Picking the Right Type of Facebook Ads for Your Campaigns

by | Sep 13, 2017 | Business & Entrepreneurship, Ecommerce

As of this post, there are 15 different types of Facebook ads and over 1,000 ways to target those ads. The type of Facebook ad you select should vary depending upon your objectives. Facebook offers some of the greatest ad values available right now, and the largest active audience on the planet. Take a tour through our top five picks to learn more about how you can leverage the globe’s most successful social media site.

1. Facebook Dynamic Product Ads

We put this one first because it helps you solve your biggest problem: abandoned shopping carts. Most reliable metrics show that roughly 70 percent of customers walk away from their carts without sealing the deal. Insert the Facebook pixel into your website code, and it will track how your shoppers browse and the items they dropped in their carts. It then kindly reminds them of those products dynamically when they’re scrolling through their newsfeed. It will take some developer resources to set this up correctly, but it’s well worth it. Returning business is easier to convert than new business, and customers appreciate ads that are more personalized.

2. Facebook Multi-Product or Carousel Ads

Our second favorite type of Facebook ad is also one of the most popular. A carousel ad allows sellers to showcase up to 10 images of popular products in a single ad which a customer can scroll through. They are especially popular with lifestyle, fashion, and home goods sites, although they can work with almost any physical product. This becomes a virtual browsing app for you, exposing potential customers to a range of what you offer. Use the call to action feature so people getting familiar with your brand have an opportunity to respond to something they like. Experiment with the dynamic optimization feature which reorders images based on the best-performing images and links for each individual who engages with your ad.

3. Facebook Lead Ads

Facebook’s lead ad design technology enables customers to send you their information without leaving the confines of Facebook. Users are more likely to submit their details to claim a coupon or get a discount code if they’re never asked to click away from the app. Make sure to include a call to action, and test different actions to make sure that customers know where and what to click.

4. Facebook Video

Users love videos, especially colorful videos that are easy-to-follow DIY how-tos, such as recipes, crafts, gardening, and home improvement. You have up to 4GB to play with, which gives you plenty of leeway for graphics, length, music, and narration. Subtitles are recommended since the audio is typically muted. You can find all the specs for video ads here.

5. Promoting Facebook Page Likes

Page likes were the first type of Facebook ad most users became familiar with. It’s pretty simple: promote your brand or page and let users become a follower by clicking “like” right in the ad without having to visit your page. For consumer-facing brands with a big online presence, increasing page likes with your targeted audience is important, especially if you want to involve them in future promotions, content campaigns, and other offers. Get more direction from the source on this page.

If you’re still new to advertising on Facebook and need more advice as to what type of content to promote, that’s what we’re here for. Let us know how we can help, and schedule an informal chat with us today.

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