Seven Tips for Successful Blog Optimization

Seven Tips for Successful Blog Optimization

Business & Entrepreneurship

You’ve hired a great writing team and done your market research. You’re convinced that your blog is share-worthy and engaging. But the posts aren’t gaining enough traction to drive conversions. Unless you’ve considered blog SEO optimization, even heavy traffic might drive sales if it’s not the right traffic.

You want to capture the attention of potential buyers just as they’re seeking solutions that you offer. A motivated reader is much more likely to buy than a reader who happened on your blog accidentally. Search engine optimization is the process of setting your blog up so that readers who have specific questions will find you when they seek answers. Those readers are primed for a purchase and are therefore your most valuable audience.

The way to attract this audience is to improve your search engine rankings. Here are some tips for blog optimization that will get your brand noticed by the right people at the right time.

1) Domain and Hosting

Selling with your own unique domain makes your URLs unique, and therefore more credible in Google’s eyes.

2) Keyword Research

Incorporating keywords to improve organic search rankings is a good start. But unless you make sure that people are actually searching for the terms you use, you won’t get a lot of ROI. Take the time to use analytics tools to discover which keywords will have the most impact.

3) Keyword Use

keywords to improve organic search rankingsAlthough the science of blog optimization is new, there are some ironclad rules about where and how to use keywords. To improve your page’s chance of getting indexed, your primary keyword should appear in the:

  • Article title
  • Anchor text
  • Title tags
  • Meta description
  • Headings
  • Subheadings
  • Body text

4) Content Quality

Readers will only stick around for high-quality contentReaders will only stick around for high-quality content. This means articles that solve a reader’s problem, answer her questions and give her more background information about your area of expertise. So before you add any content at all (articles, videos, images) always ask how valuable it will be for your site visitors.

 

 

5) Natural Backlinks

Search engines take into account the credibility of your links. Be sure that you link to sites with accepted authority to increase your credibility, and therefore search engine rankings.

6) Blog Subscribers

Make sure it’s easy for interested readers to follow your blog by offering an RSS feed or email subscription button. This will remind readers every time you have a new post, keeping your brand top of mind.

7) Social Media

If your content is already shareworthy, make it easy to share. Include sharing options for as many social channels as possible so that readers can post links to your site and share them with interested friends and family.

10 Crazy and Effective Call-to-Action Tips for E-commerce Product Pages

10 Crazy and Effective Call-to-Action Tips for E-commerce Product Pages

Business & Entrepreneurship

Call to action marketing is just that: a request to your reader to take some further action. That action can be anything from “Download Our E-book”, “Join Our Mailing List”, or simply “Add to Cart”. In the e-commerce world, every call to action has one eventual goal: conversion, a.k.a. a sale.

Typically, calls to action appear on buttons designed to capture the reader’s attention. Their visual appeal, placement and language can make or break a site’s conversion rate. This is a case where paying attention to seemingly minor details can make a huge difference in a business’ success. The following call-to-action tips for e-commerce ensure that you’re taking all the right details into account.

1) Action!

Start your call to action with a verb. This keeps the text active and addresses the reader directly. Great examples include: Download, Buy or Join.

Call-to-Action Buttons2) Consider Color

Call to action marketing must always walk the line between too subtle and too intrusive. This is especially true when you consider the color of you CTA (call-to-action) buttons. Try a contrasting color that fits within your existing color scheme. Orange and green are generally preferred for CTA buttons, but feel free to try some A/B testing to tweak your choice and see which color works best for you.

3) Shape Shift

The shape of a button alone can set it apart from the other graphics on your e-commerce product page. Try the super sophisticated “squint test” to see if your button stands out. As with color, test to see which shape is most effective with your audience.

4) Use a Large Font

Every customer should be able to read the text easily and clearly. Stay away from anything so large that it comes off as obnoxious, but ask yourself if 81-year-old you would be able to read your call to action without squinting.

5) Short Crisp Text

Call to action marketing language is like poetry. It needs to convey a lot with as few words as possible. Long phrases on a button are unappealing and hard to read.

6) Stick to First Person

Using first person keeps the text relatable and keeps the focus on the reader. Consider the difference between “Download Our E-Book” and “Get My Free E-Book.” Call to action marketing should always center on the reader’s needs.

Create Urgency7) Create Urgency

This is a time-tested strategy. Buyers who feel they might miss out on a deal are more likely to click through. Try substituting, “Join Our List” with “Sign Up and Get 50% Off Today.”

8) Above the Fold

This placement term harkens back to the days of newspapers, where any important information needed to be printed on the front page, above the fold, so it would be seen immediately. The internet equivalent is placement on the first screen, above where a reader would have to scroll down. If you want people to click your call to action, they have to see it first.

Placement Order9) Placement Order

When you have multiple options for your user, always highlight the most important call to action first. For example, ‘Add to Cart’ or ‘Buy Now’ should be more prominent than ‘Save For Later’ or ‘Share With Friends’.

10) Spice it Up

Don’t be afraid to highlight your call to action buttons with tasteful graphics. Or, if your design is meant to be a bit cheesy, feel free to play with that and add animated objects, such as stars or arrows, to highlight the CTA. Just make sure you always stop short of headache-inducing visual clutter.

5 Essential Types of Content For eCommerce Websites

5 Essential Types of Content For eCommerce Websites

Content Writing

Paring down your web content to the essentials improves your SEO by removing irrelevant information that dilutes your message. The ultimate goal of SEO, after all, is not just to deliver traffic to your site, but to deliver a specific audience. This is where quality, not quantity, serves you best.

As such, the content for your e-commerce website must attract the right visitors, then meet their needs with informative, useful content and a pleasant user experience. That’s the value your site offers, and below are the most important ways to offer it.

1. Blog Posts

One of the most cost-effective ways to drive traffic to your site, blogs offer information for consumers at all stages of the buyer’s journey. Whether your visitor is just considering a problem, researching product solutions or ready to purchase, your blog is an excellent long-form way to connect. It offers a space to give more in-depth product information or engage with the issues your audience is facing.

2. Product Demo Videos

Product Demo Videos

Product information and demonstrations on video gives a potential buyer confidence and a realistic set of expectations.

Product demo videos are crucial to a healthy e-commerce content strategy. They fill in the gap that exists between bricks-and-mortar stores, where customers can examine potential purchases in person, and online stores, where it’s impossible to try before you buy. Viewing product information and demonstrations on video gives a potential buyer confidence and a realistic set of expectations. If your budget doesn’t allow for videos for every product, start with the best sellers and work your way down the list.

3. Customer Reviews

Posting customer reviews lends credibility to your site and should be part of any e-commerce content marketing plan. This gives you the opportunity to highlight good reviews while dealing with unsatisfied customers right away. Most buyers now read reviews before purchasing, so this easy-to-implement strategy is worth the time it takes to set it up.

Social Media Interactions4. Social Media Interactions

These two-sided interactions give customers a chance to better understand your brand and gain confidence in the way you deal with other customers. Similar to reviews, social interactions give you a chance to shine a light on your customer service and build your credibility.

5. FAQs

FAQs cater to customers who enjoy researching a product from every angle before buying. They give your e-commerce content strategy a boost because they offer a detailed way to describe what you product can, and can’t, do.

Next Generation Enterprise Platform That Powers E-Commerce Content

Next Generation Enterprise Platform That Powers E-Commerce Content

Ecommerce

CrewMachine: A Next-Generation Content Creation Platform

Digital marketing agencies and SEO experts face a daunting task when it comes to e-commerce content. They must coordinate product descriptions, sometimes thousands of them, so that the descriptions are accurate, search engine optimized, up to date and conversion oriented. New ways of doing business require new tools and the best e-commerce solutions include content creation platforms.

The best e-commerce platforms deliver intelligent content management for catalogs, promotional content like blogs and third-party marketplaces. They also identify optimization opportunities and streamline the workflow for small and large teams alike.

Enter CrewMachine, a next-generation enterprise e-commerce solution for creating, sourcing, managing and syndicating content across multiple channels. CrewMachine enables digital marketing teams to coordinate multiple roles and simplify their tasks for efficient and up-to-date publishing, all designed with e-commerce in mind.

A Quick Overview

The CrewMachine platform:

  • Supports all popular e-commerce platforms
  • Is compatible with leading Content Management Systems (CMS)
  • Manages roles for every member of the content team
  • Assists with defining and enforcing custom brand guidelines
  • Lets businesses of any size set up and manage their content workforce by role
  • Enables identification and definition of different projects according to types of content
  • Includes automated custom workflows for project efficiency
  • Allows teams to handle specialized content according to custom brand guidelines
  • Ensure effective workflow management, even with multiple teams or a fluctuating workforce

CrewMachine’s Major Features

Workflow Management1) Workflow Management

This gives managers control over the workflow of your content projects. Set up your won custom workflows and oversee each stage of the work. From keyword research to writing to editing and SEO optimization, CrewMachine keeps everything organized.

2) Workforce Management

Communicate easily with your team and keep everyone on the same page. Managers can give direct assignments, assess and organize the team with tags and ratings. Everyone is kept informed with email notifications straight from the platform.

3) Brand Consistency

CrewMachine lets you develop creative briefs and enforce your brand guidelines across content projects. Negative filters let you set up custom alerts for prohibited words or phrases, reminding everyone of the desired tone for your content.

Content Module4) Content Modules

CrewMachine’s flexibility lets it handle different kinds of content projects. Whether you team is working on a blog, an article, a landing page or a product description, the content will be formatted with a custom interface and the appropriate content module.

One size never fits all, which is why CrewMachine is flexible and customizable. At the same time, its automation allows teams to manage a large amount of content with brand-specific standardization so your message stays clear and consistent.

6 Ways to use Social Media to Strategically Build Your E-commerce Brand

6 Ways to use Social Media to Strategically Build Your E-commerce Brand

Ecommerce

Like it or not, our lives take place increasingly on social networks. This is where we keep in touch with friends and families, make important business contacts, and learn about new products and services. In this landscape, an e-commerce social media strategy is crucial to any business’ marketing success. As such, it’s not surprising that companies are devoting an increasing amount of their marketing budgets to social efforts. Here are six ways to leverage social media for e-commerce success.

1) Use Social Buttons

Start by placing social network buttons on your product pages. This encourages customers to share your products with their networks, which boosts your visibility. Your products should be represented across appropriate major social channels to keep them top-of-mind for your customers.

Customer Reviews2) Include Customer Reviews

Customer reviews are an excellent way to build trust with your target demographic. Don’t worry about the impact of the odd negative review. This lends authenticity to your reviews and gives you an opportunity to show that you take customer service seriously, by showcasing your helpful responses. Consumers frequently rely on reviews to make their purchasing decisions, so the more reviews the better. Highlighting particularly positive reviews is a trusted way to enhance any e-commerce social media strategy.

3) Select Suitable Social Networks

It always makes sense to research your target market and leverage the social media networks they use most often, rather than spread your marketing resources too thin. Do you sell to professionals? LinkedIn will likely provide more shares and leads than Twitter. The general wisdom is that Facebook, because of its large audience, should be leveraged for any type of business. Learning about your audience’s social media preferences should be part of your basic market research.

4) Share Unique and Engaging Content

A presence by itself will do little to drive conversions. Your content needs to be unique and engaging, and should focus on educating, entertaining and interacting with the audience. Make sure your content is clear and informative.

Video and Imagery5) Post Videos and Imagery

Readers tend to stop scrolling when they see interesting images or entertaining product videos. Consider making a product-related video for each of your products. Be sure all your videos have a high production value and answer potential questions, as well as attract attention. Remember also to include still images and infographics, which are more likely to sway purchasing decisions than plain text.

6) Focus on Engagement, Not Selling

Use the ‘social’ aspect of social media to respond to queries and troubleshoot customer problems. Social media for e-commerce should focus on the relationship with customers, not on a hard-sell approach. This is how brand trust is built. The conversions will follow naturally.

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