eCommerce Product Videos: How to Use Videos to Increase Your Sales?

eCommerce Product Videos: How to Use Videos to Increase Your Sales?


Marketing strategy, products, target market, delivery service and what not are all essential elements when developing an eCommerce website. But how do you give your venture the human touch without breaking the screen? The answer is video marketing.

Videos help customers learn more about a product without having to physically touch it. It is like giving them a personal demo of your product or service. Customers relate to videos more than pictures as they tend to capture every little detail. So it’s a good idea to insert product videos on your website to increase the conversion rate. Below is some important information that explains more about video marketing and how to ensure it’s successful.

Why Opt for Video Marketing?

Video Marketing

Videos help eCommerce businesses entertain and inform customers and showcase products and features to them

If you think about it from a customer’s point of view, then you know you need something better than photos to bring out the unique features of your products. Videos not only help an eCommerce website introduce new items, but they also help showcase value-added services. Some of the reasons you should opt for web video marketing include:

Website Ranking Improves

Search engine results typically include a mixed bag of information, photos and videos. If your site has videos available, then you will have the upper hand in attracting more customers. This will not only improve your website ranking but also help ensure that customers have up to date information.

Reduces Bounce Rate

More time spent on the website is directly proportional to higher conversion rates. The videos provide a chance for your sales team to study visitor patterns and create in-depth analytics. This also helps the team understand buying patterns and devise new ways to overcome the hurdles of low sales.

Helps in Establishing Credibility and Trust

When purchasing a product, a customer tends to wander the internet searching for reviews, product demonstrations, and more. If an eCommerce website captures this information through different videos, then it is more likely the customer will find the site reliable. Videos help in smoothing the transition between browsing and purchasing.

Sharable VideosVideos are More Sharable

Videos not only capture a visitor’s interest but also helps to draw attention to an eCommerce site. Over the years, it has been proven that people tend to share videos more than text or images.

Types of Video Marketing

Video marketing has no limitations except editing time and space issues. A video can increase the conversion rate by more than 50 percent. Market research has shown that eCommerce giants typically see a significant increase after the introduction of product videos. To reach the full potential of video marketing, it’s important to venture into more than product videos. Some other types of video marketing:

  • Promotional: It helps to showcase products and services
  • Testimonial: This type of video helps to highlight success stories from the clients’ viewpoint
  • Thought Leadership: It acts as a platform for sharing knowledge or experiences on industry relevant topics
  • How-To: One of the most sought-after types of video that helps a customer understand how to use a product or service
  • Product Information: It aids in explaining new features, benefits, troubleshooting, and more
  • Entertainment: Display the human side of your brand with viral videos, and online contests

How to Implement Product Videos?

Videos help eCommerce businesses entertain and inform customers and showcase products and features to them. The scope of web video marketing is vast and covers a variety of interests. Introducing a video to a product page is not a big task, but you should be aware of all the information that needs to be covered. Here is a breakdown of different ways to use videos in an eCommerce website:

Cover Product Feature Videos

When you introduce something unique to the market, it’s natural to want to see sales increase. This can only be achieved by adding detailed product videos covering every aspect of the product. This also helps you establish a difference between your product and similar ones available online. Product videos capture the item from every angle and helps the customer understand how the product can be useful.

Tutorial VideosIntroduce Instructional/Tutorial Videos

If you don’t want your customer to search for technical details about your product, then you should add instructional videos. These videos capture the technical or harder to understand information. This way, you make it easy for the customer to understand the use of the product without getting into the complexities of technical jargon. Videos of this type are particularly important if your website focuses on technical goods and / or items that require assembling or installation after purchase.

Offer Selection Advice Videos

Videos can help a customer make the right decision and reduce the risk of product returns. Capture product comparisons or aspects of your items that are unique and can help to convince a customer to make a purchase.

Value Added Videos

Offering something additional over and above the best deal always brings a smile to a customer’s face. Covering value added services in a video can help to increase the conversion rate. For example- If you are a furniture manufacturer, then you can also show what all the warranty covers, how the furniture is manufactured, how additional precautions on your side ensure quality and much more.

5 Ways to Drive More Product Reviews on Amazon and eBay

5 Ways to Drive More Product Reviews on Amazon and eBay


Let’s face it, a seller with positive reviews and good feedback will receive more interest from potential customers and see an increase in sales – the ultimate goal of any vendor/eCommerce site. Product reviews are positive influencers that help in building trust, goodwill and, in many cases, prompt the on-the-fence-buyer to make a purchase. With that in mind, we’ve put together five tips that’ll help with getting reviews on Amazon and eBay.

1. Reach out and Ask for Product Reviews

Write your review

The best strategy for getting reviews on Amazon or eBay is to reach out and ask. If you don’t request a review, there’s a chance you won’t get one. Meaning a customer might not go that extra mile for you and write a review. You need to give a little nudge and ask them gently to give some feedback if they are happy with the product. Send them an email with a link to the website and a request for a review.

2. Send Automated Emailers to Customers Asking for Feedback/Reviews

It’s tough to track down every customer and possible reviewer and ask for feedback. But it’s worth the effort. Several apps are available that you can use to send a polite email automatically asking them to write a review or give some feedback on the product. Many customers appreciate the effort and will be more inclined to write a positive review.

3. Woo the Consumer into Writing a Product Review for You

Sometimes, you need bait to entice consumers to write a review for you. This is one of the most popular ways of driving product reviews and in turn sales. Offers like: “write a review and get a chance to win xyz brand products worth $100.” Or have a pop up on the website that says “get additional 15% off on your next order by reviewing the previous purchase.” Such promotions often lead to an increase in reviews. Just be sure every one is from a legitimate purchaser.

Becoming a Top Seller4. Becoming a Top Seller on eBay and Amazon Drives Product Reviews

If you want plenty of positive product reviews, work at becoming a top seller on eBay and/or Amazon. Being a top rated seller is like a promise of reliability and good reputation. This status helps to increase sales, feedback and reviews.

5. Give Prominence to the Reviews on the Website

Reviews need to have ample visibility – if you hide them no one will be encouraged to write a review for you. Product pages should feature reviews prominently, where more people can read it and find out more about your service and the product. This transparency will encourage more consumers to buy from you and write their own reviews about the products they’ve purchased.

[Infograph] Choose the Best Keyword Strategies to Grow Your Business

[Infograph] Choose the Best Keyword Strategies to Grow Your Business


Customers are continuously searching for new products, entertainment and things-to-do. Keywords play an important part to the searcher finding what they are searching for.

To understand the relationship between customer queries and keywords, Google recently released a white paper-Keywords To The Wise that includes a checklist. Take a look here:

Amazon vs eBay vs My Own Store – Where to Start Selling Online

Amazon vs eBay vs My Own Store – Where to Start Selling Online


Do I need a brick and mortar store as well as an online store?

Which platform should I choose- Amazon, Ebay or my own website?

A budding entrepreneur is surrounded by these and many other questions when starting a retail business. But sometimes these questions can lead someone into doing something that may not be their first choice. In many cases, the easiest option looks more appealing than something that would allow them to express their individuality and offer more opportunities. To overcome this situation, everyone thinking about starting an online store should spend some time channeling their knowledge and experience to find the best solution. Some things to keep in mind include:

1. Level of Experience

If you’re a novice when it comes to online selling, then it’s a good idea to choose a platform that is predefined and easy to use. Ebay is an ideal choice as the platform is user-friendly, has defined parameters for every product and category and guides a user throughout the process with the help of FAQ and Hints. After Ebay, Amazon takes 2nd place in providing a smooth experience, although it doesn’t offer free templates. To create a new eCommerce website or store, you need to be knowledgeable enough to design and set it up, or hire someone to do it for you. You also need to know how to promote your online store, otherwise, you’ll get no traffic, make no sales and it may be a complete failure.

2. Budget

Making a BudgetIt is all about money! Not only about what comes to you but also how much it costs to start the process. With Ebay, you can start with nothing at all and build up cash flow by selling old junk lying around the house using the free templates. As the cash flows in, you can add new items to your store. This is not the case with Amazon as you need to push new products in bulk which involves a hefty investment. If you’re thinking about an online store, you need to also think about the initial investment. Everything from designing and hosting to adding inventory costs money.

3. Long Term Plan

You should be very clear about your long-term goals. If you are looking for a side income source, then Ebay and Amazon are the best platforms to start with. But if you want to expand and turn the business into a full-time income, then you must consider all three platforms as potential sources. Not only will it divide the risk factor, but it will also help in gaining a wider customer base.

4. Time

Time ManagementIn a day-to-day scenario, most people have plenty of time to do the things they want or need to do. But when it comes to business, every second counts, and the time you spend on your business will affect the amount of income you bring in. With that in mind, decide if you want to start a full-time business or work a full-time job and start a part-time business. If first is the case, then opt for all three platforms and invest plenty of time to earn as much as possible. If later is the case, then open a store on Ebay or Amazon as they are both fairly easy and don’t take as much time.

5. Competition

One thing that no one can escape is competition. No matter where you go or where you work, it follows you around and urges you to take the lead or fall back. To get ahead in the competition, you need to have a smart approach. Ebay, is the world’s largest marketplace and has the most competitive market with millions of sellers from all over the world. One product can have thousands of sellers and 100 different varieties on one single platform. To keep up with this kind of competition, you need to be quick and innovative. With Amazon, you can take your time and build a store that attracts plenty of visitors. An online store lets you experiment and build at your own pace, but you need to be persistent to avoid sharks.

6. Control

Ebay and Amazon both have lists of rules to abide by. So when you open a store on these platforms, you need to follow every rule or risk your listing being removed. When it comes to an individual store, you are the boss with no rules in place. Be it shipping, payment or dispatch, everything works according to your rules. But this doesn’t give you the right to sell illegal or counterfeit material online. All three options have unique identities and attract a different genre of customers. But when it comes to an easy business with plenty of cash flow and little investment, then Ebay and Amazon rule the charts. An online store provides you with 100-percent control but takes more time, money, and knowledge. Take plenty of time to consider your options before starting an online retail business on any of the platforms in order to achieve your long-term goals.

How to Win the Amazon Buy Box

How to Win the Amazon Buy Box


Amazon is a leading marketplace for e-commerce sellers and one that businesses can’t afford to ignore. Once you’re listing on Amazon, the Holy Grail of sales is known as the Amazon Buy Box.

What is the Amazon Buy Box?

The Buy Box is a small box link on the right-hand side of a product listing that leads the buyer to purchase from a particular listing. Since many identical goods on Amazon are offered by multiple sellers, only one Buy Box is awarded for each product. As you can imagine, it’s a huge competitive advantage to have the Buy Box beside your listing. So how does Amazon determine who gets the prize?

Buy Box Eligibility

Amazon Buy BoxAmazon uses a complex algorithm to determine who wins the Buy Box, but there are specific goals you can meet in order to increase your chances. Firstly, you need to be considered a Featured Merchant, which requires three months of selling with a good record.

Other criteria include:

  • Performance metrics of the product
  • Order Defect Rate (this is based on feedback, chargebacks and claims). If the ODR reaches one percent, you lose your eligibility.
  • Customer service quality (determined by product price, and shipping and fulfillment options)
  • Length of time as a seller on Amazon

Five Ways to Win the Amazon Buy Box

Competitive Pricing1) Competitive Pricing

Amazon understands that customers demand competitive pricing. Stay on top of your competitors’ pricing. You don’t necessarily need to have the lowest price for a given product, but your price should be considered reasonable. Make sure you include shipping in your calculations and look to the current Buy Box holder for a pricing guideline.

2) Use Fulfillment by Amazon (FBA)

This Amazon service requires you to ship your products to Amazon, where they control fulfillment issues such as storing, selecting and sending inventory as orders come through. FBA products add value for the customer, as they’re eligible for one-day and free delivery options. This leads to better reviews and an increased likelihood of winning the Buy Box. Typically, Amazon awards the Buy Box to FBA sellers more frequently.

Plan Your Inventory3) Plan Your Inventory

A cardinal rule for those who sell on Amazon is to keep your inventory up to date and well stocked. Running out of stock reduces your chances of winning the Buy Box because it increases your ODR (Order Defect Rate) through order cancellations and poor reviews. Use inventory tracking software to keep your numbers up to date and lower the risk of overselling.


4) Speedy Shipping

Efficient shipping plays a significant role in winning the Buy Box, but make sure that you don’t favor speed over customer satisfaction. This problem is generally solved by using the FBA service.

5) Seller Feedback and Quick Response

Your customer ratings directly affect your Buy Box chances, so remember that the customer is always right. Both product and seller feedback are considered in the Amazon Buy Box algorithm. Aim for a 98 percent rating or higher. It is also essential to respond quickly to customer inquiries and to work with customers to improve their satisfaction when things occasionally go wrong.

Take advantage of the CrewMachine platform and our content experts at eZdia to grow your e-commerce business through smart content and effective strategy. We understand e-commerce challenges such as how to win the Amazon Buy Box and can give your business the competitive edge it needs to thrive.

How to Increase Conversion Rates on Your Product Pages: Five Pro Tweaks

How to Increase Conversion Rates on Your Product Pages: Five Pro Tweaks

Business & Entrepreneurship

Are your visitors abandoning their carts before the final sale? It may be time to make a few changes. The product page is central to your e-commerce conversion rate and it’s your first stop to make an immediate impact on your sales.

An excellent product page provides valuable information about the product, builds trust with visitors and ultimately converts visitors into buyers. With a few minor changes to your product pages, you can kickstart your e-commerce conversion optimization and gain a competitive edge.

1) Get Smart With Images

People like to see products before making a purchase, so a clear and appealing image is extremely important. Make sure that the first image to load is the best image and be sure to include images from multiple angles. A clean consistent background helps the product stand out and a zoom feature lets the viewer examine product features and get a clear idea of what to expect.

 Stock Supplies2) Display Your Stock Numbers

Showing stock supplies is an easy way to increase conversion rates. A dwindling supply sends a message of urgency to buyers who don’t want to miss out on a purchase. This is a highly effective method to increase follow-through with sales.

3) The Trust Factor

Most customers today base their purchase decisions on reviews. Make sure you’ve got a solid review program and your positive reviews are on display. Online purchases can also decline when customers lack trust in your encryption security. Put people’s minds at ease by displaying safety logos and trust seals to boost your credibility.

4) Questions? Answers!

Frequently Asked Questions FAQ Problems Concept

Adding an FAQ section and investing in a live chat feature answers questions so visitors can make purchases with confidence

Many customers have questions before a purchase. When these remain unanswered, customers are less likely to follow through with the purchase. Adding an FAQ section and investing in a live chat feature answers questions so visitors can make purchases with confidence. As a bonus, live chat transcripts can be stored and analyzed for future ecommerce conversion optimization.

5) Every Second Counts

The loading time of your page is a crucial metric that will encourage or discourage purchases. Streamline your product page template for quick loading so that high-resolution images, zoom features and live chat appear as soon as possible, ideally under two seconds. Product page loading speed is a crucial factor in how to increase conversion rates, so be sure to consider it whenever you add new features.

At CrewMachine, we understand the importance of e-commerce conversion optimization. Our team of experts have designed a platform aimed at analyzing and optimizing your product pages. With our experience and your industry knowledge, let us give you a competitive advantage.

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