effectively manage cart abandonment
  • To analyze data and find efficiencies
  • To better understand customer demographics
  • To smoothly integrate post-transactional email marketing
  • To optimize product pages and maximize conversions

Here is a list of 20 automation tools worth your attention.

1) SellbriteSellbrite

Sellbrite is a cloud-based tool that simplifies multichannel listing and inventory management. It also helps with order fulfillment and provides reporting tools.

Noteworthy Features

  • Simplifies listing and selling products on multiple sales channels
  • Helps user control and sync inventory
  • Lets sellers manage and fulfill orders
  • Gives access to multichannel reporting intelligence
  • Helps create and publish listings
  • Generates powerful reports

2) Yotpo

Yotpo is designed to help you generate more reviews, thus increasing sales and building community.

Noteworthy Features

  • Mail-after-purchase feature automatically emails shoppers for reviews
  • Enhances SEO and raises search rankings on Google, Bing and Yahoo
  • Helps retain buyers
  • Builds trust with potential buyers
  • Promotes visual marketing through customer-generated images
  • Provides an easy way to advertise on Instagram

3) PardotPardot

Pardot, by Salesforce, enriches your B2B marketing automation.

Noteworthy Features

  • Generates high-quality leads
  • Streamlines lead management
  • Speeds up your sales cycle
  • Enhances every aspect of your marketing program
  • Tracks campaign engagement and performance

4) Marketo

This multi-functional platform provides marketing automation, customer engagement marketing, real-time personalization and marketing management functionality.

Noteworthy Features

  • Email marketing and campaign management
  • Lead-generation tools
  • ROI measurement and optimization
  • Search marketing
  • Landing pages and forms
  • Site visitor tracking
  • Web and mobile personalization

5) Customer.io

Sends marketing messages to customer lists that are chosen according to their unique interaction with your business.

Noteworthy Features

  • Sends targeted emails based on user behavior
  • Includes flexible segmentation
  • Provides customization according to data
  • Tracks page views, attributes, events and email activity
  • Offers conversion tracking
  • Maintains rich customer profiles and in-context conversations

6) CanterrisCanterris

This all-in-one marketing tool accelerates sales, optimizes content, manages leads and coordinates campaigns. Canterris is a well-rounded e-commerce marketing automation tool.

Noteworthy Features

  • Creates and manages email, lead nurturing and newsletter campaigns
  • Identifies sales leads to close more deals
  • Includes website publishing tools
  • Optimizes web content
  • Contains a growing library of plugins, modules and extensions
  • Provides marketing analytics

7) Eloqua

Oracle Eloqua helps e-commerce businesses simplify and energize marketing automation. It’s ideal for small, mid-sized and large enterprises alike.

Noteworthy Features

  • Helps in plan and execute campaigns
  • Lets businesses deliver a personalized customer experience
  • Helps campaigns scale across channels
  • Brings integrated lead management
  • Allows easy campaign creation
  • Allows engagment with the right audience at the right time
  • Gives real-time insight and helps sales teams close more deals

8) IFTTT

Short for “If This, Then That”, this tool links different web tools and services with user-created “recipes”. IFTTT allows users to define a trigger and a consequence, linking two different apps or tools.

Noteworthy Features

  • Currently supports 330 tools including Dropbox, Facebook, Instagram
  • Offers syndicate data via social channels
  • Allows auto-backups
  • Customizable
  • Offers ongoing app integration

9) Hootsuite

Manages all social media accounts within one app. The dashboard features enhanced analytics reports, message scheduling, app integrations, RSS, team members, message archiving, geo-targeting and Hootsuite University to enhance your knowledge of the tool.

Noteworthy Features

  • Updates multiple networks in one step
  • Manages multiple contributors
  • Optimizes delivery
  • Gathers intelligence by tracking brand mentions
  • Creates social analytics reports
  • Allows scheduled social posts

10) BufferBuffer

Buffer provides an e-commerce software solution for messaging across social media platforms. It integrates with common social channels such as Twitter, Facebook, Google+, LinkedIn, Pinterest and more.

Noteworthy Features

  • Connects RSS feeds
  • Provides detailed social analytics
  • Holds up to 2000 scheduled posts and tweets
  • Provides sharing across up to 200 social accounts
  • Shares all media formats
  • Offers aggregated stats, comparisons and more
  • Allows team collaboration with admin rights
  • Maintains high security with two-step login
  • Includes custom scheduling

11) AdRollAdRoll

AdRoll is a popular retargeting and prospective platform for ecommerce businesses. It helps businesses attract new prospects and convert customers while enhancing customer value.

Noteworthy Features

  • Helps businesses reach their customers across devices, browsers and apps
  • Helps with ad placement and performance monitoring
  • Allows easy integration with top marketing apps
  • Targets high-intent audiences using relevant ads
  • Runs loyalty campaigns
  • Cross-sells to existing customers
  • Uses CRM data to re-engage with existing customers
  • Targets prospects by maximizing your CRM data’s value

12) Sprout Social

This social media management tool helps track social media messages, monitors brand keywords and customer profiles, and engages in two-way communication.

Noteworthy Features

  • Includes a social media dashboard
  • Analyzes link performance
  • Showcases Twitter follower demographics
  • Provides engagement and influence scores
  • Searches customers by location
  • Discovers customers by interest
  • Monitors competitor activity
  • Offers social CRM tools
  • Organizes contacts
  • Provides audience engagement tools
  • Offers social media publishing

13) Snip.ly

Sniply is a powerful tool that helps marketers get more returns on their links. It’s designed to leverage content curation and drive targeted traffic back to your website.

Noteworthy Features

  • Adds a call-to-action on any page
  • Helps engage followers through link sharing
  • Helps generate unique links, share links and drives conversions
  • Monitors engagements and tracks results
  • Keeps track of link clicks and conversion rates

14) Tailwind

Tailwind is a platform that helps brands achieve visual marketing success. Tailwind helps businesses manage and optimize their visual campaigns from end to end.

Noteworthy Features

  • Helps businesses manage content and UGC from the visual web
  • Builds lasting engagement with time-saving benefits
  • Enables data-driven content strategy
  • Helps brands discover key trends in the industry
  • Runs contests to build your brand and drive traffic

15) Ability Commerce

This tool allows you to integrate your order management system (OMS) and accounting system with the help of mobile-optimized versions of stores and tools. The included SmartSite manager helps you change store promotions, prices, images and products in the web store.

Noteworthy Features

  • Channels feed service
  • Experienced commerce experts monitor your products daily
  • Helps to better position products
  • Motivates buyers
  • Boosts sales

16) BigCommerceBigCommerce

This service offers hosting, store design, SEO, mobile commerce, marketing and inventory tools. BigCommerce also helps integrate your web stores with eBay listings.

Noteworthy Features

  • Superior ROI
  • Customizable framework
  • Centralized hub for all sales channels
  • Abandoned cart saver
  • Pre-integrated payment options
  • Flexible web-based format

17) Intuit E-Commerce

This point-and-click interface allows easy design publishing for online stores. It features a merchant account that enables businesses to move beyond PayPal payments and offers an auto-syncing Facebook extension to create a Facebook Business Page.

Noteworthy Features

  • Personalized interface
  • Multiple users
  • Encrypted, secure scanner
  • Transaction history report
  • Voids charges, resends receipts
  • Syncs with QuickBooks
  • Email invoicing
  • Custom receipts
  • Video tutorials
  • Tracks offline payments
  • Accepts all credit cards
  • No setup fee
  • Free mobile application

18) Shopify

The advanced SEO and analytics features enable the user to pick a template, optimize its design, add a product catalog, and create blog posts. Tracks customer purchases and shopping cart transactions with Google Analytics integration. Creates store performance benchmarks with built-in analytics.

Noteworthy Features

  • Lets you use your own domain name
  • Sells on Facebook or in store (POS)
  • Includes abandoned checkout recovery
  • Features 70 payment gateways
  • Translates in 50+ languages
  • Integrates with dropshippers or fulfillment centers
  • Search engine optimized (SEO)
  • Offers product reviews, discount codes and coupons
  • Provides a full blogging platform
  • Features social media integration
  • Includes unlimited bandwidth

19) Vendio

Provides easy listings for eBay, Amazon, Facebook and your web store. Vendio features inventory control, sales and order management, email marketing, a shopping cart with drag-and-drop useability, and an analytics report. Integrates with Google Analytics.

Noteworthy Features

  • Ad-free shopping cart
  • Customizable web store
  • Real-time inventory management
  • Amazon Seller Central
  • Vendio Image Watermarking
  • Accepts Authorize.net, PayFlow Pro and PayPal
  • Offers eBay market research
  • Provides order management
  • Includes shipping management
  • Automated feed to Google Product Search
  • Features SEO guide and features for web store
  • Offers reporting and analytics

20) SearchmetricsSearchmetrics

Searchmetrics is a content experience and SEO suite that brings rankings and traffic benefits to brands. This suite helps by removing guesswork in online optimization. It offers competitive insight and market analysis.

Noteworthy Features

  • Helps brands boost their online visibility through harnessing SEO and content marketing
  • Helps brands reach the right prospects at the right time
  • Lets brands leverage the most advanced forecasting and analytics

How to Keep Your Customers Coming Back for More

How to Keep Your Customers Coming Back for More

Business & Entrepreneurship

An eCommerce business must have a good customer base and an influx of new customers to remain successful. Because of this, it is important to turn as many one-time shoppers into frequent buyers as possible. To do this, you must ensure you maintain a good relationship with every customer. Remember, a happy customer is more inclined to come back and make more purchases. Fortunately, there are many things you can do to keep your clients coming back for more. Below we’ve listed some of the most effective.

1. Say “Thank You” – It Makes a Difference

The best and the simplest way to make your customer happy is to be courteous to them. A simple “thank you” does make a difference. A customer who is recognized and feels appreciated is likely to come back himself or refer you to his friends.

You can leave a more positive impression by going beyond just a “thanks.” A customer will feel more valued if you personalize it with a thank you card in the package, or if you send a coupon showing your gratitude for the business.

2. Prompt Response to Inquiries

Ways to Retain CustomersLet’s admit it; no one likes to wait. It is going to be a turn off it a customer has to wait days to have his questions answered. Chances are, he will just move on to some other store offering the same product along with a faster response time.

A prompt auto responder from the FAQ section that can answer general questions is a good idea; while you can personally handle more specific ones. Be it a big or a small business – consider employing customer-care representatives who know about your products and can promptly assist customers through calls, emails and messages from day one.

3. Know When to Apologize

Business is all about ups and downs. Keep your ego at bay and make a proactive move to apologize when the situation calls for it. It’s quite an art and takes a strong mind to be accountable for not only your mistakes but for employees, as well. In many cases, a simple apology will entice customers to give you another chance and stop them going to your competitors. That’s when you realize how important owning up to your mistakes and apologizing for them is. However, don’t expect to please everyone. There are some people out there who can never be satisfied, whatever you do. Just ensure you are genuine and sincere, and you’ll be able to turn many unhappy customers into happy ones.

4. Plan Personalized Services

Don’t wait for a query or a review from customers to initiate a communication with them. Plan for personalized service strategies, which can strengthen your relationships and build trust. A random service feedback call goes a long way in creating a good impression. It is important to let the customer know that you care about him. This builds a sense of loyalty from the customer’s end as well. And, you can always expect a loyal customer to come back to you over and over again.

Keyword Targeting Guidelines – How to Use Keywords on a Page

Keyword Targeting Guidelines – How to Use Keywords on a Page

Ecommerce

Without SEO, websites can’t do much on the internet. In fact, many will fail to get more than minimal attention. Because of this, it’s obvious to see that SEO is important but do you know why?

Well, the answer is – keywords. How you use keywords makes a huge difference in the success of the website. The value of keywords gain a new dimension and increased value when you want to leverage organic search results to increase traffic.

There are plenty of places to use keywords to boost a website’s value on the internet. But it’s important to understand the best places to put the keywords in order to reap the benefits. This means you need to understand keyword targeting guidelines and how to properly use keywords on a page to improve the visibility of the website and add more value to its usability.

Keyword Targeting Guidelines

So, you have all your keywords sorted out after spending some time on keyword research. And now you want to get their placement right. Well, let’s look at some places where your keywords can be set to increase the site’s SEO.

1. Title Tags

The title tag on each page should include the most relevant keywords as it’s what not only search engines will scan first but also the first thing visitors see in their browsers.

2. Meta Description

Your major keyword/s should be included in the Meta description. As most search engines truncate anything longer than 160 characters, it’s important that your meta description is short and informative. The ideal meta description is between 150-160 characters in length.

3. Meta Keywords

Departing from the earlier norms, search engine algorithms now have some relevance for Meta keywords but with some caveat attached. So, the Meta keywords have to be relevant to the page content. Thus the keywords should be both website and page-specific.

4. Headers and Subheaders

Titles and subheaders in the content are one of the most important places to put keywords. Here, the strategy should be to use the keywords in a clear and relevant manner.

5. Page Content

The page content is perhaps the most prominent place on the website and should include some keywords. However, you should be careful about not exceeding the standard keyword density rules. So, be sure to write normally and let the keywords flow naturally to get the best SEO results. Writing this way will also make your content easy to read.

6. Link Text

The kind of keywords used in link text establishes the link strength which has a significant impact on SEO. So, make sure you only use specific keywords in the link text to increase page relevance.

7. Alt and Title Attributes

Alt and Title attributes do much more than just increase usability. You can leverage them to get more copy onto your page, and that copy should include relevant keywords.

Following these keyword targeting guidelines will help you learn the best places to put keywords on your web pages to help you increase search engine ranking, gain more visitors and in turn, more sales.

Digital Marketing Tactics to Drive your 2016 Holiday Strategy

Digital Marketing Tactics to Drive your 2016 Holiday Strategy

Ecommerce

The holiday shopping season is almost upon us, and there’s sure to be a lot of competition in the e-commerce industry. During the past few years, the increase in mobile shoppers has resulted in a boost in eCommerce activity, especially during the festive months. By now, many retailers have realized that simply adding a few holiday keywords isn’t enough to attract customers and generate more sales. To cope with customer’s demands and beat the competition, it’s important to do some strategic planning.

1. Study Customer’s Behavior

One of the most important tactics is to analyze and understand customer behavior. Once you have a good idea about how they feel, think and make purchasing decisions you’ll be able to more accurately predict what products they’ll buy, influence their decisions and create a more accurate marketing plan.

2. Reach out to Everyone

It’s important never to assume that your target audience belongs to a particular demographic. For example, while you may know that a product you sell is aimed at college students, you don’t know whether it’s the students themselves, parents, grandparents or someone else making the purchase. Therefore, it’s a good idea to prepare for and reach out to as many potential customers as possible.

 

3. Assess and Manage Time

Are you aware of the amount of time between when an item is advertised online and when people begin to make purchases? This often acts as a catalyst to influence consumers in making their purchasing decisions.

4. Plan and Retarget Campaigns

While search ads are effective, retargeting campaigns can significantly increase the amount of customers that visit your website. Send out banner advertisements to your existing users and those who have recently visited your site. You can typically expect more conversion rates from people familiar with your site than from those who have never seen it before.

5. Plan for Personalization

Customer ExperienceSurveys have proven that 78 percent of consumers buy more products when they receive targeted and personalized offers. Also, more than 70 percent expect some level of personalization from the brands they regularly shop with.

Creating customized experiences for customers helps retailers to increase online conversion rates. When creating personalized advertisements think about presenting the headline, message, image and call-to-action, etc. in a creative, interactive and convincing way. This can only be achieved by considering your specific audiences personalities and preferences.

6. Create Noise Through Social Media

Your fun through social media should never stop. Indulge in as much activity as possible through various platforms to promote updates about your business. Holiday shopping trends constantly change, so as a retailer, it’s important to create relevant posts and updates. Be as versatile as possible to get the most out of every holiday campaign and watch your business flourish.

7. Utilize Promotional Opportunities

The holiday season is one of the only times of the year when customers don’t mind being bombarded with advertisements and campaigns. This means that they are a very good time for some major promotions. So, don’t let the opportunity pass you by. Consider flash ads, custom themes, homepage graphics, banner ads, lucky shoppers, early sales promotions and more. – the possibilities are limitless,

8. Virtual Reality

With virtual reality emerging in a big way, it’s fairly obvious that it will affect digital marketing too. While personalization is already a major factor, it’s a good idea of getting in the habit of promoting your products in a way that relates to real life. Billions of dollars have already been spent researching how this concept will change eCommerce. It will be quite interesting to see how this new technology unfolds.

Smart Content is What E-commerce Companies are Turning Towards

Smart Content is What E-commerce Companies are Turning Towards

Content Writing

As an eCommerce entity, you want your content to help maximize your marketing efforts. However, if you’re showing your visitor the same content irrespective of what search word/term they used to come to your site – you’re doing a disservice to your portal.

Enter smart content!

1) What is Smart Content?

To put it simply, smart content is flexible content that is tailored for your customer/audience and their interests. It uses extremely practical elements and strong automated dynamic assembly to churn out relatable content. This way it also drives ROI and increases market sanctified leads. This unstructured content format can be personalized and molded for any customer or content requirement. Meaning, whether you want content for a particular buyer or need to introduce your brand to a certain demographic, smart content will be your ally. So, what is fuelling eCommerce companies to turn towards it? Let’s break it down for you:

2) Catches AttentionPersonalized Content

Research shows that personalized content improves the profitability and performance of a website, and helps in making the site more interactive for its visitors. Why? Every customer or visitor has differing views and needs. When individualized content caters to them and their needs it becomes relatable and an instant hit. For an eCommerce company, this type of interaction can lead to possible conversions and in turn sales.

3) Captures all Sorts of Leads

No matter what conversion path your audience uses to arrive at your website, smart content will provide them with a seamless and personalized experience. The material will be transparent and give each visitor a choice to move ahead or move back through the site. It also helps the consumer navigate the sales labyrinth quickly. Such transparent and non-intrusive content is rewarded by the customer through sales, loyalty and word-of-mouth praise- three essential things an eCommerce website thrives on.

4) Drives Brand Awareness

Smart content does a fabulous job at educating potential and returning customers and also creating brand awareness. By being “consumer-centric” and not “company-centric” smart content makes a consumer’s experience on your website relevant and speeds up the entire purchase decision by suggesting the next best option for each user. This approach, in turn, builds faith in your brand and converts existing consumers into brand promoters. This is especially good because studies show that your top customers purchase four times more often than new ones.

5) Makes the Website Experience Personal

Smart content crafts a website into a personal space for each visitor by serving content based on device type, referral source, gender, country etc. The content basically suggests the next best step for each consumer/visitor and lends a personal touch to a returning audience. For example, A visitor from Ohio will automatically see the company’s Ohio address in case he wants to find the “contact us” information on the website. A returning consumer sees a personalized welcome message or token of appreciation on the website when he logs in, maybe even a special discount.

It may sound complicated to customize each page for every customer, but this type of information is easily gathered by content and data analysis.

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