Why You Should Always Use “Good ‘Til Canceled (GTC)” Duration When Selling on eBay

by | Mar 6, 2017 | Business & Entrepreneurship, eBay, Ecommerce

What is GTC?

Good Till Cancelled (GTC) is one of the formats sellers can use to create listings on eBay. Using this style, a seller creates his inventory listing for the duration of 30 days at a fixed price. At the end of the 30-day period, the listing is automatically renewed, and the item gets listed again. This cycle continues until the seller decides to cancel the listing altogether and the seller is required to pay any applicable fees every time the listing is renewed.

As a Seller Why should You Use GTC:

1. No Need to Create a New Listing Every Time

If you have a large amount of a particular item and you regularly restock it, GTC will keep your list stay active until all your items are sold, or you choose to end the listing for some reason. This means that you don’t have to create fresh listings every time the item sells. And you’ll have more time on your hands to look after other facets of your business.

2. The Inventory Features High on Best Match Searches

Every renewed GTC listing has the previous sale history attached to it. This helps build an item history over time. This helps to ensure the listing shows up higher on the search results pages. This is especially true for sellers dealing with high volume sales.

3. Helps Build a Good Reputation

GTC helps prospective buyers gauge how many items you’ve sold as a seller and also see the kind of feedback you’re earned over time. This helps build the buyers trust in you and drives the buyer to go for a repeat purchase.

4. Your Product Keeps the Same URL

With a GTC listing, the item keeps the same URL address until you cancel it. This helps the listing increase search positioning, especially over newly listed items. It also means that anyone watching the item will not lose the ability to do so once the 30 days are over.

5. Helps Build an Accurate Sales History

It’s a good idea for sellers who often list an item multiple times to keep an accurate sales history. This helps to quickly view what items sell well and need to be restocked as well as items that do not sell well and may need to be taken out of inventory or put on sale. Ebay’s GTC listings allow sellers to keep an item history that shows valuable information such as total items sold and the number of watchers an item has.

Ojasvi Sharma

Writer is an e-commerce content expert with 6+ years of experience in writing high quality product content for world top retailers.

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