Why Blogging is Not Optional for E-Commerce Stores

by | Nov 16, 2016 | Ecommerce

Business owners often feel apprehensive about the idea of blogging for their eCommerce stores. However, it can be a valuable tool for continued growth. Blog content should be produced regularly, so it’s important that executives either set aside plenty of time to create interesting, exciting posts that appeal to both customers and investors or hire someone to create the content for them. If you are passionate about your business, share your enthusiasm and dedication through some engaging, thought provoking blogs that will encourage readers to spend more time browsing your site.

What should you write about?

E-commerce stores typically carry a significant amount of inventory, and it is evident that not every customer will know about every product. This is why it’s a good idea to share your knowledge and product information through your blog. Topics can revolve around a broad range of subjects such as your brand’s mission, your business platform, the products you are selling, the customers you are targeting, market trends and more. Writing about a variety of topics will ensure you cater to a large chunk of interested, knowledge-hungry readers.

A few blog topics to start with include:

  • Your products: source, manufacture, features
  • Tutorials about how to use your products
  • Announcements for special offer/seasonal sales etc
  • Events you’re hosting
  • Lifestyle advice
  • Company updates
  • Fun information and facts about your products and your business

Where to publish your blogs?

Social Media Platform

If you’re unsure where to post your blog, there’s plenty of places to choose from. You can publish on many social media platforms such as Instagram, Facebook, and Snapchat, or you can use a blogging site like WordPress, Squarespace or Weebly. Just remember to include a link to your blog and/or social media site on every page of your website.

What’s the benefit of writing blogs?

Blogging about your business can help to drive traffic to your eCommerce sites. This can be one of the best ways to grow your client base, increase sales and spread your brand voice. Not only this, writing about your business will give potential and existing customers more clarity about your business mission, thereby building a sense of loyalty.

Does blogging help you rank in search engines?

Yes, it does! Blogging, even when your business is quite small, can help your website regarding search engine optimization (SEO). Blogging means more web pages which in turn increases the number of internal links pointing to your homepage. Both internal and external links help you climb higher in search engine rankings. Also, while writing a blog, you incorporate a lot of SEO centric keywords and phrases. Increasing the frequency of new posts shows that your site is active and updated regularly. Search engines track this information and reward by ranking regularly updated sites more highly.

If your blog is compelling, it may get you noticed by some high-profile bloggers. You never know who’s reading your stuff. So, why wait? Get your fingers dancing on the keyboard right away. Remember, when it comes to hunting for topics, the sky is the limit.

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CrewMachine is a software platform that leverages the power of artificial intelligence to help you create and manage e-commerce content. CrewMachine identifies content gaps, fixes them and measures performance analytics. It works for any type of content such as buying guides, product descriptions, category pages and more. CrewMachine is supported by eZdia’s Content Center of Excellence with certified project managers and content experts.
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