VIDEO: Brand Guideline Management through Creative Briefs

Ecommerce

Digital marketers and content managers are always in need of content that meets their brand requirements and drives their campaign goals. Whether you’re creating product descriptions, blogs, customer success stories or any other piece of content, creative briefs guide and direct all these efforts.

How Creative Briefs help in Brand Guideline Management?

Creative briefs lay out the objectives, requirements and expected results of any e-commerce project in a structured and clearly understandable manner. They may also describe the methods through which the project will be accomplished and the resources that are necessary in order to do so. As the teams and content needs grow, it usually becomes very difficult to enforce these strictly.

Check how CrewMachine provides the capability to not only create detailed brand guidelines in the tool but also ensure compliance across various pieces of content.

 

 

To learn more, contact us here.

[Infograph] Boost Conversion & Readership With Digital Images

[Infograph] Boost Conversion & Readership With Digital Images

Ecommerce

The importance of including an image in your next piece of online content is hard to overstate. Even the most exciting content can be really boring without a dash of color to break the text into more readable sections, add some interesting visuals, show off product details and bring the words to life.

What can an image do for your content?

A Facebookpost that includes an image yields more than 1/3 more clicks than a post without an image. Press releases that includes an image or video gets almost 50% more views than a press release of just words, and an article that is posted with an image sees almost double the number of page views vs an article without an image.

If your website includes ecommerce, images are even more important. Online shoppers want to look at the product, see every detail, and maybe even see the product in use. Simply reading a list of product features in the product description doesn’t provide enough information for today’s online shoppers.

What is your team doing to create awesome images?

How is your site creating or curating images to support your content? Do you have other resources that should be added to this list? How about a funny example of the same image used in very different contexts?

 

[Infograph] Boost Conversion & Readership With Digital Images

[Infograph] Boost Conversion & Readership With Digital Images

Ecommerce

The importance of including an image in your next piece of online content is hard to overstate. Even the most exciting content can be really boring without a dash of color to break the text into more readable sections, add some interesting visuals, show off product details and bring the words to life.

What can an image do for your content?

A Facebookpost that includes an image yields more than 1/3 more clicks than a post without an image. Press releases that includes an image or video gets almost 50% more views than a press release of just words, and an article that is posted with an image sees almost double the number of page views vs an article without an image.

If your website includes ecommerce, images are even more important. Online shoppers want to look at the product, see every detail, and maybe even see the product in use. Simply reading a list of product features in the product description doesn’t provide enough information for today’s online shoppers.

What is your team doing to create awesome images?

How is your site creating or curating images to support your content? Do you have other resources that should be added to this list? How about a funny example of the same image used in very different contexts?

 

[Infograph] Mind the Gap! Your Content Strategy Needs a Gap Analysis

[Infograph] Mind the Gap! Your Content Strategy Needs a Gap Analysis

Ecommerce

Every morning as I board the train, my eye catches these words. A common phrase written on railway platforms around the world, Mind the Gap serves as a warning to passengers of the space between the platform and the train. The gap between where you are on the platform and where you are about to step … on to the train.

In content marketing, the gap is the same. It’s the difference between where you are in your content strategy and where you expect your content strategy to take you.

A content gap analysis provides a complete view of where you are today and what’s missing in your content creation efforts. There are many approaches to content gap analysis, but the purpose remains the same; Understand the performance of the current content, identify the topics that failed to engage or attract your audience, and what’s missing. The process can be tedious, but can be really helpful identifying any revisions needed for your content strategy.

 

In the Crowded World of Marketing Tech, Where Do You Stand?

In the Crowded World of Marketing Tech, Where Do You Stand?

Business & Entrepreneurship

There’s a SaaS for That!

I am sure you all remember Apple’s trademark – There’s an App for That! I had a similar feeling at MarTech when I was looking through all the software. There were possibly a dozen solutions for any problem you could think of.

Whether it’s predictive intelligence/machine learning tools to do advanced attribution or content marketing, marketing project

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