9 Must-Have Tools for Website, Blog & Social Content Creation

9 Must-Have Tools for Website, Blog & Social Content Creation

Content Writing

As content marketing grows, web developers continue to create content marketing tools that every marketer should be aware of. These website content creation tools give you an edge, providing inspiration and saving time and money in many areas of web marketing.

1) Hemingway EditorHemingway Editor

Web writing needs to be simple and clear. Named after the famous author who specialized in straightforward prose, Hemingway Editor identifies unnecessary complexity in your writing so that you can remove it. This app looks for complex sentence structures, common errors, passive voice and other markers of hard-to-read writing. Each issue is highlighted with a different color, providing a useful guide for the writer to improve.

2) CanvaCanva

This design software for non-designers gives the user access to professionally-designed templates, as well as thousands of stock images. Canva’s designs are useful for web content such as social media banners, blog graphics and presentations. Depending on your needs, Canva has a free option and a paid version.

3) Unsplash

Unsplash is a free stock photo site with high-resolution photos for your use. Because the images are licensed under the creative commons license, you are free to use, modify and publish any of these photos.

4) PixlrPixlr Editor

Pixlr is a free, high-quality photo editor that offers the level of functionality that most businesses need to edit their images. Add effects, crop, rotate and make simple touch-ups in a web-based tool.

5) Soovle

This web tool lets you enter any topic and gives you keyword suggestions from several top sites and search engines, such as Google, Bing and Amazon. When you need a little inspiration to find keywords variations, Soovle helps immensely. It also lists the current top search terms in alphabetical order, with icons showing where each term is trending.

6) Portent’s Content Idea GeneratorPortent Content Idea Generator

This simple web tool helps you create engaging and attention-grabbing headlines for your web content. Simply type in your topic to the Content Idea Generator and hit enter to get an idea. Click the refresh icon to get more ideas to inspire you.

7) Proofread.GrammarBaseProofread.Grammarbase

Upload your text into this web tool for a quick analysis of spelling and grammar. For more extensive editing services, you can hire Proofread.GrammarBase‘s editors to go over the text with a fine-toothed comb.

8) CoSchedule

CoSchedule helps organize campaigns and projects with an editorial calendar and workflow management tools.

9) GrammarlyGrammarly

Grammarly is a browser extension that automatically checks your writing for spelling and grammatical errors. It’s like having a proofreader over your shoulder at all times and improves your writing while catching typos. Even professional writers and editors use this tool to enhance their work.

Is Duplicate Content Harmful for your E-commerce Product Pages

Is Duplicate Content Harmful for your E-commerce Product Pages

Content Writing

According to Google, duplicate content is information that shows up in multiple locations on the web. This confuses the engine and can lead to the erratic ranking of websites. The search engine may fail to recognize the parent URL and instead display every related URL in the search term. This can result in lower search engine rankings and a significant reduction in sales.

It isn’t uncommon to find numerous eCommerce sites selling similar products, each with its own page, often with overlapping duplicate content when it comes to describing the product specifications. Search engines consider this thin content that doesn’t provide any unique value. Duplicate content can also be created by a wide range of URL quirks. For example typing in www. and a company name will likely bring up the same results as simply typing in the company name and search engines consider this to be duplicate content.

While Google may not actively penalize duplicate content, in many cases, the duplicated pages are ignored by the search engine. This means the pages are non-existent in SEO terms. Also, things as simple as creating a printer-friendly version of your site may be considered duplicate content.

It’s important to understand the different reasons for duplication and methods for overcoming them:

Even if duplicated content doesn’t incur any penalties, it may cause your eCommerce webpage to rank lower than it should. To fix this, it’s a good idea to write unique content for each product. If you find it difficult to write unique descriptions for numerous types of the same product, consider having the content writing outsourced.

  1.  SEO You may often see that even individual product descriptions trigger duplicate warnings. Often the same product with separate pages for different colors cause this. To avoid duplication in these cases, create a single product page with check boxes for different features of that product. This will help to make the webpage more SEO-friendly.
  2. In some situations, a page may have a unique product description but still be considered thin, often because it doesn’t have much valuable information on it. In these cases, there are some things you can do to increase the valued content on the page. Consider expanding the product descriptions themselves, adding some product reviews and including related links such as “users also bought” or “similar products.”
  3. If you have an eCommerce marketplace that sells hundreds, even thousands of products, you obviously don’t want that many product pages as it can slow the site down. However, organizing the content into category pages can only partially solve the problem. A feasible solution could be to label the page links with rel=next/rel=previous tags. With these tags, Search engines understand that each search result page is a part of a larger inventory and not a stand-alone page.

As mentioned earlier, the search giant Google isn’t going to penalize you and not show your website for having duplicate web pages. However, your product pages will miss out on some real-time organic SEO growth which often results in less traffic and fewer sales.

Guru – Bringing the Power of AI to E-commerce Content

Guru – Bringing the Power of AI to E-commerce Content

Content Automation

I am sure all of you saw Einstein at Dreamforce! An artificial intelligence system that will drive the future of CRM and marketing from complexity to simplicity. With deep simple principles of Machine Learning and Artificial Intelligence, Einstein will make the lives of millions of Salesforce users a lot more intelligent and ‘conversion’ driven. It will learn from your data and then help you learn from it to drive predictions and recommendations. It will automate tasks for you so you can focus on making the important decisions – with confidence. Salesforce’s latest acquisition of Demandware, now known as Commerce Cloud will have full support from Einstein to predict the behavior of your customer.  And, it will help you to serve very personal content to your customer.

While Einstein is powering Commerce Cloud and can enable you to drive hyper personalization, we at CrewMachine are working very hard to fulfill that content need in more granularity. Our mission as a SaaS business is to empower e-commerce brands and retailers to identify blaring content gaps, fix and enrich them quickly to drive conversion, and provide measurement metrics.

And so, we created Our Einstein who is called Guru. Guru is the Artificial Intelligence element of CrewMachine that will enable you to create Smart Content. Content that would deliver THE amazing experience and conversion everyone is  always looking for.  Guru constantly learns from the market and knows which type of content can drive bigger impact and ring in more money in your bank.

Imagine, if you are setting up a new product on your site or want to enrich an existing product page for a better customer experience, traffic and conversion Guru can quickly write the content – automatically. It will determine the right keywords for your product, learn your Brand Voice, and create beautiful customer engaging copy for your product. Guru does not stop at just suggesting new unique content but continues to monitor how the content is performing against your competition. Based on the performance Guru will suggest further modifications. It provides keyword suggestions, and offers recommendations on rephrasing content.

Screen Shot 2016-10-25 at 10.25.38 AM

 

While Guru performs its magic, 1000s of CrewMachine writers and editors teach Guru every day about new products and writing style. Within CrewMachine, Guru works seamlessly with internal workforce and CrewMachine’s freelancer expert community. This is perhaps the first of its kind and we are determined to disrupt the way e-commerce happens by blending intelligence into e-commerce content. If you want to know how we are shaping CrewMachine up to provide top-notch content insight to large brands across the world, connect with us at Share16. We will be showing a demo of #SmartContent and the power of the crew and the machine in action.

And yes, we are offering a free content audit/discovery for your e-commerce content. See what you can get as a part of this discovery. Our engagements start here and most of our customers just love this initial exercise to gauge where they are.

Looking forward to seeing you there!

Why Blogging is Not Optional for E-Commerce Stores

Why Blogging is Not Optional for E-Commerce Stores

Ecommerce

Business owners often feel apprehensive about the idea of blogging for their eCommerce stores. However, it can be a valuable tool for continued growth. Blog content should be produced regularly, so it’s important that executives either set aside plenty of time to create interesting, exciting posts that appeal to both customers and investors or hire someone to create the content for them. If you are passionate about your business, share your enthusiasm and dedication through some engaging, thought provoking blogs that will encourage readers to spend more time browsing your site.

What should you write about?

E-commerce stores typically carry a significant amount of inventory, and it is evident that not every customer will know about every product. This is why it’s a good idea to share your knowledge and product information through your blog. Topics can revolve around a broad range of subjects such as your brand’s mission, your business platform, the products you are selling, the customers you are targeting, market trends and more. Writing about a variety of topics will ensure you cater to a large chunk of interested, knowledge-hungry readers.

A few blog topics to start with include:

  • Your products: source, manufacture, features
  • Tutorials about how to use your products
  • Announcements for special offer/seasonal sales etc
  • Events you’re hosting
  • Lifestyle advice
  • Company updates
  • Fun information and facts about your products and your business

Where to publish your blogs?

Social Media Platform

If you’re unsure where to post your blog, there’s plenty of places to choose from. You can publish on many social media platforms such as Instagram, Facebook, and Snapchat, or you can use a blogging site like WordPress, Squarespace or Weebly. Just remember to include a link to your blog and/or social media site on every page of your website.

What’s the benefit of writing blogs?

Blogging about your business can help to drive traffic to your eCommerce sites. This can be one of the best ways to grow your client base, increase sales and spread your brand voice. Not only this, writing about your business will give potential and existing customers more clarity about your business mission, thereby building a sense of loyalty.

Does blogging help you rank in search engines?

Yes, it does! Blogging, even when your business is quite small, can help your website regarding search engine optimization (SEO). Blogging means more web pages which in turn increases the number of internal links pointing to your homepage. Both internal and external links help you climb higher in search engine rankings. Also, while writing a blog, you incorporate a lot of SEO centric keywords and phrases. Increasing the frequency of new posts shows that your site is active and updated regularly. Search engines track this information and reward by ranking regularly updated sites more highly.

If your blog is compelling, it may get you noticed by some high-profile bloggers. You never know who’s reading your stuff. So, why wait? Get your fingers dancing on the keyboard right away. Remember, when it comes to hunting for topics, the sky is the limit.

Introducing Guru – Bringing the Power of AI to Ecommerce Content

Introducing Guru – Bringing the Power of AI to Ecommerce Content

Content Automation

I am sure all of you saw Einstein at Dreamforce! An artificial intelligence system that will drive the future of CRM and marketing from complexity to simplicity. With deep simple principles of Machine Learning and Artificial Intelligence, Einstein will make the lives of millions of Salesforce users a lot more intelligent and ‘conversion’ driven. It will learn from your data and then help you learn from it to drive predictions and recommendations. It will automate tasks for you so you can focus on making the important decisions – with confidence. Salesforce’s latest acquisition of Demandware, now known as Commerce Cloud will have full support from Einstein to predict the behavior of your customer.  And, it will help you to serve very personal content to your customer.

While Einstein is powering Commerce Cloud and can enable you to drive hyper personalization, we at CrewMachine are working very hard to fulfill that content need in more granularity. Our mission as a SaaS business is to empower e-commerce brands and retailers to identify blaring content gaps, fix and enrich them quickly to drive conversion, and provide measurement metrics.

And so, we created Our Einstein who is called Guru. Guru is the Artificial Intelligence element of CrewMachine that will enable you to create Smart Content. Content that would deliver THE amazing experience and conversion everyone is  always looking for.  Guru constantly learns from the market and knows which type of content can drive bigger impact and ring in more money in your bank.

Imagine, if you are setting up a new product on your site or want to enrich an existing product page for a better customer experience, traffic and conversion Guru can quickly write the content – automatically. It will determine the right keywords for your product, learn your Brand Voice, and create beautiful customer engaging copy for your product. Guru does not stop at just suggesting new unique content but continues to monitor how the content is performing against your competition. Based on the performance Guru will suggest further modifications. It provides keyword suggestions, and offers recommendations on rephrasing content.

Automated Product Descriptions by Crewmachine

While Guru performs its magic, 1000s of CrewMachine writers and editors teach Guru every day about new products and writing style. Within CrewMachine, Guru works seamlessly with internal workforce and CrewMachine’s freelancer expert community. This is perhaps the first of its kind and we are determined to disrupt the way e-commerce happens by blending intelligence into e-commerce content. If you want to know how we are shaping CrewMachine up to provide top-notch content insight to large brands across the world, connect with us at Share16. We will be showing a demo of #SmartContent and the power of the crew and the machine in action.

And yes, we are offering a free content audit/discovery for your e-commerce content. See what you can get as a part of this discovery. Our engagements start here and most of our customers just love this initial exercise to gauge where they are.

Looking forward to seeing you there!

Talking Trends to Combat Increasing Air Pollution

Talking Trends to Combat Increasing Air Pollution

Ecommerce

You are all decked out for your day at the office – only to step out of your home into a gray cloud of haze and pollution. But even though the air quality is poor, you can’t call off your work day. After a hard day, on your way home in the evening, you notice many of the white collars are wearing drab black face masks, and you begin to notice a weird sense of chest congestion. However, this isn’t a reason to not make it into work the next morning either. You know you need to think about protecting your health, covering your nose and guarding your eyes but you don’t want to think about wearing one of those dull conservative shades. The cold nip in the air doesn’t make anything better, In fact, it just aggravated the entire thing, making the air look like monstrous smog!

Air Pollution in Delhi

Delhi recently as air pollution levels in the area have risen 23 percent over the past few weeks

Well, that has been the scene in and around the capital region of India, Delhi recently as air pollution levels in the area have risen 23 percent over the past few weeks. But as NASA reports, pollution is increasing globally every day, every moment. To combat this and protect your health, you need a mask, period! But today you don’t have to wear a boring, drab mask. There are plenty of fashionable options available, you’ve probably already seen people wearing Bane’s mask from the Dark Knight and those of the star wars heroes.

The fear of falling ill has been driving the sales of pollution masks online, and people have been going crazy about trying some of the various trends. Bikers have been raging with those fancy storm troopers masks and the skull-faced bandanas that also guard the eyes, and Millenials rarely think anything that’s any less a style statement and the mask fever is no exception!

Fighting air pollution is not rocket science – buy a pollution mask and immediately have the right coping accessory in hand for when you’re outdoors or commuting and some air-purifying indoor plants for the home or office. Kids and youngsters have been ransacking the stores for the LED masks. The ones with breathing valves come in a variety of colors, designs, and patterns and are available in a wide range of prices. Not that long ago, it would have been hard to believe than an air filter mask would be in many shoppers wish lists on eCommerce sites. However, Amazon.in reports that sales in pollution masks increased by 6 times in just a couple of days. Some eCommerce sites have had to place customers on waiting lists as well just to meet up with the increasing demand.

With the north wind gradually sweeping in the eastern world and the woolens finding a way out of the closets; people have been matching their sweatshirts and pullovers with the shades of their masks. Today, in and around the world, be it in the shopping malls, theaters, schools and colleges, etc. the mask trend is snowballing for good. Regardless of the various reasons for increasing pollutions in different areas of the Earth, the air is getting grayer every day many people are finding it harder to breathe. Complementing your regular apparel with masks, both for fashion and the sake of your health is sure to help keep you comfortable through the dreary times.

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