Share 16 – It’s a Wrap!
The Floor Chemistry at BrightEdge Share16
Share conferences from BrightEdge have always been quite fruitful for us. Lots of interesting discussions around SEO, content, and e-Commerce. We meet quite a few enterprises using BrightEdge for their SEO needs and are usually looking for implementation partners to facilitate and manage some of this integration.
That’s where eZdia would find value in its solutions. Several e-commerce enterprises have signed up with eZdia post Share conferences. For those of you who don’t know what eZdia does – we are a specialized content solutions company for e-commerce content creation, moderation, and amplification. We work with large e-Commerce brands such as Staples, Amazon, Walmart and others to get large scale content initiatives under control successfully.
But this time around at Share, our focus was slightly different. eZdia recently spun out its content creation platform called CrewMachine. CrewMachine as the name suggests is a content creation platform that blends in the workforce (a.k.a. the crew) and the intelligence (a.k.a. the machine) that helps enterprises identify content gaps, enrich content elements, and track their performance.
Why CrewMachine at All?
e-Commerce content is all about scale. And it is very difficult to preserve quality with scale. At eZdia, we saw this as a recurring phenomenon with most e-Commerce we worked with. There was an inability to optimize content performance across several thousands and millions of product descriptions, buying guides, category pages and blogs. And this would result in lost market share and decreased conversion.
What if there was a system which could help to identify these content snafus easily and provide recommendations to improve conversion? Would you not use such a system? Especially if it tied in with your CMS or e-Commerce platform like Magento or Volusion? And what if we told you that we have a crew of more than 40k members who you could tap into from the platform. These folks could help to take your content to the last mile with the necessary embellishments.
So, this is how CrewMachine found its purpose. To identify gaps, create and enrich content, and offer the needed data and analytics support to loop in the content performance feedback back into new content.
Needless then to say, that CrewMachine attracted a lot of folks (especially in the e-Commerce) to the booth. Of course, there were a lot of questions around how the algorithms came together to create content magically.
There was also a lot of demand for the free content audit that we offered as the first step to understand their current state of content. There was a lot of interest in the demos and in seeing the whole lifecycle of content in action. Most of the interest came from large e-Commerce but we also saw smaller enterprises flocking to see a demo and trying to understand the AI component.
This conference became a big proof point to ascertain that we’re heading in the right direction with our vision. A vision to create the most futuristic platform that would solve the content problems for e-Commerce intelligently. We saw a resonance from both large e-Commerce brands and agencies in equal measure.
We have big announcement plans around CrewMachine as it matures to become a strong product to play in the market alongside several others. Stay tuned to hear more from us. Meanwhile I will leave you with a few video snippets of the various features that are at work.
Latest posts by Alok Jain (see all)
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