CrewMachine is All Set to Disrupt the Enterprise Content Creation and Enrichment Market as a Simple Platform to Manage Complex Content

CrewMachine is All Set to Disrupt the Enterprise Content Creation and Enrichment Market as a Simple Platform to Manage Complex Content

Content Automation

eZdia, a leading content solutions provider for e-Commerce announced the launch of their cloud-based enterprise content creation platform – The CrewMachine. CrewMachine helps brands and agencies to create, enrich, analyze, and publish any type of marketing or e-Commerce content very easily.

Unlike other project, content marketing or content management tools, CrewMachine enables to handle all specialized content within the realms of regulated brand guidelines,helps to create effective workflows, and on-boards and manages all internal and external workforce seamlessly.

“The genesis and evolution of CrewMachine has been driven from the demand side and the need we’ve seen from our customers for a simple tool to manage complex content, says Deepak Goyal, the visionary CTO and Co-founder of CrewMachine. “This tool is especially useful for large e-Commerce brands and digital agencies who are constantly juggling with large volumes of different types of content,” he adds.

“We’ve got some big plans for CrewMachine in the next few years. We’re constantly adding new features, listening to the pulse of our customers, and making the infrastructure robust to scale faster, says Rahul Shah, Chief Product Officer of CrewMachine.

“The enterprise content market is crowded. There are a million tools to manage different aspects of content. But the market still needs that one tool to manage and monitor the lifecycle of specialized content (especially in e-Commerce) in one interface efficiently”, says Alok Jain, CMO and Co-founder of CrewMachine. “CrewMachine has been addressing this concern for several brands now and we think that this is just the beginning”, he added.

“The CrewMachine platform helped to create and manage different types of e-Commerce content and scale our large initiatives quickly without compromising on quality. The style guidelines established the much needed structure for such an initiative and brought out the best for Myntra’s Topline”, says Kaushal Thakkar, Sr. Product Manager at Myntra ( a large marketplace in India).

 Stay tuned to hear more from us on where we are taking CrewMachine. If you would like to read more about the platform, visit To see a demo, please reach out to us at

About CrewMachine

CrewMachine is a platform specifically designed for agencies and brands to manage large-scale content needs in a streamlined way. CrewMachine is completely customizable to your business needs and integrates seamlessly with all e-Commerce, content, and SEO platforms. We support all leading e-Commerce platforms and content management systems.

Media Contact: Padmini Murthy, eZdia, Inc, 4082194806,

Read the News Release Here

Deeper Inroads into Solving Real Problems With Our Content Platform! 2015 – The Year in Review Series

Deeper Inroads into Solving Real Problems With Our Content Platform! 2015 – The Year in Review Series

Content Automation

The Need for Specialized Content!

We’re almost at the finish line here with 2015, and as you might have guessed, this blog is our first of the ‘year in review’ series. I would like to pen down some of the greatest milestones the team achieved this year, and talk about the many ways in which we ‘crossed the chasm’ with our platforms, customers, solutions and community. I would like to start with CrewMachine, our content platform which made deeper inroads into every client engagement. We got a lot of validation from both new and existing customers that this tool works to manage content centric needs.

Content solutions has been our mainstay for quite sometime now. We’ve been servicing 7 of the top 10 internet retailers and the business has been growing fairly exponentially each year because the need to manage large scale content has always been one of the biggest burning needs. Over this year, we’ve seen that some of our large customers wanted to be more autonomous to manage different parts of the content lifecycle. They would want to create, enrich and publish content seamlessly from a sophisticated platform that would be run by their distributed teams. All this to bring greater efficiency and scale.

The Need for a Platform to Create Specialized Content

Content lifecycle would mean ONE platform where they could manage all content and workforce, configure complex workflows depending on content type, brand guidelines and templates, publish all of this to their content management system or to an e-commerce platform, and of course track the progress of this content through a content intelligence system.

CrewMachine became our answer to most of these exposed nerves. Whether you’re an enterprise running large scale content projects in e-commerce or others, whether you’re an agency servicing multiple customers’ projects, Crew Machine is your stop-shop to create and scale specialized content easily and speedily.

Just to go over what CrewMachine is exactly? In simple terms, it is a cloud based content solution designed to create, enrich, manage and publish specialized content at scale. This tool is designed and configured for both large brands and agencies as the one stop-shop for specific content lifecycle management needs.

How CrewMachine Addresses This!

Business people meeting at office

Completely customizable interface for creation of specialized content solutions. For e-Commerce content, we provide complete support to create and enrich catalogs, product /category pages and blogs. Each content type has specific attribute fields, optimization metrics and workflow configurations associated with it along with a provision to publish it directly to any marketplace or content management system.

Complete brand guideline management through creative briefs, negative filters and templates –  All these guidelines would be defined at the set up level and could be associated with specific projects and content types. This is especially beneficial for new writers injected into the system to stay within the bounds of the brand.

Complete workforce and content workflow management – Every piece of content has to go through approval hoops. Different types of content follow different approval flows. CrewMachine helps to configure standard as well as custom workflows and let’s you assign specific flows to different types of content. Most of the content’s journey can also be automated by using these workflows to a large extent. All of the internal and external workforce including writers, SEO experts, editors and QA folks can be managed in the workforce interface. This includes the ability to tag writers based on their expertise and skill level, maintain their ratings and their overall cost etc.

All this is fluff, unless you see the platform in action and understand how it can be customized for your needs. If you would like to take a peek at it, please contact me. You’ll also be seeing a lot of brand traction in the early part of next year. My next blog will be about an offshoot of CrewMachine. How we took CrewMachine to solve a larger problem for marketplace sellers and how that idea is already validated by large marketplaces today. Stay tuned!

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