How Crewmachine has Reduced the Content Cost of a Mid-size Retailer to Half

by | Dec 13, 2016 | Business & Entrepreneurship, Content Automation

With the popularity of eCommerce increasing, there has been a major growth in content marketing tools available to website owners and merchants. Many of these tools offer different services and are used for a variety of purposes. Some help to create content, some help to distribute it, while others measure its effectiveness. Producing content is important, but to make your brand visible and competitive, quality is essential. Content does not simply mean putting words on a page. It’s a way to communicate with visitors and turn them into potential buyers. People love communication, and it helps to develop brand trust and loyalty.

CrewMachine features a wide variety of tools, designed to help mid-sized retailers create high-quality content. These vendors typically have a tight budget and often focus on other ways to generate sales. They do not invest in quality content which can mean less traffic to their sites and lower sales. It’s important to attract customers with high-quality, original content that answers most of their queries about a product or service. Find out how CrewMachine and its content cost reduction strategies can be the one-stop-solution for mid-size retailers.

1) Effective Content Workflow Tool

CrewMachine has an organized workflow, sometimes pulling from in-house or outsourcing the work and sometimes using a combination of both. It includes auto checkout of the various assignments, a spellcheck feature on the tool itself and automatic payments. It will also soon feature a plagiarism checker to ensure that all content is unique. Also, reassignments and returns can be worked on smoothly on this platform. Such technology enables quality work in less time and at a lower cost.

2) Save Time and Money in Keyword Research

To boost your search engine ranking, proper keywords play a major role. CrewMachine makes this easier for you with system generated primary, secondary and tertiary keywords. Our SEO professionals ensure that the keywords we include are those that customers use when they are searching for an item. This means you get the keywords results faster and can quickly put those results to work.

3) Creating Intelligent Content

System Suggested Baseline DescriptionsManaging content over various platforms can be a challenge for many retailers. CrewMachine and its content cost reduction strategies can be the ultimate way to simplify this process. One of the features is system suggested baseline descriptions. They are rich in attributes as well as commonly searched keywords. They are also regularly updated according to the latest market trends, which lets you manage, plan and tweak them as needed.

 

4) Templates for Rich Product Descriptions

A product description is only good when it works. Product description templates make the content creation process simple and fast and help to maximize sales. The selection of formats makes it easy for you to use the product descriptions in the most efficient way to attract potential buyers. No need to pay designers (or other tools like Auctiva). CrewMachine helps you to design rich eBay templates and also Amazon A+ pages. It will not only help you save some money but will also save you time, allowing you to focus on other aspects of your business.

5) The Freelance Crowd

We have a team of talented and experienced professionals that are suitable for many marketing projects. For those retailers who don’t have a team of writers, CrewMachine connects you with a crew of professional writers, editors, designers and SEO enthusiasts. When you need help outside your team, outsourcing is possible for images, blogs, product descriptions and SEO researches etc. They know how to optimize the content, how to write for a target audience and are interested in learning what you need. This content cost reduction strategy will prove to be an asset for mid-size retailers. So, you do not have to spend money on full-time experts. Just outsource the work, and we will take care of the rest.

6) Direct Publishing of Content on Multiple Channels

Publishing of Content on Multiple ChannelsCrewMachine produces content which is flexible enough to be published on different mobile and digital platforms. Our database can be used to update information on various platforms automatically. It also has the flexibility to add different fields unique to each platform. Not only does this reduce costs, but it also saves time. It is also very effective as it removes the risk of content not being updated.

Whether you are writing a blog or creating product page, the process can be complicated and tedious, especially when you are working with numerous writers. CrewMachine addresses these issues with a systematic workflow. It is designed to support the content development process from start to finish with the latest content marketing strategies and a team of experts. With better content management tools, comes better content.

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CrewMachine is a software platform that leverages the power of artificial intelligence to help you create and manage e-commerce content. CrewMachine identifies content gaps, fixes them and measures performance analytics. It works for any type of content such as buying guides, product descriptions, category pages and more. CrewMachine is supported by eZdia’s Content Center of Excellence with certified project managers and content experts.
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