20 E-Commerce Automation Tools For Online Selling Efficiency

20 E-Commerce Automation Tools For Online Selling Efficiency

Content Automation

E-commerce offers the promise of opportunity for small and large enterprises alike, but competition is fierce. Any tool that gives you an edge is worth exploring and there are plenty of automations that will lower your overhead and streamline your sales. The following are only a few reasons to explore automation tools.

  • To effectively manage cart abandonment
  • To analyze data and find efficiencies
  • To better understand customer demographics
  • To smoothly integrate post-transactional email marketing
  • To optimize product pages and maximize conversions

Here is a list of 20 automation tools worth your attention.

1) SellbriteSellbrite

Sellbrite is a cloud-based tool that simplifies multichannel listing and inventory management. It also helps with order fulfillment and provides reporting tools.

Noteworthy Features

  • Simplifies listing and selling products on multiple sales channels
  • Helps user control and sync inventory
  • Lets sellers manage and fulfill orders
  • Gives access to multichannel reporting intelligence
  • Helps create and publish listings
  • Generates powerful reports

2) Yotpo

Yotpo is designed to help you generate more reviews, thus increasing sales and building community.

Noteworthy Features

  • Mail-after-purchase feature automatically emails shoppers for reviews
  • Enhances SEO and raises search rankings on Google, Bing and Yahoo
  • Helps retain buyers
  • Builds trust with potential buyers
  • Promotes visual marketing through customer-generated images
  • Provides an easy way to advertise on Instagram

3) PardotPardot

Pardot, by Salesforce, enriches your B2B marketing automation.

Noteworthy Features

  • Generates high-quality leads
  • Streamlines lead management
  • Speeds up your sales cycle
  • Enhances every aspect of your marketing program
  • Tracks campaign engagement and performance

4) Marketo

This multi-functional platform provides marketing automation, customer engagement marketing, real-time personalization and marketing management functionality.

Noteworthy Features

  • Email marketing and campaign management
  • Lead-generation tools
  • ROI measurement and optimization
  • Search marketing
  • Landing pages and forms
  • Site visitor tracking
  • Web and mobile personalization

5) Customer.io

Sends marketing messages to customer lists that are chosen according to their unique interaction with your business.

Noteworthy Features

  • Sends targeted emails based on user behavior
  • Includes flexible segmentation
  • Provides customization according to data
  • Tracks page views, attributes, events and email activity
  • Offers conversion tracking
  • Maintains rich customer profiles and in-context conversations

6) CanterrisCanterris

This all-in-one marketing tool accelerates sales, optimizes content, manages leads and coordinates campaigns. Canterris is a well-rounded e-commerce marketing automation tool.

Noteworthy Features

  • Creates and manages email, lead nurturing and newsletter campaigns
  • Identifies sales leads to close more deals
  • Includes website publishing tools
  • Optimizes web content
  • Contains a growing library of plugins, modules and extensions
  • Provides marketing analytics

7) Eloqua

Oracle Eloqua helps e-commerce businesses simplify and energize marketing automation. It’s ideal for small, mid-sized and large enterprises alike.

Noteworthy Features

  • Helps in plan and execute campaigns
  • Lets businesses deliver a personalized customer experience
  • Helps campaigns scale across channels
  • Brings integrated lead management
  • Allows easy campaign creation
  • Allows engagment with the right audience at the right time
  • Gives real-time insight and helps sales teams close more deals


Short for “If This, Then That”, this tool links different web tools and services with user-created “recipes”. IFTTT allows users to define a trigger and a consequence, linking two different apps or tools.

Noteworthy Features

  • Currently supports 330 tools including Dropbox, Facebook, Instagram
  • Offers syndicate data via social channels
  • Allows auto-backups
  • Customizable
  • Offers ongoing app integration

9) Hootsuite

Manages all social media accounts within one app. The dashboard features enhanced analytics reports, message scheduling, app integrations, RSS, team members, message archiving, geo-targeting and Hootsuite University to enhance your knowledge of the tool.

Noteworthy Features

  • Updates multiple networks in one step
  • Manages multiple contributors
  • Optimizes delivery
  • Gathers intelligence by tracking brand mentions
  • Creates social analytics reports
  • Allows scheduled social posts

10) BufferBuffer

Buffer provides an e-commerce software solution for messaging across social media platforms. It integrates with common social channels such as Twitter, Facebook, Google+, LinkedIn, Pinterest and more.

Noteworthy Features

  • Connects RSS feeds
  • Provides detailed social analytics
  • Holds up to 2000 scheduled posts and tweets
  • Provides sharing across up to 200 social accounts
  • Shares all media formats
  • Offers aggregated stats, comparisons and more
  • Allows team collaboration with admin rights
  • Maintains high security with two-step login
  • Includes custom scheduling

11) AdRollAdRoll

AdRoll is a popular retargeting and prospective platform for ecommerce businesses. It helps businesses attract new prospects and convert customers while enhancing customer value.

Noteworthy Features

  • Helps businesses reach their customers across devices, browsers and apps
  • Helps with ad placement and performance monitoring
  • Allows easy integration with top marketing apps
  • Targets high-intent audiences using relevant ads
  • Runs loyalty campaigns
  • Cross-sells to existing customers
  • Uses CRM data to re-engage with existing customers
  • Targets prospects by maximizing your CRM data’s value

12) Sprout Social

This social media management tool helps track social media messages, monitors brand keywords and customer profiles, and engages in two-way communication.

Noteworthy Features

  • Includes a social media dashboard
  • Analyzes link performance
  • Showcases Twitter follower demographics
  • Provides engagement and influence scores
  • Searches customers by location
  • Discovers customers by interest
  • Monitors competitor activity
  • Offers social CRM tools
  • Organizes contacts
  • Provides audience engagement tools
  • Offers social media publishing

13) Snip.ly

Sniply is a powerful tool that helps marketers get more returns on their links. It’s designed to leverage content curation and drive targeted traffic back to your website.

Noteworthy Features

  • Adds a call-to-action on any page
  • Helps engage followers through link sharing
  • Helps generate unique links, share links and drives conversions
  • Monitors engagements and tracks results
  • Keeps track of link clicks and conversion rates

14) Tailwind

Tailwind is a platform that helps brands achieve visual marketing success. Tailwind helps businesses manage and optimize their visual campaigns from end to end.

Noteworthy Features

  • Helps businesses manage content and UGC from the visual web
  • Builds lasting engagement with time-saving benefits
  • Enables data-driven content strategy
  • Helps brands discover key trends in the industry
  • Runs contests to build your brand and drive traffic

15) Ability Commerce

This tool allows you to integrate your order management system (OMS) and accounting system with the help of mobile-optimized versions of stores and tools. The included SmartSite manager helps you change store promotions, prices, images and products in the web store.

Noteworthy Features

  • Channels feed service
  • Experienced commerce experts monitor your products daily
  • Helps to better position products
  • Motivates buyers
  • Boosts sales

16) BigCommerceBigCommerce

This service offers hosting, store design, SEO, mobile commerce, marketing and inventory tools. BigCommerce also helps integrate your web stores with eBay listings.

Noteworthy Features

  • Superior ROI
  • Customizable framework
  • Centralized hub for all sales channels
  • Abandoned cart saver
  • Pre-integrated payment options
  • Flexible web-based format

17) Intuit E-Commerce

This point-and-click interface allows easy design publishing for online stores. It features a merchant account that enables businesses to move beyond PayPal payments and offers an auto-syncing Facebook extension to create a Facebook Business Page.

Noteworthy Features

  • Personalized interface
  • Multiple users
  • Encrypted, secure scanner
  • Transaction history report
  • Voids charges, resends receipts
  • Syncs with QuickBooks
  • Email invoicing
  • Custom receipts
  • Video tutorials
  • Tracks offline payments
  • Accepts all credit cards
  • No setup fee
  • Free mobile application

18) Shopify

The advanced SEO and analytics features enable the user to pick a template, optimize its design, add a product catalog, and create blog posts. Tracks customer purchases and shopping cart transactions with Google Analytics integration. Creates store performance benchmarks with built-in analytics.

Noteworthy Features

  • Lets you use your own domain name
  • Sells on Facebook or in store (POS)
  • Includes abandoned checkout recovery
  • Features 70 payment gateways
  • Translates in 50+ languages
  • Integrates with dropshippers or fulfillment centers
  • Search engine optimized (SEO)
  • Offers product reviews, discount codes and coupons
  • Provides a full blogging platform
  • Features social media integration
  • Includes unlimited bandwidth

19) Vendio

Provides easy listings for eBay, Amazon, Facebook and your web store. Vendio features inventory control, sales and order management, email marketing, a shopping cart with drag-and-drop useability, and an analytics report. Integrates with Google Analytics.

Noteworthy Features

  • Ad-free shopping cart
  • Customizable web store
  • Real-time inventory management
  • Amazon Seller Central
  • Vendio Image Watermarking
  • Accepts Authorize.net, PayFlow Pro and PayPal
  • Offers eBay market research
  • Provides order management
  • Includes shipping management
  • Automated feed to Google Product Search
  • Features SEO guide and features for web store
  • Offers reporting and analytics

20) SearchmetricsSearchmetrics

Searchmetrics is a content experience and SEO suite that brings rankings and traffic benefits to brands. This suite helps by removing guesswork in online optimization. It offers competitive insight and market analysis.

Noteworthy Features

  • Helps brands boost their online visibility through harnessing SEO and content marketing
  • Helps brands reach the right prospects at the right time
  • Lets brands leverage the most advanced forecasting and analytics

Keyword Targeting Guidelines – How to Use Keywords on a Page

Keyword Targeting Guidelines – How to Use Keywords on a Page


Without SEO, websites can’t do much on the internet. In fact, many will fail to get more than minimal attention. Because of this, it’s obvious to see that SEO is important but do you know why?

Well, the answer is – keywords. How you use keywords makes a huge difference in the success of the website. The value of keywords gain a new dimension and increased value when you want to leverage organic search results to increase traffic.

There are plenty of places to use keywords to boost a website’s value on the internet. But it’s important to understand the best places to put the keywords in order to reap the benefits. This means you need to understand keyword targeting guidelines and how to properly use keywords on a page to improve the visibility of the website and add more value to its usability.

Keyword Targeting Guidelines

So, you have all your keywords sorted out after spending some time on keyword research. And now you want to get their placement right. Well, let’s look at some places where your keywords can be set to increase the site’s SEO.

1. Title Tags

The title tag on each page should include the most relevant keywords as it’s what not only search engines will scan first but also the first thing visitors see in their browsers.

2. Meta Description

Your major keyword/s should be included in the Meta description. As most search engines truncate anything longer than 160 characters, it’s important that your meta description is short and informative. The ideal meta description is between 150-160 characters in length.

3. Meta Keywords

Departing from the earlier norms, search engine algorithms now have some relevance for Meta keywords but with some caveat attached. So, the Meta keywords have to be relevant to the page content. Thus the keywords should be both website and page-specific.

4. Headers and Subheaders

Titles and subheaders in the content are one of the most important places to put keywords. Here, the strategy should be to use the keywords in a clear and relevant manner.

5. Page Content

The page content is perhaps the most prominent place on the website and should include some keywords. However, you should be careful about not exceeding the standard keyword density rules. So, be sure to write normally and let the keywords flow naturally to get the best SEO results. Writing this way will also make your content easy to read.

6. Link Text

The kind of keywords used in link text establishes the link strength which has a significant impact on SEO. So, make sure you only use specific keywords in the link text to increase page relevance.

7. Alt and Title Attributes

Alt and Title attributes do much more than just increase usability. You can leverage them to get more copy onto your page, and that copy should include relevant keywords.

Following these keyword targeting guidelines will help you learn the best places to put keywords on your web pages to help you increase search engine ranking, gain more visitors and in turn, more sales.

9 Must-Have Tools for Website, Blog & Social Content Creation

9 Must-Have Tools for Website, Blog & Social Content Creation

Content Writing

As content marketing grows, web developers continue to create content marketing tools that every marketer should be aware of. These website content creation tools give you an edge, providing inspiration and saving time and money in many areas of web marketing.

1) Hemingway EditorHemingway Editor

Web writing needs to be simple and clear. Named after the famous author who specialized in straightforward prose, Hemingway Editor identifies unnecessary complexity in your writing so that you can remove it. This app looks for complex sentence structures, common errors, passive voice and other markers of hard-to-read writing. Each issue is highlighted with a different color, providing a useful guide for the writer to improve.

2) CanvaCanva

This design software for non-designers gives the user access to professionally-designed templates, as well as thousands of stock images. Canva’s designs are useful for web content such as social media banners, blog graphics and presentations. Depending on your needs, Canva has a free option and a paid version.

3) Unsplash

Unsplash is a free stock photo site with high-resolution photos for your use. Because the images are licensed under the creative commons license, you are free to use, modify and publish any of these photos.

4) PixlrPixlr Editor

Pixlr is a free, high-quality photo editor that offers the level of functionality that most businesses need to edit their images. Add effects, crop, rotate and make simple touch-ups in a web-based tool.

5) Soovle

This web tool lets you enter any topic and gives you keyword suggestions from several top sites and search engines, such as Google, Bing and Amazon. When you need a little inspiration to find keywords variations, Soovle helps immensely. It also lists the current top search terms in alphabetical order, with icons showing where each term is trending.

6) Portent’s Content Idea GeneratorPortent Content Idea Generator

This simple web tool helps you create engaging and attention-grabbing headlines for your web content. Simply type in your topic to the Content Idea Generator and hit enter to get an idea. Click the refresh icon to get more ideas to inspire you.

7) Proofread.GrammarBaseProofread.Grammarbase

Upload your text into this web tool for a quick analysis of spelling and grammar. For more extensive editing services, you can hire Proofread.GrammarBase‘s editors to go over the text with a fine-toothed comb.

8) CoSchedule

CoSchedule helps organize campaigns and projects with an editorial calendar and workflow management tools.

9) GrammarlyGrammarly

Grammarly is a browser extension that automatically checks your writing for spelling and grammatical errors. It’s like having a proofreader over your shoulder at all times and improves your writing while catching typos. Even professional writers and editors use this tool to enhance their work.

How to Choose the Right Content Creation and Automation Platform

How to Choose the Right Content Creation and Automation Platform

Content Automation

As an e-commerce business grows, its content creation needs multiply exponentially. Just as the catalog of product descriptions increases, so do the requirements for content across multiple channels. And because the internet never sits still, these channels and their formatting requirements are always on the move, making it difficult for businesses to keep up. Large-scale e-tailers rely on a team of writers and editors. Each of these factors adds complexity to content creation.

In order to simplify, strategic marketers look to content management tools to keep everyone organized and streamline their workflow. Content creation platforms can automate many tasks and keep the work moving forward efficiently. But what factors go into making the best content-focused automation tools?

Ideally, the platform should:

  • Fit the needs of everyone on the content team
  • Provide appropriate access to content experts, SEO masters and project managers
  • Help the team develop and enforce custom brand guidelines
  • Offer easy set up for different roles in the workflow (from keyword research all the way to QA)
  • Allow the organization to define a custom workflow for each content project
  • Support publication to all popular e-commerce platforms
  • Include compatibility with major content management systems on the market
  • Automate as much of the workflow as possible in order to deliver maximum efficiency

Here’s an in-depth look at the top four features of a powerhouse content creation platform.

1) Workflow ManagementWorkflow Management

Every project is different, and so every project requires a different approach. The approach starts with high-level planning and workflow. A strong content management tool offers complete control over every step in the content lifecycle. When you’ve got multiple projects on the go (and what organization doesn’t?) your platform should track each campaign so everything stays organized and flows properly.

2) Workforce ManagementWorkforce Management

The more people you have on your content team, the more challenging it can be to keep everyone on the same page. A robust content creation platform does just that, allowing easy communication and synchronization between every team member. With real-time updates, managers can get answers quickly when deadlines are looming and push notifications to team members as needed. Workforce management tools are also essential to evaluating a project and looking for areas to improve.

3) Brand Guidelines

Every brand has standards: grammatical preferences, tone, special terms, forbidden terms and the like. These need to be displayed and enforced throughout all content areas. For projects with particular formats, brand guidelines are often adjusted to stay within content parameters. A proper content creation platform displays and enforces brand guidelines while giving project managers the ability to add special instructions where needed.

4) Content Modules

A strong content creation platform provides customized formatting capability to simplify content deliveries and publication.

Meet the CrewMachine Team at Share16 in San Francisco

Meet the CrewMachine Team at Share16 in San Francisco

Business & Entrepreneurship

From October 24 to 26, San Francisco will play host to the Share16 conference, and invite the world of digital marketers to share ideas, learn new tactics and get a front-row seat to the latest digital marketing innovations. Some of the world’s top SEO, content and digital brand marketers will join industry thought-leaders for a series of keynote and small-group sessions.

At Share16, participants will benefit from an industry-driven agenda, as well as networking and collaboration opportunities throughout the weekend. With real-world case study session and an effective peer-to-peer approach, the Share16 conference’s goal is to boost your career and elevate your brand’s performance.

Learn from speakers that represent some of the world’s top brands, including Alex Volk, Director of Traffic and Content Strategy for Microsoft; Adam Singer, Analytics Advocate from, Google Analytics; Amy Shipman, HP’s Global Digital Go-to-Market Strategist; and Jonathan Schmucler, YouTube’s Global Expert of Branded Content Strategy. Share16’s list of industry experts also includes the likes of Kelly Rivard, SEO Strategist for Hallmark Cards; Cindy Phan, Sr. Manager of Digital Demand Strategy for VMware; Dave Lloyd, a Principal Consultant of Optimization and Personalization at Adobe; Khurrum Malik, Head of North America Direct Response Product Marketing for Facebook; and Joyce Boland, VP of Global Applications Marketing for Oracle.

Through lively discussion with industry experts, the Share16 digital marketing conference fosters professional development and a deeper understanding of changing digital trends and dynamics. Case study sessions will examine industry best practices and offer the opportunity for participants to learn how other marketers are addressing the challenges of the industry.

Watch for CrewMachine’s team throughout conference sessions, including Alok Jain, Co-CEO & CMO; Deepak Goyal, Co-CEO & CTO; Rahal Shah, Chief Product Officer; Brad Curtis, VP of Sales; Houston Jayne, Customer Success; and Padmini Murthy, Marketing. Talk to us about solutions to help organize your digital marketing and streamline your content marketing.

Opportunities to learn and boost your performance abound at the Share16 conference. Don’t miss out on this unique occasion.

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