How to Win the Amazon Buy Box

How to Win the Amazon Buy Box


Amazon is a leading marketplace for e-commerce sellers and one that businesses can’t afford to ignore. Once you’re listing on Amazon, the Holy Grail of sales is known as the Amazon Buy Box.

What is the Amazon Buy Box?

The Buy Box is a small box link on the right-hand side of a product listing that leads the buyer to purchase from a particular listing. Since many identical goods on Amazon are offered by multiple sellers, only one Buy Box is awarded for each product. As you can imagine, it’s a huge competitive advantage to have the Buy Box beside your listing. So how does Amazon determine who gets the prize?

Buy Box Eligibility

Amazon Buy BoxAmazon uses a complex algorithm to determine who wins the Buy Box, but there are specific goals you can meet in order to increase your chances. Firstly, you need to be considered a Featured Merchant, which requires three months of selling with a good record.

Other criteria include:

  • Performance metrics of the product
  • Order Defect Rate (this is based on feedback, chargebacks and claims). If the ODR reaches one percent, you lose your eligibility.
  • Customer service quality (determined by product price, and shipping and fulfillment options)
  • Length of time as a seller on Amazon

Five Ways to Win the Amazon Buy Box

Competitive Pricing1) Competitive Pricing

Amazon understands that customers demand competitive pricing. Stay on top of your competitors’ pricing. You don’t necessarily need to have the lowest price for a given product, but your price should be considered reasonable. Make sure you include shipping in your calculations and look to the current Buy Box holder for a pricing guideline.

2) Use Fulfillment by Amazon (FBA)

This Amazon service requires you to ship your products to Amazon, where they control fulfillment issues such as storing, selecting and sending inventory as orders come through. FBA products add value for the customer, as they’re eligible for one-day and free delivery options. This leads to better reviews and an increased likelihood of winning the Buy Box. Typically, Amazon awards the Buy Box to FBA sellers more frequently.

Plan Your Inventory3) Plan Your Inventory

A cardinal rule for those who sell on Amazon is to keep your inventory up to date and well stocked. Running out of stock reduces your chances of winning the Buy Box because it increases your ODR (Order Defect Rate) through order cancellations and poor reviews. Use inventory tracking software to keep your numbers up to date and lower the risk of overselling.


4) Speedy Shipping

Efficient shipping plays a significant role in winning the Buy Box, but make sure that you don’t favor speed over customer satisfaction. This problem is generally solved by using the FBA service.

5) Seller Feedback and Quick Response

Your customer ratings directly affect your Buy Box chances, so remember that the customer is always right. Both product and seller feedback are considered in the Amazon Buy Box algorithm. Aim for a 98 percent rating or higher. It is also essential to respond quickly to customer inquiries and to work with customers to improve their satisfaction when things occasionally go wrong.

Take advantage of the CrewMachine platform and our content experts at eZdia to grow your e-commerce business through smart content and effective strategy. We understand e-commerce challenges such as how to win the Amazon Buy Box and can give your business the competitive edge it needs to thrive.

How to Increase Conversion Rates on Your Product Pages: Five Pro Tweaks

How to Increase Conversion Rates on Your Product Pages: Five Pro Tweaks

Business & Entrepreneurship

Are your visitors abandoning their carts before the final sale? It may be time to make a few changes. The product page is central to your e-commerce conversion rate and it’s your first stop to make an immediate impact on your sales.

An excellent product page provides valuable information about the product, builds trust with visitors and ultimately converts visitors into buyers. With a few minor changes to your product pages, you can kickstart your e-commerce conversion optimization and gain a competitive edge.

1) Get Smart With Images

People like to see products before making a purchase, so a clear and appealing image is extremely important. Make sure that the first image to load is the best image and be sure to include images from multiple angles. A clean consistent background helps the product stand out and a zoom feature lets the viewer examine product features and get a clear idea of what to expect.

 Stock Supplies2) Display Your Stock Numbers

Showing stock supplies is an easy way to increase conversion rates. A dwindling supply sends a message of urgency to buyers who don’t want to miss out on a purchase. This is a highly effective method to increase follow-through with sales.

3) The Trust Factor

Most customers today base their purchase decisions on reviews. Make sure you’ve got a solid review program and your positive reviews are on display. Online purchases can also decline when customers lack trust in your encryption security. Put people’s minds at ease by displaying safety logos and trust seals to boost your credibility.

4) Questions? Answers!

Frequently Asked Questions FAQ Problems Concept

Adding an FAQ section and investing in a live chat feature answers questions so visitors can make purchases with confidence

Many customers have questions before a purchase. When these remain unanswered, customers are less likely to follow through with the purchase. Adding an FAQ section and investing in a live chat feature answers questions so visitors can make purchases with confidence. As a bonus, live chat transcripts can be stored and analyzed for future ecommerce conversion optimization.

5) Every Second Counts

The loading time of your page is a crucial metric that will encourage or discourage purchases. Streamline your product page template for quick loading so that high-resolution images, zoom features and live chat appear as soon as possible, ideally under two seconds. Product page loading speed is a crucial factor in how to increase conversion rates, so be sure to consider it whenever you add new features.

At CrewMachine, we understand the importance of e-commerce conversion optimization. Our team of experts have designed a platform aimed at analyzing and optimizing your product pages. With our experience and your industry knowledge, let us give you a competitive advantage.

Social Commerce: How to use Social Media Platforms to Drive More E-commerce Sales

Social Commerce: How to use Social Media Platforms to Drive More E-commerce Sales

Business & Entrepreneurship

Ten Tips For E-commerce Social Media Marketing That Sizzles

Once you’ve got your e-commerce site up and running, the next hurdle is to attract attention. E-commerce lives or dies by traffic numbers and social media is one of your most important tools to drive traffic to your site. More than increasing traffic alone, e-commerce social media marketing – when done right – offers unique ways to connect with customers and influence their buying decisions. Below are ten ways to leverage the power of social media for e-commerce.

 Search Engine Optimization1) Optimize Your Posts

Attract new followers by using tried and true SEO techniques in conjunction with social media. Using Google AdWords and Analytics, identify the keywords your target market uses to search for information related to your business. Incorporating these keywords increases the visibility of your posts and attracts a larger audience.

2) Learn What’s Shareworthy

This sounds like common sense, but think about how many brands post about themselves, oblivious to the needs of their customers. Instead, think like a customer. What information is useful, surprising or interesting? What kinds of posts do you tend to share? Keep on top of trending stories and news so you can relate your posts to current events. It’s OK to post purely promotional updates, but be sure that they’re well balanced with helpful tips and shareworthy information.

Share Positive Reviews3) Accentuate the Positive

Humans are social creatures. We seek the opinions of others and in the world of e-commerce social media marketing, this means reviews should be front and center. Share positive reviews and expand on stories of satisfied customers. This both increases the confidence of existing customers and attracts new ones.


4) Share Share Share

Now that your content is shareworthy, make it easy to share. Place social media sharing widgets close to the content to make it easy for readers to extend your reach on platforms such as Facebook, Pinterest, Instagram, Twitter and LinkedIn. When promoting special offers, include share buttons to get the word out as quickly as possible.

5) Make it Visual

Images and videos are far more likely to capture a person’s attention than text-based posts. Make sure your visual elements are shareable and don’t forget to re-post customer-generated images of your products.

6) Put the Social in Social Media

Social media is intended, first and foremost, to be interactive. Social platforms offer the perfect opportunity to hone and express your brand voice while interacting with customers. Extend your customer service and brand education to social media so you can meet customers where they are. This includes answering questions, dealing with dissatisfaction, discussing products or services and thanking customers for their interest.

7) Maintain Consistency

Consistency is the key to maintaining trust. Any brand, and especially a relatively unknown brand, will quickly lose credibility if it abandons customers. Make sure, before you start any social media activity, that you can maintain your presence. It’s better to start on fewer platforms and stay consistent than to try to be everywhere with spotty participation.

8) Blog It

Adding Blog

Adding a blog gives you the opportunity to define your brand voice and offer more in-depth information to your customers

Adding a blog gives you the opportunity to define your brand voice, increase your search rankings and offer more in-depth information to your customers. Again, consistency is key, so set a workable schedule and maintain it. You can always ramp up content production in the future. Be sure to share your posts on social platforms to give them more exposure.

9) Use Hashtags

Hashtags make your posts easy to find through targeted searches and add you to the conversation on trending topics. But beware of using too many in one post. Used judiciously, hashtags will expand your reach exponentially, but used to excess they damage your credibility. A good rule of thumb is to always have more content than tags.

10) Keep it Short, Sweet and Sizzling

Learn to write crisp and compelling headings and introductions. You have very little time to attract a reader’s attention, so use it wisely.

How to give an Amazing Buying Experience to your Online Customers

How to give an Amazing Buying Experience to your Online Customers

Business & Entrepreneurship

Today, eCommerce has taken the world by storm. The ability to shop online has brought flexibility and comfort to consumers, and online stores are abundant. If you are selling products to shoppers online, you should know the right tactics to use to attract their attention. It’s important to provide them with something that’s both enjoyable and easy. Here are a couple of points that will help improve the online shopping experience for your customers.

1. Easy navigation through the pages

Customers should be able to navigate easily through your website. Nothing enhances the eCommerce customer experience better than visitors being able to find what they are looking for in as few clicks as possible. Implementation of the auto-scrolling option also helps to keep their interest. Remember, the search function is one of the most valuable tools when someone first visits your site. The easier it is for them to find the product they need, the happier they will be.

2. A good graphic speaks a thousand words

Video and ImageryRemember that well-known, generic and popular products still need quality graphics. Online shoppers are very particular about the visual appeal of items. They want to make sure that they’re getting exactly what they want.

Also, the graphics and images should be as accurate as possible. A website without great images is not likely to get many clicks and even fewer sales.

The photographs must be high-quality and taken from different angles so that the customers can zoom in and check out as many views of the item as possible.

3. Excess content kills the feel

When it comes to creating content for your online products, remember “less is more.” A page that’s overcrowded with content – be it text, images or videos – can be difficult to navigate and the customer may quickly lose interest. Too much content can also be so distracting that the visitor never makes a purchase.

4. Customer reviews play a role

Surveys say that over 56-percent of potential customers prefer to use websites with reviews when shopping online, and they are often trusted more than product descriptions. Ensure your customers enjoy a positive shopping experience and can see what others think of your products by posting customer ratings and reviews.

 Information on Product Availability5. Information on product availability

It is often very frustrating to search and place an order for something only to find that it is discontinued, out of stock or not available to a particular location. Make sure you post the availability of every item on the product page so that your customers know if there may be a delay or problem with the shipment.


6. Easy-to-find contact info

It’s sometimes surprising to find that many large online shopping agencies don’t have their contact information readily available. Customers don’t want to waste their time searching for contact information, and it may make them decide not to make a purchase. Make sure your contact information is easy-to-find on every page of your website.

7. Offer live chat

Live Chat Not all eCommerce agencies have this, but it’s a good idea to provide live chat to your shoppers. It’s been proven that it has increased conversion rates of many websites as potential customers can get instant answers to their questions without having to make a phone call or wait for a response to an email. Live chat can also give you real-time feedback on products, prices and customer satisfaction.

8. Personalized e-mail marketing

Marketing through personalized e-mails adds value when it comes to customer retention. These e-mails generally cater to the individual needs of customers by answering questions, taking care of concerns and offering as much support as necessary. E-mails can be related to transaction concerns, help with purchase decisions, inform about offers and deliveries and much more.

9. Faster and efficient site performance and usability

While attempting to make an online purchase, a customer can become irritated if the site takes too long to load. A good eCommerce customer experience includes a fast load time, regardless of their internet connection speed. The longer the site takes to load the faster the customer’s excitement drops, which can result in a lack of sales.

Not only this, but your site’s usability also plays a critical role. Shopping cart issues, broken links and transaction errors are very common problems that ruin the online shopping experience. Make sure any issues are taken care of quickly.

10. Enriched mobile experience

With over 50-percent of this generations users moving from desktops and laptops to mobile devices for almost everything, it is important to upgrade your mobile eCommerce strategies and technologies. Starting from the design of your website to navigations, e-mail services and transaction systems, everything needs to be designed with the needs of the mobile users in mind. By taking this approach along with smart categorization and easy functionality, you can quickly enrich the shopping experience of mobile users.

Secure payment11. Easy and secure payment

This is one of the most important aspects for online shoppers. For the shopper’s convenience, online websites must accept as many payment types as possible, and the transaction process should be friendly and straight forward. A buyer who gets an assurance of security and privacy when it comes to payment is often a satisfied customer. A well-explained instruction page that guides shoppers through the purchasing process adds to the convenience.

12. Promotion of business

E-mail marketing, SEO, online advertising as well as social media promotions keep customers updated about your products or services. These marketing activities also help increase brand awareness and ensure customers know about every change you make.

It isn’t any one particular function that makes or breaks a customer’s experience. Surveys show it’s a combination of competitive prices, availability of products, the variety of stock, various shipment options, quick delivery and product reviews – In a nutshell, everything. Just remember, every time you are making the experience enjoyable for a customer, you are creating a sense of loyalty with them. It doesn’t cost much to show small kind gestures that exceed the customer’s expectations. Optional registration, free returns, fast shipping services, free shipment, a wide range of products and easy check-outs are some of the features that will create a good impression and establish customer loyalty. Small services often reap significant returns.

12 Ways CrewMachine Makes Online Sellers’ Lives Easier

12 Ways CrewMachine Makes Online Sellers’ Lives Easier


CrewMachine is a content creation platform for brands and internet retailers to efficiently create, source, manage and syndicate their content on multiple channels. CrewMachine combines the best of CREW (human intelligence) and MACHINE (machine intelligence) to create scalable quality content for e-commerce. World top e-commerce companies and various other mid-size internet retailers use CrewMachine for cataloging and content creation.

Here are 12 ways that CrewMachine impacts the lives of hundreds of online sellers and makes them more efficient.

1) Single Place for all Product Information and Content

Images Attributes and Descriptions on CrewmachineSellers have different product-related content scattered over different platforms. Photographers provide images in Google Drive or Dropbox. Writers provide content in Word files or Excel sheets, while pricing and inventory-related information is stored elsewhere. Combining the scattered data is a headache. CrewMachine offers a platform that binds the catalog together. Our cloud storage protects the data that may otherwise get misplaced due to human error or a technical glitch.

2) Easy import From Various Formats

Importing content from various formatRetailers list their product catalog in different marketplaces. When catalogs are exported from different marketplaces, they come in all kind of files and formats. Sometimes these are large and complex excel files with macros enabled. CrewMachine allows you to import a variety of files from various sources (including your own e-commerce store) to one common platform. It then automatically maps your import file attributes to the available fields.



3) E-commerce Category Specific Custom Solutions

Each e-commerce category is unique. For example, the attributes required for a women’s dress differ from those for men’s formal shoes. With hundreds of different e-commerce categories, the list of product attributes is huge. CrewMachine provides category-specific custom solutions to sellers so they can focus on the attributes related to their target categories.


Crewmachine offers custom solutions for different E-commerce categories

CrewMachine offers custom solutions for different e-commerce categories. These solutions also help sellers understand the difference between “must-have” and “good-to-have” product attributes for individual e-commerce categories. As marketplace standards change, CrewMachine solutions are updated.


4) Gap Analysis of Your Product Catalog

Gap Analysis in E-commerce Product Catalog

Crewmachine helps sellers to find gaps in their product catalog and fill them with useful data.

When you’re dealing with thousands of products, the gaps may not be readily apparent. For sellers, it’s difficult to spot errors like missing mandatory attributes, missing images or images with backgrounds, spelling mistakes, unit-of-measurement errors, non-optimized product descriptions, uneven keyword density and more. CrewMachine makes the sellers’ life easier by quickly identifying these gaps and offering automatic suggestions to fill them.


5) Bulk Update on Missing Product Attributes

Bulk update on missing product attributesEvery category has attributes with common values for the entire catalog, or at least for a large set of products. For example, “sleeve style” in the case of women’s dresses or “number of seats” in the case of a baby stroller. Most marketplaces do not allow sellers to bulk update the attributes of their products. Even if they do allow this, the update can take weeks.

With CrewMachine, you can update the selected common attributes of hundreds of products in a matter of clicks.


6) High Quality (Machine Generated) Product Descriptions In Single Click

It can be difficult to create high-quality, unique product descriptions for multiple variants of the same product, especially if you’re working with writers who may not be equally knowledgable in all e-commerce categories. Many sellers simply copy the manufacturer’s descriptions, which are not buyer friendly or search engine optimized. Reusing the manufacturer’s descriptions is also likely to penalize your search rankings, since the content is not unique.

Crewmachine offers online sellers the power to build system-suggested baseline product descriptions that are rich in attribute data and keywords. This makes product description writing easy and cost-efficient for sellers. Our product descriptions follow all marketplace guidelines and the algorithm (called ‘GURU’) that results in these descriptions is constantly updated based on marketplace trends and information from hundreds of retailers. Sellers can tweak these descriptions and make any necessary changes in their guidelines to give a personal touch to the copy. This helps the machine learn from experience.

7) Suggestions for Blogs and Buying Guides for more sales

Why depend on marketplaces alone to drive your product sales? CrewMachine helps build regular blogs and buying guides that drive organic traffic and promote their brand and new product awareness. By analyzing your product catalog, CrewMachine suggests exciting and trending blog topics and buying guide titles. For example, if you have imported a catalog of young mens’ T-shirts, CrewMachine may suggest a blog about “What to Wear to Your Next Tinder Date” or a buying guide titled “What to Look for When Buying a Summer T-shirt”.

8) SEO Analysis Through Keyword Rank Checker Tools

Crewmachine helps Retailers to Understand the value of SEO and Content

Whatever good content you publish, it won’t matter unless someone is reading it. Retailers struggle to get more traffic to product pages, blogs and website, competing on search engines for a handful of keywords in any given category. CrewMachine helps sellers keep a track of their keyword rankings. CrewMachine clients can check their product page rankings on eBay, Amazon and Google for most vital keywords in a specific category. Keyword ranking is a key indicator of performance.

9) Better Customer Experience Through Rich eBay Templates

CrewMachine lets sellers create customized eBay templates in a matter of clicks for better conversion rates. Browse through the large number of free templates on the platform. These templates provide additional space on the eBay page where sellers can speak about their brand and other products as well. eBay templates engage the visitor, bring buyers closer to your brand and leave a good impression. Many sellers use their templates to elaborate on shipping and return policies as well. CrewMachine allows you to link your eBay stores to these templates.

eBay Templates and Amazon A+ Pages on Crewmachine

10) Amazon A+ Page Modules

For sellers on Amazon, CrewMachine helps build A+ pages through different modules. This results in a better buyer experience and more conversions. Sellers can build custom A+ pages on CrewMachine and copy the HTML to build future Amazon A+ pages.

11) Mobile Optimized Content

Mobile contributes to more than 50 percent of traffic both on Amazon and eBay. All the features of CrewMachine keep mobile optimization in mind. Retailers sitting in their stores or warehouses can easily click pictures of their products and upload them on CrewMachine for catalog completion. The templates and content generated on CrewMachine are optimized for standard smartphones.

12) Create Content on Crewmachine, Publish Anywhere

Updated content with all attributes and images can be downloaded in marketplace-ready formats or published straight from CrewMachine. Publish instantly on a standard CMS like WordPress, Adobe AEM or Magento. CrewMachine also supports API Integrations with other e-commerce platforms like Shopify, Volusion, BigCommerce and Weebly. Hundreds of sellers worldwide use the CrewMachine Content Creation Platform to build new catalogs or update existing catalogs with valuable product information and engaging content.

6 Reasons Why Ecommerce Brands Should Also Go Direct Selling To Customers

6 Reasons Why Ecommerce Brands Should Also Go Direct Selling To Customers

Business & Entrepreneurship

Six Direct Sales Advantages for E-Commerce Brands

Traditionally, brand manufacturers use distributors, big retailers and e-commerce marketplaces to sell their goods. In order to have a more direct relationship with consumers, brands previously needed to open bricks and mortar locations, with their associated overhead. The internet has leveled the playing field in this sense, offering direct-to-consumer (DTC) channels to companies of any size.

Brands with DTC channels take advantage of online stores to expand their reach. Direct sales tips abound for businesses of any size. Here’s why you should consider expanding your reach into DTC channels, as well as your traditional marketplaces.

1) Reap the Rewards

You put a lot of effort into promoting your brand and products. While large-scale e-commerce marketplaces offer lots of traffic, their audience comes at a cost. Opening an online DTC store removes the middleman, and all associated commissions and fees. You can continue to leverage a third-party marketplace’s audience by providing links to your site, where more product and brand information is available. The higher your search rankings on the internet, the more it makes sense to open a DTC channel on your site. At the same time, your direct sales will boost your site’s search ranking.

2) Keep the Focus Where You Want It

sOne of the harsh realities of large e-commerce marketplaces is that your product is one of many. As such, your product is unlikely to get any special attention. Typically, third-party retailers will only promote the products that are selling well, as these are the products that matter most to them. This makes it more difficult to break through in a huge e-commerce marketplace. One of direct sales’ advantages is the ability to highlight your products in a way that makes sense for your business.

3) Enhance the Shopping Experience

Direct selling provides the business opportunity to craft your brand message carefully and enhance customer experience. Large third-party sellers are focused on bulk sales and profits, not on your relationship with your customer. Creating DTC channels give you back that control which can only strengthen your reputation.

Revenue Stream4) Minimize Your Dependance on a Single Revenue Stream

The old adage about having all your eggs in one basket applies here. No matter how successful any revenue stream has been for you up until now, unforeseen events can change your revenue suddenly and drastically. The best way to hedge against profit loss is to create multiple revenue streams, and DTC channels are inexpensive to set up.


5) Make Your Store a Viable Option

DTC channels will reach new customers and will keep them from eyeing competitors’ products as they might otherwise do in a large marketplace. One of the most valuable direct sales tips is to do your research and provide competitive pricing and shipping rates in your own store.

6) Communicate with Customers More Effectively

Direct communication with your customers allows you to educate and inform them about your products in a more in-depth manner. Third-party retailers are less interested in this aspect of your business. They also have less at stake when it comes to the customer service associated with your brand. DTC channels allow you to control the customer experience.

DTC channels provide an excellent complement to listings in third-party marketplaces. They diversify your revenue streams and give you the opportunity to control your brand messaging and customer relationships.

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