You’ve hired a great writing team and done your market research. You’re convinced that your blog is share-worthy and engaging. But the posts aren’t gaining enough traction to drive conversions. Unless you’ve considered blog SEO optimization, even heavy traffic might drive sales if it’s not the right traffic.
You want to capture the attention of potential buyers just as they’re seeking solutions that you offer. A motivated reader is much more likely to buy than a reader who happened on your blog accidentally. Search engine optimization is the process of setting your blog up so that readers who have specific questions will find you when they seek answers. Those readers are primed for a purchase and are therefore your most valuable audience.
The way to attract this audience is to improve your search engine rankings. Here are some tips for blog optimization that will get your brand noticed by the right people at the right time.
1) Domain and Hosting
Selling with your own unique domain makes your URLs unique, and therefore more credible in Google’s eyes.
2) Keyword Research
Incorporating keywords to improve organic search rankings is a good start. But unless you make sure that people are actually searching for the terms you use, you won’t get a lot of ROI. Take the time to use analytics tools to discover which keywords will have the most impact.
3) Keyword Use
Although the science of blog optimization is new, there are some ironclad rules about where and how to use keywords. To improve your page’s chance of getting indexed, your primary keyword should appear in the:
- Article title
- Anchor text
- Title tags
- Meta description
- Body text
4) Content Quality
Readers will only stick around for high-quality content. This means articles that solve a reader’s problem, answer her questions and give her more background information about your area of expertise. So before you add any content at all (articles, videos, images) always ask how valuable it will be for your site visitors.
5) Natural Backlinks
Search engines take into account the credibility of your links. Be sure that you link to sites with accepted authority to increase your credibility, and therefore search engine rankings.
6) Blog Subscribers
Make sure it’s easy for interested readers to follow your blog by offering an RSS feed or email subscription button. This will remind readers every time you have a new post, keeping your brand top of mind.
7) Social Media
If your content is already shareworthy, make it easy to share. Include sharing options for as many social channels as possible so that readers can post links to your site and share them with interested friends and family.