eZdia at eBay OPEN 2016 – The Ecommerce Seller Event of the Year

eZdia at eBay OPEN 2016 – The Ecommerce Seller Event of the Year

eBay

eZdia at the eBay OPEN 2016

Yet another exciting event…yet some more knowledge sharing! eZdia is proud to be associated with the eBay OPEN 2016 – the eBay seller’s conference, happening at The Venetian Hotel in Las Vegas from 26th to 29th of July, 2016. The event is intended for the enthusiast sellers who sell or are willing to sell their products on eBay. Be it a start-up or an established company, looking for a prospective selling fortune – every entity has been offered a knowledge sharing podium through this event. Sellers have been given an access to the latest tools, information and best practices to improve sales and streamline business on eBay.

Seller Event of The Year

eZdia at eBay OPEN 2016

Primarily focusing on learning, networking and celebration, the event is dedicated to help and boost the seller’s success on eBay. The workshop includes topics that give a fair insight into eBay’s long term strategies, updates on eBay seller tools, and different programs to flourish business. 

eZdia Joins the Seller Celebration by introducing Crewmachine, its Content Creation Platform for Sellers

Deepak Goyal, Co Founder and CTO of eZdia at eBay OPEN

Deepak Goyal, Co CEO and CTO of eZdia at eBay OPEN 2016, Las Vegas.

At the event, eZdia is showcasing their core content solutions for e-commerce sellers and promoting the content platform CrewMachine, which is being used by top eCommerce companies, brands, and merchants worldwide. There are so many information seekers whom we have explained different aspects where and how CrewMachine can help – especially by creating automated content. We have come across sellers who are looking for promotion of their brands, curious about probable ways like partnership to justifying the cost of using the system. They are glad to know that CrewMachine cuts eCommerce content set-up costs by 50%!

 

E-commerce sellers are excited about this New Generation Content Creation Platform that helps them to: 

  • Create product listings that sell
  • Perform better in terms of optimization to drive traffic
  • Publish faster through automated process of content creation
  • Manage a streamlined work flow by a synergized collaboration with different departments and roles
  • Effectively handle functions like assignment distribution, execution and submission
  • Analyze gaps, track and report full loops
  • Extend content across all channels like web, mobile, blogs, guides and more
  • Sync with different publishing platforms like eBay, Amazon and various other leading marketplaces through API integrations

Alok and Vaibhav at eBay OPEN 2016

Alok Jain, Co CEO and CMO of eZdia with Vaibhav Jain, Marketing Manager at eBay OPEN 2016

While informing the crowd enough about our well-integrated content management system we have spoken about how we can also help lay out the information architecture, prepare the product descriptions, list down the attributes, research and curate images, monitor at multiple levels of work execution etc. Sellers are thrilled to know about our count of over 35,000 managed, trained, and monitored resources in 140 countries worldwide, who have been associated with us.

Over and above every aspect, eBay OPEN 2016 is a great conference for meeting and networking with so many sellers, industry leaders, eBay employees and business partners. Such events are ideal places for a lot of brain storming among the top notch intellects of the industry and recognize future prospects.

Ebay open Conference Las vegas

Ebay open with Alok and Deepak

Ebay open general session

Ebay open booths

Ebay open presentation

Insights from Share15! Onward and Forward to a Transformative Digital Marketing Journey!

Insights from Share15! Onward and Forward to a Transformative Digital Marketing Journey!

Events & Conferences

Observations on the Floor

A great conference! Very relevant for marketers and to the current times of digital transformation. Lots of learning, thought leadership and best practices on how to steer the overall digital marketing strategy in the B2B space with specific focus on e-Commerce, real estate, travel and finance. We were there all three days and had very interesting conversations with folks on the floor. Quite a few brands already using BrightEdge to drive their SEO and analytics needs and several other agencies looking to learn about BrightEdge customers and build core competency.

During the various discussions on the floor, it became quite clear that brands all over the world (especially e-Commerce) are struggling to manage large volumes of content gracefully, especially when working with various merchants, managing millions of SKU’s/category pages and feeling the pressure to perform as well as competition.

Of course, long form content needs like buying guides, and interactive ones at that become significant especially with the onset of different types of devices and form factors. Asia sees a more rapid movement towards mobile commerce compared to the U.S. and other European countries, which have begun their mobile commerce journey too.

SEO specific to e-Commerce comes to the fore. Several interesting sessions by Head of SEO at large e-Commerce setups with involved SEO discussions around short and long form content, above and below the fold content, keyword research, back links, local business tips, efficient link building and warnings against content farms, adding relevant blog content with good images, usage of analytics to ensure top performance of your SEO strategy, rich snippets, customer reviews, mobile optimized sites, on-page optimization techniques are all key to building an efficient SEO practice for your e-Commerce business.

All in all, e-Commerce requires a very specific mindset to drive SEO, so efficient tools to regulate this activity are in demand. Reason – we are talking scale, large volumes of content which needs to be streamlined to convert. All of which cannot be done manually. There were some very contextual and relevant presentations from various companies who are driving content centric SEO efficiencies for e-Commerce with disruptive tools and services.

Mobile Commerce

Mobile poses brand new challenges of optimizing content for this fragmented device market. A sneak peek at how this new trend is going to change the landscape. Global mobile ad spend is going to cross $100M in the US by 2016. Google mobile search engine results pages (SERPs) began to be impacted by the mobile-friendliness of a website. Tablets and smartphones per BrightEdge research make up about 35% of the organic search traffic and misconfigured websites lose more than 68% of the traffic.

There are definitely new techniques to master to keep with the momentum and making content and things more mobile friendly. Adobe, Open Table and Home Depot did a great job talking about some of the mobile friendly approaches, methodologies to measure mobile success, understanding the brand’s mobile share, creating app store optimization practices either with tools or organically, and of course, reporting and measurement of mobile performance.

Mobile Commerce

Source: Emergence Capital

Micro Moments

Another concept brought to life by Google was of mobile micro-moments. A consumer’s journey is split across many events, in real time, and most of these actions are driven by their mobile device. Each of these moments is a critical opportunity for brands to shape their product based on the consumer’s preferences. It was very eloquently addressed by the Matt Lawson, SVP of Google Performance Marketing. He talked about becoming great digital marketers by becoming ethnographers and psychologists. A micro moment video that is highly recommended for everyone to view.

The BrightEdge Edge with Data Cube

Finally, Data Cube by BrightEdge, a new way to measure marketing performance was brought to the fore by the founders of BrightEdge. At Share15, they introduced the most advanced technology for SEO experts and content marketers to measure the performance of content. With the Data Cube Score you can understand how well you are targeting demand and gain a detailed understanding of the topics that resonate best with consumers. Content Analysis would help to understand semantically related keyword which would be pulled from the Data Cube. A lot more disruptive features like understanding the performance of rich media and seamless integration with workflows etc. were introduced. Definitely, a great step in the direction of building the right content intelligence.

BrightEdge Edge with Data Cube Data Cube by BrightEdge

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